Influence of Mass Media

In: Other Topics

Submitted By shawnaeh
Words 336
Pages 2
The ways of accessing media have evolved, so has the way it affects the individuals who have access to it. When radio and television weren’t even thought of as a way of communication, most used the newspaper as their primary sources of information, and did not question where that information came from, or if it was valid or not. Media can influence the opinions of people in severe ways, both good and bad, for example government influence on media can sway the opinions of the people exposed to that specific media.
As the media plays such an influential role in the lives of most Americans, we need to ask ourselves, “Are we in control of the media, or is the media in control of us?” Media’s drastic growth has lead society to become more aware of what is going on socially, economically, etc. As people become more aware about what is truly going on, and taking about it through emerging media sources and exposing themselves to many different sources of traditional media, the individual is able to find the truth and form his or her own educated opinion, and American culture holds this as a very important factor in the people’s everyday lives. Communication started with the radio from hearing news broadcast to listening to music and plays that all happened before television. The radio was very real and came to life without having the visual effects of today’s technology and still had the effect of making people feel as if they were in the play itself, radio was the first wireless form of mass communication. The next big step in mass media was television people were able to have the visual capabilities with sound and movement and quickly became popular in every home, with a big impact on American culture and throughout the world. Watching theatre, shows, news broadcast, and plays came to life right in the living room. Although development is generally a good thing, not…...

Similar Documents

Mass Media

...Evelyn Widjaja Ms. Webster Expository Composition Period 2 7 April 2011 Mass Media The concept of media has expanded throughout society, whether to being on the newspaper, television, radio and the internet (Robyn 1). The main purpose of mass media in our society is to provide information, entertainment and advertisement (http://saching.com/Article/The-Positive-and-Negative-Effects-of-Media/873). I will discuss the influence that mass media has for the public and some evidence that will help support the statement “People are more influenced by mass media that they think” (Alexander & Janice 1). Technology has attracted people to engage in mass media, it has brought out easy ways of communication and provided us to make contact with people from different places (Robson 1). Mass media does not corrupt us but it gives the information clearly and steadily (Robyn 1). We need to add to these different types of media as in a way that can help us in life ( Levine 9). Our everyday style is showered with advertisement, more like information and other sorts of different type of mass media (Robyn 2). For instance the newspaper is an incredible influence tool in the society, they can easily turn on people emotions in favor or against an issue sometimes (Robyn 2). This is because we as readers tend to believe everything that is written in the newspaper even though it might be the wrong information (Robyn 2). Due to the technological purposes, we have achieved a step...

Words: 610 - Pages: 3

Media Mass

... Erythropoietin (EPO), Human Growth Hormone (hGH) and Insulin. Erythroprotein (EPO) became a well known doping substances in sports that is use to increasing the number of red blood cell and by this way more oxygen is transported to the muscle. The excess of Erythroprotein (EPO) can cause thrombosis, stroke and death due to vascular occlusion. Thrombosis is the formation of a presence of thrombus. Stroke is the sudden death in the brain cell in a localized area due to less blood supply. Athletes use insulin in sports because it can increase the endurance of a person in sports. Insulin can lead to effect like heart palpilatations and hypoglycemia. A heartbeat that is unusual and beat very fast is known as heart palipilatations. Hypoglycemia is a condition that the blood level of a person is abnormal low. Long time ago, athletes love to use human growth hormones (hGH) because it is widely available and cheaper during those days. Human growth hormone is use to increase body mass and to increase the bulk for a person. By using this pituitary hormone may actually lead to risk of getting a side effect that is called acromegaly. Acromegaly is actually a condition that result a coarse and mishapen head. Not only that it also increased the size of hands and feet and also can lead to damage in various internal organs (Levinthal, 2010). There are few mental health effect from doping in sport like psychological effects and aggression. According to PLAYCLEAN (n.d), the steroid that use...

Words: 2223 - Pages: 9

Mass Media

... James Wilson 2/22/12 Sociology Mass Media Assignment Being ‘Dazed and Confused’ in 1976 Mass media has slowly progressed in America since its foundation. Then in the twentieth century, mass media fundamentally changed society forever. From newspapers, to television, the internet, and cell phones, the media affects socialization on a massive level. ‘Socialization is the process whereby we internalize our culture’s values, beliefs, and norms. Through this experience, we become functioning members of our society’ (Introduction to Sociology: A Collaborative Approach; Second Edition, page 398). Anything that has to do with any sort of social norms or behavior comes from the media and is affecting society more and more every day. It has gotten to the point where most people are consumed by it. For example, newspapers describe new situations and current events in the world. This keeps people aware of only what the men in charge want them to know. Television was invented as another way to show news and forms of entertainment which in some cases, provide examples of social ‘norms’. Norms are what certain groups or societies expect everyone within that group or society to uphold as part their values. When the internet was created, it was made to provide a mass network of computers all around the globe. This allows anybody to receive any sort of information at anytime, anywhere in the world. Then cell phones were invented, and more recently, internet on cell phones. This is how the...

Words: 953 - Pages: 4

Mass Media

...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions | Answers | What were the major developments in the evolution of mass media during the 20th century? | There are many major developments in the evolution of mass media during the 20th century. Some of them are able to turn on your TV at any time of the day and see music videos, watch the news, and even see movies. Another one would be turning on the radio and hear music at any time you wanted. You could see anything from documentaries, fashion, models, and much more. Celebrities are able to gain publicity by just advertising something on TV, and most of their fans would buy the product. It also helps in their ratings in the music videos. It has impacted all over the world in a sense that people cannot live without it any more. Every day, children, teens, and even adults turn on their TV to see what is going on. If not at their home, some buses, medical offices, all over Manhattan, and even trains have TV’s to inform, entertain, and even educate people. Radio stations have also become very popular and growing rapidly. There are so many different types of songs in the FM station. You also have the AM where inform people about the news and traffic around your area. The development of mass media has been developing rapidly and continues expanding because of new and more advanced technologies. It is amazing how the years pass and with it the...

Words: 557 - Pages: 3

Mass Media and Its Influence

...We are living in a world that is surrounded by the mass media. There are all kinds of mass media around us whether we like it or not, it is part of the modern living lifestyle. The mass media including television, radio, newspaper, internet and advertisements provide us useful information and latest news, have a great influence in shaping people’s ideas. The following are the discussion on how the mass media directly and indirectly affect our thinking and idea. First, we rely on mass media to provide us latest and updated news that happened around the world. With the latest information technology, we know what is going on in the world in real time. Businessmen and investors have to keep up with the latest information in order to make the right decision for their business and investment. The information includes the current political, economic and social issues in a country. Sometimes, new ideas are invented based on this information as it usually reflects the need of the people and the potential market. For those who love to travel, they can plan their trip after watching a travel program on television or read an introductory article of the place of interest on newspapers. They also can get all the latest information of any place on website. Thus, the mass media helps travelers to have the ideas of what to aspect when they are visiting those places. Next, mass media greatly influence our choice making. Everywhere, we are flooded with all kinds of advertisements. We...

Words: 647 - Pages: 3

Mass Media

...In the late 20th Century, mass media could be classified[by whom?] into eight mass media industries: books, newspapers, magazines, recordings, radio, movies, television and the internet. With the explosion of digital communication technology in the late 20th and early 21st centuries, the question of what forms of media should be classified as "mass media" has become more prominent. For example, it is controversial whether to include cell phones, video games and computer games (such as MMORPGs) in the definition. In the 2000s, a classification called the "seven mass media" became popular. In order of introduction, they are: Print (books, pamphlets, newspapers, magazines, etc.) from the late 15th century Recordings (gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs) from the late 19th century Cinema from about 1900 Radio from about 1910 Television from about 1950 Internet from about 1990 Mobile phones from about 2000 Each mass media has its own content types, its own creative artists and technicians, and its own business models. For example, the Internet includes web sites, blogs, podcasts, and various other technologies built on top of the general distribution network. The sixth and seventh media, internet and mobile, are often called collectively as digital media; and the fourth and fifth, radio and TV, as broadcast media. Some argue that video games have developed into a distinct mass form of media.[6] While a telephone is a two way...

Words: 449 - Pages: 2

Mass Media

...Effects of Mass Media Paper HUM/186 September 4, 2013 Effects of Mass Media There have been major developments in mass media since the beginning of the century. Once upon a time, the use of the radio, newspapers and magazines ruled the way information was sent out into the world. As the years turned, things like Cinema, Television, Cable, Computers, Lap Tops, Compact Discs, Digital Video Discs, and Internet gave mass media a whole new perspective. No longer will you have to wait to get the information you want, it is readily accessible at the tip of your fingers. It is not unusual to hear stories of how people got their information in the old days. Grandmother, Grandfather, Mother, Father, and children used to sit by the radio after dinner to listen to their favorite broadcasts, ball games, and the news. Newspapers and magazines also contributed to American culture by being readily available on almost every corner and newsstand. Newspapers were how people got their day-to-day information brought fresh to them every morning and in some cases with the evening paper as well. Magazines on the other hand, were available weekly and monthly and told fiction and non-fiction stories, along with current events around the world. Cinema is another form of culture; movie theaters and drive-ins were a big part of growing up in the era of the 1940s thru 1980s. Movies were a way of communicating and meeting up with each other. Family outings would be a regular for...

Words: 866 - Pages: 4

Mass Media

...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: |Questions |Answers | |What were the major developments in the | In the early part of the twentieth century radios became a popular way of keeping up on | |evolution of mass media during the 20th |events and news. Radios were cheaper than owning a telephone thus allowing more people to | |century? |own them. Radio gave the public a chance to hear the news live as it happened instead of | | |waiting to read about it in tomorrow’s newspaper. Radio also gave the advertisers a chance| | |to reach out to more people and increase their sales. Around the mid-twentieth century the| | |television was introduced. America now had the chance to see the news right in their home.| | |They could sit in the comfort of their easy chair and find out what was going on in their | | |town, and the world all around them. Sitcoms were now a chance for family’s to sit down | | |together and enjoy the adventures of whatever character they would choose to watch that...

Words: 580 - Pages: 3

Mass Media

...Since the 1990s, Zambia has experienced drastic political, social and economic changes, these changes have proliferated in the media industry more especially radio broadcasting. The need for community radio stations in Zambia has risen over the past few years this is because radio is still the dominant mass-medium in Zambia and Globally. It has the widest geographical reach and the highest audiences as compared to television, newspapers and other information and communication technologies. Radio seems to have proven itself as a developmental tool, particularly with the rise of community and local radios. Therefore, its from this background that this article…. A community radio station is a type of community mass media. The different types of mass media in Zambia can be classified under print, broadcast and electronic media. A community radio station is defined as a non-profit distributing which is designed to serve specific communities of location and interest, thereby providing programming that is relevant to the community, and with management structures that represent the community the station serves. (Lewis and Jones, 2006). It is operated in the community, for the community, about the community and by the community. It is said to be a sound broadcasting station that serves a specific section of society known as a community. The ownership and management of a community radio station is representative of the community that persues a social development agenda and which is...

Words: 1550 - Pages: 7

Mass Media Responsibility in Its Influence on Ideas

...Mass media has a huge responsibility to the public in the way it influences and shapes people’s ideas. The more the audience interacts with mass media the greater the influence it has on the viewer’s ideals. Living in a socially and technically evolving society means that like Mass Media, what we deem socially acceptable in terms of sexual roles/ identities or even body image has also changed (Silverstein, B. 1986). Mass media acts as an authority that creates a frame work for its audience to perceive reality, using this we can see how manipulation occurs through simple advertising campaigns. The more we interact with media, the more accepting we are of the social reality presented (Gauntlett, D.2008). We want to believe our reality is ‘objective’ when in fact it is ‘subjective’ (McQuail, D. 2010). McQuail argues that our perspective is our reality; Jeffres expands upon this by explaining that mass media acts as an “authority to provide us with an interpretation of reality, explanation, personal opinions and even instructions on how to understand it” (Jeffres, L.W. 2001). Gauntlett believes that on a subconscious level, we seek such an authority to provide us with a framework to perceive reality. Through advertising we see that mass media has the ability to manipulate its audience. Advertising utilises many psychological principals based on research and depending on its target audience, persuades viewers into believing they ‘must’ have the product advertised. A great...

Words: 842 - Pages: 4

Mass Media

...Mass Media Messages and Effects Mass Media Messages and Effects When it comes to mass media, it is important to not only understand the different roles the media has in society but to also recognize with every message, there is an effect. The message that the media source is giving may have a negative or positive effect on an individual, a group of people or on society as a whole. Messages from mass media can and will have an effect also on their own organization and at times have had to certain repercussions when not following certain rules set that they must adhere to. In many situations, mass media uses what people consider an unethical approach to influence society. Due to the many laws that exist to protect society, the government has made sure to have an involvement on mass media to regulate what type of content can be released as well as protecting the rights of the people. The audience has an expectation with the messages that the media is providing to society. Society expects mass media to be honest and ethical which is how a media source can earn the respect of its audience, which will lead to a regular return by viewers. Because there is no set of rules that apply to the requirement of ethics in media, it is in the Medias best interest to consider the golden rule and the “do unto others” as this is something that people tend to expect from others. At many times, it may appear that mass media try to brain wash, persuade, or decide for society...

Words: 1407 - Pages: 6

Mass Media

...Media History Contents 1 Introduction 1.1 Mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 1.1.6 1.1.7 1.1.8 1.1.9 Issues with definition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Forms of mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Purposes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Professions involving mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Influence and sociology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ethical issues and criticism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . See also . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 1 2 6 6 7 8 10 10 10 10 11 11 12 12 12 12 16 16 17 17 17 17 17 17 18 19 20 21 21 21 1.1.10 Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.11 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.12 Further reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.13 External links...

Words: 146891 - Pages: 588

Influence of Mass Media

...The ways of accessing media have evolved, so has the way it affects the individuals who have access to it. When radio and television weren’t even thought of as a way of communication, most used the newspaper as their primary sources of information, and did not question where that information came from, or if it was valid or not. Media can influence the opinions of people in severe ways, both good and bad, for example government influence on media can sway the opinions of the people exposed to that specific media. As the media plays such an influential role in the lives of most Americans, we need to ask ourselves, “Are we in control of the media, or is the media in control of us?” Media’s drastic growth has lead society to become more aware of what is going on socially, economically, etc. As people become more aware about what is truly going on, and taking about it through emerging media sources and exposing themselves to many different sources of traditional media, the individual is able to find the truth and form his or her own educated opinion, and American culture holds this as a very important factor in the people’s everyday lives. Communication started with the radio from hearing news broadcast to listening to music and plays that all happened before television. The radio was very real and came to life without having the visual effects of today’s technology and still had the effect of making people feel as if they were in the play itself, radio was the first wireless......

Words: 336 - Pages: 2

Mass Media

... among public health opinion leaders, stakeholders, and other gatekeepers. Finally, as advocacy tools, mass media assist leaders in setting a policy agenda, shaping debates about controversial issues, and gaining support for particular viewpoints. Television. Television is a powerful medium for appealing to mass audiencest reaches people regardless of age, sex, income, or educational level. In addition, television offers sight and sound, and it makes dramatic and lifelike representations of people and products. Focused TV coverage of public health has been largely limited to crises. However, for audiences of the late 1950s, the 1960s, and the 1970s, television presented or reinforced certain health messages through product marketing. Some of these messages were related to toothpaste, hand soaps, multiple vitamins, fortified breakfast cereals, and other items. Public health authorities have expressed concern about the indirect influence of television in promoting false norms about acts of violence, drinking, smoking, and sexual behavior. A hypothetical equation for viewers might be: drinking plus smoking equals sex and a good time. Safe sex practices are rarely portrayed on television. An additional public health concern is that TV viewing promotes sedentariness in a population already known for its multiple risk factors for cardiovascular disease and other chronic illnesses. Radio. Radio also reaches mass and diverse audiences. The specialization of radio stations by...

Words: 1486 - Pages: 6

Mass Media

...Mass media is media which is intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many mass media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to the mass media as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on the mass media for news and entertainment, and globally, mass media is a huge industry. Usually, mass media aims to reach a very large market, such as the entire population of a country. By contrast, local media covers a much smaller population and area, focusing on regional news of interest, while specialty media is provided for particular demographic groups. Some local media outlets which cover state or provincial news may rise to prominence thanks to their investigative journalism, and to the clout that their particular regions have in national politics. The Guardian, formerly known as the Manchester Guardian, for example, is a nationally-respected paper in England which started as a regional daily. One of the biggest criticisms of the mass media is that it is too topical. When a media outlet is forced to cover national and international...

Words: 451 - Pages: 2