Source review
In the article ‘Visual appeal’, Coomber (2008) discusses the superiority of the infographics techniques in dealing with the enterprises’ daily affairs. This article is relevant to the report on the advantages and the applications of the infographics. While the relevance is limited to focusing on introducing the benefits of the infographics without presenting any risk. In addition, the article does not provide ample authoritative argument as solid evidence to support author’s viewpoint. Therefore, it is not an objective source and can be used as secondary text.

The article is relevant to the assessment task, which compares the infographics with the word in managing reports. Coomber (2008) outlines several methods to make the message matter, including tries creating a visual theme and uses visual or infographics techniques rather than uses words to prove organize and various information. Coomber(2008) also argues that the infographics can promote the corporation to understand relevant information quickly and easily. The author’s argument is largely focus on the benefits associated with the infographics techniques, which enhances the corporate reporting. Therefore, the article is limited to explaining the reasons why the infographics are so useful to the business and lacks of sufficient information in terms of how evaluate the infographics techniques.

The source is not objective since the argument is largely based on author’s personal experience with scant evidence to support. Coomber (2008,p.38) makes claims about the business and the process challenges can be handled by visual communications without providing any data or evidence to establish author’s position. Moreover, some examples include source, such as the PEO Project case, the author does not provide references to support. Therefore, the article is a subjective pieces of writing. However, the author is a directer of Cognac UK Ltd and her real world experience is insight and useful to understand the assessment task. Lacks of solid evidence and references means the source is only useful as an introductory text or a secondary text and is no good finding additional source.

Coomber.E. 2008 ,’VIsual appeal’, Communication World, September-October, P36-P38