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Influence of Visual Media Paper

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The three significant forms of visual entertainment media that have shaped our culture are movies, television and video games. These three have been a staple or lifestyle in almost every American household. Movies have been around since the early twentieth century. At that time it was the most popular form of entertainment. This continued until the fifties when television was starting to make its place in American homes. As television sets became more popular and more affordable, movie theaters started to feel the impact, with the loss of patrons. In order to compete against television, movie producers had to become more creative. As technology started to advance, many producers started using this as a method to attract more people and stem the tide of lost revenue. As production costs continued to rise, a majority of film companies stopped making so many low budget films. It seems that each producer wanted to create an epoch production, which in general was quite expensive. This allowed their latest efforts to spend more time in development. Television was founded around 1920. It wasn’t until after world war two that it gained acceptance. Television grew dramatically in the fifties as both availability and affordability became commonplace. Color television became the boon of the sixties, although in the fifties certain programs and movies were developed in color. The seventies and eighties saw the development of both cable and satellite transmission. With a tremendous growth in the late twentieth century, these forms of broadcasting have landed in about three out of four households nationwide. With the largest number of channels available there is almost an endless variety of programming available with the press of a button. Cable television combined with the use of DVD players and the ability to download movies from the Internet has further hurt movie theaters and have all but ended video rental stores nationwide. Video games became popular in the early seventies. Companies like Atari were considered the forefathers of this media. Today Nintendo owns the largest share of the video games on the market. In 2004 game sales topped $1.1 billion according to the NPD group, which is a national marketing organization. Early video games were simple in graphical design. Current video games have such advanced graphical designs that the characters in the games are the closest to reality. Video software also has spawned a very large variety of educational tools as well. Virtual reality development spawned from video gaming development. Participant’s wear special optical equipment and become part of the game or fantasy world. The influence of visual entertainment media has been both positive and negative. The positives are more educational programming for children along with many how to shows for adults. The newer situation comedies and reality television have become more attractive to most household audiences. Television is always seeking new ideas and gimmicks for the viewer. The negatives however seem to outweigh the positives. With continuing relaxation of censorship guidelines and the continuing influence of big money spent by corporations that pay for network programming, we have lost certain control over what is shown on television or the increase of graphic violence in today’s video games. At one time programming was restricted to when it can show violence or shows with sexual innuendo. Corporations that run the networks want ratings and they don’t care what family values they may step on. The ratings seem to prove it. Adults seem to crave violence and sex. Coupled with the decline in responsible parenting this has created an alarming negative effect on children. Although mature video games require a certain age in order to purchase, children that get intrigued by violence will always find a way to play those games. Try as we might to create a positive environment for our children we are still enslaved by big business and their sponsors. We can also blame these three media mediums on the declining health of both adults and children in our country. It seems that more people are glued in front of the television or video monitor for hours on end and not developing a healthy exercise routine has caused an increase in obesity. Many other forms of outdoor activity seem to have been forgotten because of our obsession of these media outlets.

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