Premium Essay

Influx

In: English and Literature

Submitted By 778899
Words 1207
Pages 5
17 March 2011
LinkedIn Corp., 2008 Individual Case Memo LinkedIn's strategy to date was to become the leader in professional networking (PNS), a leader in business networking. Dan Nye has called LinkedIn a productivity tools that is used to search individuals of various professionals, recruit, find experts and get expert advice. Their strategy was to emerge as a major player in PNS which they successfully did. In 2008, LinkedIn was the largest PNS in the world, drawing members from about 170 industries. The company wanted to keep a strong differentiation between PNS and SNS along with maintaining a large crop of their professional users. The company, through continued innovation and expansion of new products, employees and a growing number of members has made their initial strategies come to fruition. The main risk in their current strategy is that they may be leaving a large number of prospective members on the table by being solely professional networking rather than expanding to social networking, ala Facebook. Most notably, MySpace and predominantly Facebook, has continued to grab a stranglehold of more members each day passing than LinkedIn. Both social networks target a much younger audience that has grown up with the networks. Both have also targeted entering the professional networking platform. Another main competitor is Monster, the world's largest job search engine. The strengths of LinkedIn include their high revenue stream which allows the company to fund new projects. Due to their high success rate and ability to not only gain more members but to retain memberships, LinkedIn has become a premium name in professional networking. They are one of the most trusted professional networking sites on the web today. Being as large of a network that they have and being a brand name in their industry, LinkedIn has a much more diversified

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