...The case study addresses the history of the radio economy and WFNX’s struggle to maintain a competitor in the industry. WFNX-101.7 FM was a small radio station started by a local media conglomerate called The Phoenix Media/ Communications Group in 1983. WFNX was actually founded to serve as a link to the company’s flagship newspaper “The Boston Phoenix” which was known as the largest alternative weekly in New England. Speaking from an external standpoint, the industry’s consumers were well educated, affluent, well-read, single professionals and students at the time that were unsatisfied with mainstream media. These were the targets of the newspaper, and as a result WFNX would speak out to them in their own form of “alternative music.” Critical issues arise already because this company goes against mainstream media and is targeted toward a smaller minority of individuals. Alternative music was newly being introduced and proved to be acceptable on a smaller scale than other forms of music such as Rock and Roll and Pop. The biggest key internal problem faced by the company is the stubbornness and lack of long-term vision in their human resources (PD Program Directors). The company received a huge spurt in growth after their Green Day concert; however their follow-up was rendered useless. Kurt St. Thomas’s prophetic vision created an excellent opportunity for the little 3,000 watt radio station to become a major competitor in the radio industry. While their competitors worked...
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...several effective theories that we can applied when we are doing group work such as case study. Each of the theories has their own unique ability. When these theories are being applied, this could make working condition in a group become easier, effective, save time and more information gathered which could lead to success in doing work. The effective theories that could be applied were leadership, motivation and communication. Leadership What makes an effective leader? Most people, when asked this question, would probably reply that effective leaders should have desirable traits or qualities such as charisma, foresight, persuasiveness and intensity. It is said that, “there are almost as many different definitions of leadership as there are persons who have attempted to define the concept.”(New York Free Press, 1974). First, leadership must involve other people-followers or subordinates. By their willingness to follow the leader, group members help define the leader’s status and make the leadership process possible. Without followers or subordinates, a person’s leadership qualities will be fall or in other words it would be irrelevant. Second, the leadership process involves an unequal distribution of power among leaders and group members. Leaders can direct some of the activities of group members. This means that the group members are compelled or are willing to obey most of the leader’s directions. The group members cannot similarly direct the leader’s activities, though they...
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...and cohesiveness, and it explains how group cohesiveness is developed around the task and the relationships factor of the group. The group should not be built based on similarity of interpersonal attraction, but based upon people who offer different talents that can complement each other. The second listed component of group cohesiveness is; individual benefits and cohesiveness. This states that people like to be with groups where there needs can be satisfied. If people become conscious of the fact that they can indeed benefit from a group that no other group could, then they will become more attracted to the group and the groups’ cohesiveness can become stronger. The third listed component is; task effectiveness and cohesiveness, this component is focusing on the group as a whole, and how the performance of the group has an influence on how the group will succeed. Through the success of the group comes cohesiveness. The fourth listed component is; communication and cohesiveness, this component suggests that communication is what makes group interaction possible and without it the group will not be able to become cohesive. The amount and quality of the communication within team not only affects the groups’ cohesiveness, but also it is the foundation for interpersonal trusts inside the group. The last things that are discussed are influences on a group such as communication network, group size, and group climate and productivity. It shows how...
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...CONNECTIONS 16(1,2): 23-36 © 1993 INSNA The Influence of Social Networks on the Acculturation Behavior of Foreign Students1 Tsung-chi Kenny Hsu Department of Radio/TV/Film, The University of Texas at Austin August E. Grant Department of Radio/TV/Film, The University of Texas at Austin Wei-wei Huang Department of Mass Communication, Fu-jen Catholic University, Taipei, Taiwan Cross-cultural communication scholars have looked at effects of interpersonal communication and both ethnic and host mass media uses on the acculturation behavior of immigrants for a long time. The present study employs an important network analysis concept, the social influence of alters on ego, in the field of cross-cultural communication. Using measures of alters' acculturation, English- and ethnic-language media uses, and years of residence in the U.S., a model is proposed and tested upon a sample of international students from a college campus. The results indicate that the alters' acculturation plays a central role in the pattern of relationships. INTRODUCTION To answer questions such as "what happens when individuals move from one culture to another" and "why are some immigrants more successful than others in adapting a new environment," social scientists have long employed the concept of acculturation to explain the process through which immigrants adapt themselves to the norms and values of the host culture (Gordon, 1964; Padilla, 1980; Gudykunst & Kim, 1984; Kim, 1977, 1988). The immigrant...
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...Factors of Adolescent Self-Concept: Mass Mediated, Peer, and Family Communication David J. Feliciano University of West Florida 1 FACTORS OF ADOLESCENT SELF-CONCEPT 2 Abstract This paper focuses on the main factors that cause an influence to the self-image and self-esteem of an adolescent. Specifically, this paper focuses on what is believed to be the three primary factors of flux to the self-image and self-esteem of an adolescent: mass mediated social influences, peer interactions, and messages received from family members. The review of literature in this paper leads to two research questions: (1) What factor seems to cause the greatest amount of increased self-esteem for an adolescent who does not have siblings? (2) What factor seems to cause the greatest amount of decreased self-esteem for an adolescent who does not have siblings? The methods chosen to answer these research questions would be experimental research and focus groups. FACTORS OF ADOLESCENT SELF-CONCEPT 3 Despite the amount of research that has been conducted with the hopes of better understanding the development of an individual’s self-concept, the vast number of factors affecting a self-concept results in the inability to definitively label the greatest factor among shaping a self-concept. Although scholars agree that communication is a main factor of selfconcept, the debate centers on what medium of communication affects the self-concept to the highest extent. While one study...
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...Leadership JAT Task 2 Dawn Power WGU E1. Goals Goals are important to the success of a group. Goals are a major factor in motivation. Goals must provide task direction and help to achieve desired results. Goals should give a team something to reach for and align with the team’s mission and strategy. Goals must be specific and challenging and not general or unrealistic to accomplish. Our team realized the importance of goals in the beginning and that is why we were able to achieve every goal that was set in the initial meeting. The following were our goals that we set for the group: 1. Be prompt for all calls-each team member usually arrived 10-15 minutes early for every call that was scheduled. 2. Respect for each other’s time by communicating to the team leader if unable to participate in the calls-each member of the team made every call that was scheduled. 3. Everyone was expected to participate in the calls-every member of the team actively participated in the calls providing feedback when needed. E2. Motivation Strategies Motivating a team can be more challenging than motivating one person because each person within the team has different personalities, values, beliefs and goals. If a team can capitalize on each team member’s positive traits that they bring to the group, it will enable the team to be motivated and achieve more. Every team needs some form of motivation to accomplish its goals. Our team effectively established motivation...
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...Faculty of Journalism and Media Communications Assignment Cover Sheet |Student name: |Adebayo Olaniyi | |Student number: |2910750 | | |Course: |Digital Communications |Stage/year: |1 | |Subject: |Marketing, Branding & Audiences | |Study Mode: |Full time | | |Part-time |x | | |Lecturer Name: | Robbie smith & Stephen o leary | |Assignment Title: |Select two firms: (a) a small Irish business and (b) A large transnational firm. | |No. of pages: | | | |Disk included? |Yes | | |No |x | ...
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...Communication and Social Marketing Tools These tools and presentations provide an overview of the basic components of health communications and social marketing strategies. These slides provide information on formative research, health campaign message and material development, and evaluation processes. The Health Communicator’s Social Media Toolkit from CDC is a guide to using social media to improve reach of health messages, increase access to content, further participation with audiences, and advance transparency to improve health communication efforts. CDC’s Gateway to Health Communication & Social Marketing Practice provides access to many resources to help build health communication and social marketing campaigns and programs. The Youth Social Marketing Toolkit provides an overview of how agencies with limited financial resources can develop a social marketing campaign that reaches youth and young adults. It also guides you through the many decisions that must be made throughout the social marketing process with practical examples from the field of sexual and reproductive health. The Chlamydia Resource Exchange was developed by the National Chlamydia Coalition (NCC) to reduce high rates of Chlamydia and its harmful effects among sexually active adolescents and young adults. It’s a Web-based library where you can search for, view, and download customizable public awareness and educational materials and share your own resources with their upload process. CDCynergy...
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...Lobbyists and Interest Groups in Texas I think there should be tougher restriction and rules for interest groups in Texas because of their freedom to influence the legislature in Texas. Interest groups in Texas have a huge amount of money to spend on political affairs and they can easily control the policy making process. Due to that, the voice of the general public is suppressed as lobbyist spend a huge amount of money on members of the legislator to influence them and make the law in favor of what they wanted. This ultimately means those groups who can spend more money can influence the government to adopt the policies that the group members wanted. The general public cannot fund enough to the member’s campaign so their views and interest are not given priority due to the influence of the big interest groups. There should be tougher rules on what lobbyist can do and their funding so that the policies favored by the general public are also adopted. Lobbyist groups have a huge amount of money. If we people are limited on what we...
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...Chapter 1: Introduction to Communication Theory What is communication; ● ● ● “The process by which people interactively create, sustain and manage meaning” (D&Z, p 2), It is how we plan, control, manage, persuade, understand, lead, love, and so on, Competent communication: both effective (achieving goal) and appropriate (follow social expectation). What is theory; Theory is about what we know and how we know it. ● Theories provide an abstract understanding of the communication process (Miller, 2002), ● A lens through see the world, which highlights some things (and ignores others!) (D&Z, 3), ● A systematic summary about the nature of the communication process. There are 3 types of theories: 1. Commonsense theory -Created by an individuals own personal experience, -Useful to us and are often a basis for our decisions about how to communicate, -These theory’s are not supported by research. 2. Working theory -Generalizations made in particular professions about the best techniques doing something, -Practical and more systematic than commonsense theory. 3. Scholarly theory -The theory has undergone systematic research, -Provides more thorough accurate and abstract explanations for communication, -They are often more complex and difficult to understand. Evaluating theory; These are some criteria for evaluating the usefulness of the theory. Not good or bad. What to look for Accuracy Has the research supported that the theory works the way it says it does? Look at the research...
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... | | |PSY/322 Version 2 | | |Consumer Psychology and Research | Copyright © 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course focuses on consumer behavior and marketing research. Topics include the cognitive processes underlying consumer choice, descriptive consumer characteristics, and environmental consumer behavior. This course emphasizes the implications of consumer behavior on domestic and global marketing communications. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Bagozzi, R. P., Gurhan-Canli, Z., & Priester, J. R. (2002). The social psychology of consumer...
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...Key Terms and Definitions for Lesson 1, COM100 Term Human Communication: Definition (from textbook) The process of making sense out of the world and sharing that sense with others by creating meaning through verbal and non-verbal messages The beliefs, values, and moral principles by which one determines what is right or wrong Originator of a thought or emotion who puts it into a code that can be understood by a receiver Person who decodes a message and attempts to make sense out of what the source has encoded A process of translating ideas, feelings, and thoughts into a code A process of interpreting ideas, feelings, and thoughts that have been translated into a code Written, spoken, and unspoken elements of communication to which people assign meaning Pathway through which messages are sent Interference—literal, situational, or psychological—that hinders the accurate encoding or decoding of a message Response to a message Physical, historical, and psychological communication environment Example A conversation with your significant other Ethics: “Do unto others as you would have others do unto you.” Someone who speaks to you Source: Receiver: Someone you’re speaking to Encoding: You consciously decide what you’re going to say You are trying to understand what someone else is saying Decoding: Message: Something you try to say to someone else Channel: Noise: Speech You’re trying to talk to someone who is listening to her iPod You speak; someone...
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...its a process of 'intentional influence' where one person is able to influence a group of individuals in order to accomplish something extraordinary. A successful leader demonstrates excellent qualities, leads a honest life and sets an example for his followers. Leaders are change agents that works together with people, and provides motivation in order to make their group effective and efficient. All great leaders demonstrates vital qualities like being a good listener, good communicator and excellent motivators. To be a good and patient listener is the first step towards providing solutions to most of the problems at work/home, through listening one can breaks the circle of ignorance and increase their understanding towards different issue. This demonstrates the charisma, attitude and openness of the leader, which are vital qualities to become an effective leader. Leaders are change agents and if they understand the other side of the issue and focus on a mutual agreements, issues can be resolved much faster. A leader provides an influence to their group and doesn’t focus on their own ideology rather, get the consensus of the group they represent. Therefore it is vital to understand and listen to the group one leads. One of the vital aspect of good leadership is clear communication. As mentioned before leaders are change agents and it up to the leader to direct their group in the correct direction. Through good and clear communication leaders will be able to accurately...
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...subjected to a wide variety of cultural reference groups that ultimately affect their consumer behavior. Consequently, marketers must develop marketing communication that addresses cultural and reference group factors from both a domestic and global perspective; that means marketers must adhere to the Levi-Strauss maxim to think globally but act locally. To this end, marketers use market segmentation and micromarketing to develop customer-centric marketing messages with the goal of providing precisely defined marketing messages that satisfy consumer’s need for personal information regarding products and services so that consumers should be adequately stimulated to purchase the product or service being advertised. www.lead-inspire.com December 26, 2010 Table of Contents Introduction ..................................................................................................................................... 3 Effects of Cultural Values on Consumer Behavior......................................................................... 3 Characteristics of Cultural Values .............................................................................................. 3 Strategic Application of Cross Cultural and Global Influence ................................................... 5 Societal Implications of Reference Group Influences .................................................................... 6 Influence of Reference Groups on Consumers ...................................
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...develop effective groups. It is paramount for leaders to establish democracy and open communication within a group. I will be explaining what tactics are useful for leaders to develop effective group participation. I will further explain how negotiation and persuasion can help ease conflict and controversy. Groups can be effective or non effective, they can operate as a democracy or a hierarchy. Depending on the type of group and activities performed there are different levels of commitment and participation. We join groups for many different reasons. Groups provide something to each individual. Many functions an effective group performs successfully, would be much more difficult if attempted alone. Effective leadership is key to a group's success. Leaders must provide to each individual to encourage participation and to create group commitment. It is important for leaders to make effective, goal oriented decisions that represent the group. Groups may also provide its members with more support and commitment than other groups. A good example of this type of group would be Alcohol Anonymous. AA members receive much more support through their group than a membership at a golf course. Every group in which we belong has its own norms, level of commitment, participation and effectiveness. Cooperation among group members is the basis for reaching goals and developing trust. Being trustworthy to the other members in the group creates an cooperative effort to reach group goals and increase...
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