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Industry Analysis of the Pharmaceutical Industry

In: Business and Management

Submitted By Peter8888
Words 1934
Pages 8
Corporate Development Strategies
Faculty 02 – Economics and Business Administration
Johann Wolfgang Goethe-University Frankfurt

Industry analysis of the pharmaceutical industry
Written assignment

Submitted by:

Heiko Kreuz, 4897736,
Janine Seelinger, 4896818,
Dana Winkler, 4497800,

Prof. Dr. Lars Schweizer

November 6, 2015

Table of contents



Theoretical framework of Porter’s Five Forces ........................................................1


Industry analysis by means of Porter’s Five Forces ................................................2
3.1 Competitive rivalry ................................................................................................... 2
3.2 Bargaining power of suppliers.................................................................................. 2
3.3 Bargaining power of buyers ..................................................................................... 2
3.4 Threat of substitutes ................................................................................................. 3
3.5 Threat of new entrants .............................................................................................. 3
3.6 The regulators ........................................................................................................... 4


Conclusion ..............................................................................................................................4


1 Introduction
The pharmaceutical industry has provided for over USD 980 billion in worldwide revenue in
2014 (Statista 2015) and has up to today been…...

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