Free Essay

Information Management Systems Case Study 4

In: Business and Management

Submitted By jeramson
Words 1052
Pages 5
Case Study from Chapter 7: Apple, Google, and Microsoft Battle for your Internet Experience
Business 5460, Management Information Systems
March 30, 2014
Dr. Mical Ramim

Provide a one page summary identifying major issues
The battle between global giants, Apple, Google and Microsoft, is a fight that has been occurring for many years now. All three companies have been hugely successful in different aspects of their industry. However, as our society’s technology continues to develop each company has had to make drastic changes to adapt to new and upcoming trends. As discussed in the case study, the perfect example of this necessary adaptation is a trending statistic that predicts a majority of users will begin browsing the internet on mobile devices versus the traditional PC. This probable trend has led to a lively battle of innovation as each company struggles to be number one in the consumer internet experience. Throughout this battle to the top each company has experienced their fair share of issues.
Microsoft is perhaps one of the most famous and respected companies in the world. The corporation was founded April 4, 1975 by Bill Gates, an inventor known for creating one of the first user-friendly operating systems for personal computers. Over the decades the company has been a huge success, but not without its failures which often seem to be as of late. What once may have been an internet experience that was easily dominated by Microsoft technology is now saturated with heavy competition. For example, Microsoft lately has been at the bottom of the totem pole for mobile devices. It has not been able to strongly compete with Apple and their mobile applications, and its other competitor Google is still dominating the search engine platform.
Apple is also a highly regarded company. Without going into too many details, Apple is also well known for having their hand in similar niches as Microsoft. They have operating systems, phones, tablets and much more. However, whereas Microsoft is leading the operating system production, Apple appears to be doing very well in the mobile device industry.
Google is a global champion in advertising and internet innovation. The company has taken the world in a very aggressive manner. It is perhaps most well-known for its search engine platform that continues to have 80% of internet traffic. In addition, it has also taking a strong stand against Apple in the mobile device industry with operating systems like Android. As a result, Apple and Google are not at the best of terms when it comes to the mobile device industry.
These three internet giants are all uniquely identifiable in specific aspects of the consumer internet experience. However, none of them are currently well rounded to the point of winning this battle. If it is true that majority of internet browsing will soon be done on mobile devices, then the one who conquers the mobile industry may have the best advantage. From recent news and observation it is my opinion that Microsoft may be the underdog in this scenario. It will be interesting to see how these companies approach the development of new products over the next few years.
Case Study Questions 1. Compare the business models and areas of strength of Apple, Google, and Microsoft.
It’s important to note that the business models of these companies have changed throughout time, and it’s only natural for this to occur as the consumer desire changes. Apple has characterized its business model by focusing on making its hardware the “must have” luxury item (Taylor, 2013). Creating high quality products with sheik marketing, they have been able to introduce bigger and better products annually and have bigger and better revenue. Google takes advantage of its ability to mass advertise and invests heavily into creating new and improving existing products. They could be considered the radical innovators (Avram, 2011). Microsoft has achieved many of their goals, such as a PC in every home. They typically focus on the development of software, but lately they have been attempting to expand their business model. According to Austin and Smith, both Microsoft and Google are doing financially well, but are not growing. Apple on the hand as had much growth these last few years (Avram, 2011). 2. Why is mobile computing so important to these three firms? Evaluate the mobile platform offering each firm.
Mobile devices are a new focus point for business models (Avram, 2011). The ability to travel and access the internet is a great consumer feature. Google, Apple and Microsoft realize that this is a huge need for consumers and are attempting to capitalize on this concept. Google is doing well with their Android OS in the mobile device market. Apple is currently dominating the mobile device market, specifically with their application store. Microsoft has attempted to join the market with a few failed attempts, but is hoping to establish some groundwork with their Windows 8 OS on new phones and tablets.
Why is the issue of “net neutrality” important to these businesses? The idea of net neutrality has been a controversial subject for the past six years. Network neutrality is the idea that internet service providers must allow equal access to content and applications regardless of the nature of the content. This concept is essentially a way to prevent network providers from taking advantage of consumer access to information. Advocates for the service believe that restrictions would prevent user innovation and encourage network provider manipulation. Over the past few years there have been many alterations to regulations affecting the net neutrality concept. As of right now, network providers are allowed to put certain stipulations on data plans that thye offer.
Recommend to Google how it could use business intelligence to support decision-making in a highly competitive environment
Data analytics and data mining is a great way to review your goals and determine the state of your standing in a market as well as your competitors. Through reviewing patterns and detecting anomalies you can figure out ways to maximize your standing.

References
Avram, A. (2011, January 142011, January 14). [Web log message]. Retrieved from http://www.infoq.com/news/2011/01/Apple-Google-Microsoft
Taylor, C. (2013, October 232013, October 23). [Web log message]. Retrieved from http://mashable.com/2013/10/23/apple-free-software-expensive-hardware/

Similar Documents

Premium Essay

It600-0803a-01:Information Technology Management Entire Buy This Course at: Http: //Myessaybank.Com/Essay Bag/View Paper/Id/1890

...http://myessaybank.com/essay_bag/view_paper/id/1890 |   Management Effectiveness Using Technology Resources |    Phase 1 - Task 1 | Task Type: | Discussion Board | Deliverable Length: | See assignment details |   |   |   |   |  Primary Discussion Response is due by WednesdayYou have been called in by your boss. The company is considering buying another smaller firm; however, some business analysis is needed for your company management to make its final decision about purchasing. Your boss has asked you to look at the firm that he or she is considering to buy in terms of competitive advantage. You have been asked to explain to senior management how you would provide this information. You have been tasked with using Porter's five forces to make this determination. Discuss and defend to your management how utilizing Porter's five forces to analyze any organization or industry would provide an understanding of competitive advantage. | |   Phase 1 - Task 2 | Task Type: | Individual Project | Deliverable Length: | See assignment details |  The company that you are working for is considering buying another smaller firm. However, there is some business analysis needed for your company to make its final decision about purchasing. Throughout this course, you will be working on creating the Business Strategy and Management Plan.Keep in mind that the final Business Strategy and Management Plan template should contain the following elements: *......

Words: 3060 - Pages: 13

Premium Essay

Awesome

...1, No. 1, June, 2010 2010-023X 103 Abstract—Nowadays the business world is changing at a faster and faster pace. The reasons given for this is globalization, highs information technology (IT) investments and the rapid pace of technological change. Organizations are responding in different ways and at different rates to the wide range of IT based opportunities and pressures. The purpose of this paper is to focus on the effects of IT related organizational changes on the management accounting function and to contribute to the body of knowledge about to what extent IT affects the ability to solve accounting tasks. The relationship between IT and accounting practices was investigated qualitatively using six case studies and we will measure the impact of IT on accountants’ tasks. The findings suggest a tendency for change and the decentralization of accounting tasks. Index Terms—Accounting, Accounting Information Systems, Financial Documents, Information Technology, Management Information System. I. INTRODUCTION Nowadays the business world is changing at a faster and faster pace. The reasons given for this is globalization, highs IT investments and the rapid pace of technological change in combination with escalating costs of research and development (Frishamar, 2002). The role of information technology (IT) has shifted over the last decades (Teng & Calhoun, 1996) to become an important part of how companies manage and control their......

Words: 4119 - Pages: 17

Premium Essay

Sexyshubham

...BCO1102 Information Systems for Business 2014 Semester 1 Prepared by Paul Darbyshire Prepared by Paul Darbyshire Welcome Welcome to BCO1102 Information Systems for Business for Semester 1, 2014. For the vast majority of you it will be a compulsory unit of study as it is part of the Business Core in all undergraduate Bachelor of Business degrees. The major focus of this unit is on how computer- based information systems can support decision making in organizations and businesses. Those decisions often need to be made by professionals who come from discipline areas you are studying such as accounting, management, information systems or marketing. One of the most important elements of an information system is people, so all of us need to know what role we can play and what role information and communication technologies (ICT) can play in supporting decisions. This unit will look at the theoretical side of information systems as well as personal productivity tools such as spread sheets and databases. In addition we will look at global trends in information systems and in particular the emerging use of Cloud Computing and Social Networking, which is sometimes called Web 2.0. The unit of study requires the textbook Introduction to Information Systems by Rainer, Prince and Cegielski 5th Edition. The textbook is used for the theory and some of the practical work in tutorials. All reading for this subject during the semester is assigned from this textbook. Feedback from......

Words: 3033 - Pages: 13

Premium Essay

Director of Town Planning and Estates Services

...BASED MUNICIPAL INFORMATION SYSTEM FOR MANAGEMENT OF URBAN DEVELOPMENT CONTROL PROCESS (CASE STUDY OF BLANTYRE CITY ASSEMBLY, BLANTYRE, MALAWI) A GIS based Municipal Information System for Management of Urban Development Control Process (Case Study: Blantyre City Assembly, Blantyre, Malawi) Student: Costly Chanza March 2003 A GIS BASED MUNICIPAL INFORMATION SYSTEM FOR MANAGEMENT OF URBAN DEVELOPMENT CONTROL PROCESS (CASE STUDY OF BLANTYRE CITY ASSEMBLY, BLANTYRE, MALAWI) A GIS based Municipal Information System for Management of Urban Development Control Process (Case Study: Blantyre City Assembly, Blantyre, Malawi) by Costly Chanza Thesis submitted to the International Institute for Geo-information Science and Earth Observation in partial fulfillment of the requirements for the degree of Master of Science in GeoInformation Management for Urban Planning and Management. Degree Assessment Board Chairperson External Examiner First Supervisor Second Supervisor : : : : Prof. Ir. P. van der Molen Dr. F. Toppen (University of Utrecht) R.V. Sliuzas MSc Drs. S. Amer INTERNATIONAL INSTITUTE FOR GEO-INFORMATION SCIENCE AND EARTH OBSERVATION ENSCHEDE, THE NETHERLANDS A GIS BASED MUNICIPAL INFORMATION SYSTEM FOR MANAGEMENT OF URBAN DEVELOPMENT CONTROL PROCESS (CASE STUDY OF BLANTYRE CITY ASSEMBLY, BLANTYRE, MALAWI) Disclaimer This document describes work undertaken as part of a programme of study at the International Institute for Geo-information Science......

Words: 45342 - Pages: 182

Premium Essay

Information Technology and Accounting

...Finance, Vol. 1, No. 1, June, 2010 2010-023X Information Technology roles in Accounting Tasks – A Multiple-case Study Maria do Céu Gaspar Alves Abstract—Nowadays the business world is changing at a faster and faster pace. The reasons given for this is globalization, highs information technology (IT) investments and the rapid pace of technological change. Organizations are responding in different ways and at different rates to the wide range of IT based opportunities and pressures. The purpose of this paper is to focus on the effects of IT related organizational changes on the management accounting function and to contribute to the body of knowledge about to what extent IT affects the ability to solve accounting tasks. The relationship between IT and accounting practices was investigated qualitatively using six case studies and we will measure the impact of IT on accountants’ tasks. The findings suggest a tendency for change and the decentralization of accounting tasks. Index Terms—Accounting, Accounting Information Systems, Financial Documents, Information Technology, Management Information System. I. INTRODUCTION Nowadays the business world is changing at a faster and faster pace. The reasons given for this is globalization, highs IT investments and the rapid pace of technological change in combination with escalating costs of research and development (Frishamar, 2002). The role of information technology (IT) has shifted over the last......

Words: 4110 - Pages: 17

Premium Essay

Management Leadership

...MANAGEMENT INFORMATION SYSTEMS (MIS) Term 1; ECTS: 10 (July 2-22, 2015) Prof. D P Goyal, Ph.D. Management Development Institute Gurgaon-122001, New Delhi, INDIA dpgoyal@mdi.ac.in;dpgoyal23@gmail.com 1 INFORMATION ABOUT THE PROFESSOR Dr. D P Goyal is Professor at Management Development Institute, Gurgaon, New Delhi, India (www.mdi.ac.in/faculty/detail/28-d-p-goyal/). • • • • • • • • Post Graduate in Business Management; Doctorate in MIS Over 29 years of experience in teaching, research, consulting & executive training Published more than hundred research papers in national / international journals of repute Published 18 books including three well acclaimed text books one each on MIS from Macmillan; ERP from McGraw-Hill; and IT project Management from Macmillan Have supervised 13 Ph.D. research scholars Completed many sponsored research projects On the Board of Governors; Advisory Board; Academic Council; Board of Studies of many business Schools/Universities Member of editorial board and review panel of several referred journals OBJECTIVES OF THE COURSE The main objectives of the course are to provide the management student a broad understanding of: • • • • • Information Systems (such as Transaction Processing Systems, Management Information Systems, Decision Support systems, etc) from a Business Perspective Information Systems Planning Key IT Technologies, and the implications of these technologies for......

Words: 2915 - Pages: 12

Premium Essay

System Analysis

...THE SYSTEMS DEVELOPMENT LIFE CYCLE LECTURE NOTES DEVELOPING INFORMATION SYSTEMS SOLUTIONS The Systems Development Cycle: The systems approach can be applied to the solution of many types of problems. When this involves the development of information system solutions to business problems, it is called information systems development or application development. Most computer-based information systems are conceived, designed, and implemented using some form of systematic development process. In this process, end users and information specialists design information systems based on an analysis of the information requirements of an organization. Thus, a major part of this process is known as systems analysis and design. When the systems approach is applied to the development of information system solutions, a multistep process or cycle emerges. This is frequently called the information systems development cycle, also known as the systems development life cycle (SDLC). Steps involved and products produced in the traditional information systems development cycle: 1. Systems investigation - Product: Feasibility Study 2. Systems analysis - Product: Functional Requirements 3. Systems design - Product: Systems Specifications 4. Systems implementation - Product: Operational System 5. Systems maintenance - Product: Improved System 1. All the activities involved are highly related and interdependent. 2. Several developmental activities can occur at the same time...

Words: 2490 - Pages: 10

Premium Essay

Mms Title

...Semeste r End Examina tion | Total Marks | Duration of Theory Paper | No of Credits | 1 | Perspective Management | 30 | 2 | 40 IA | 60 IA | 100 | 3 | 2.5 | 2 | Business Communicati on and Management Information Systems | 30 | 2 | 40 IA | 60 IA | 100 | 3 | 2.5 | 3 | Organisation al Behaviour | 30 | 2 | 40 IA | 60 IA | 100 | 3 | 2.5 | 4 | Financial Accounting | 30 | 2 | 40 IA | 60 IA | 100 | 3 | 2.5 | 5 | Operations Management | 30 | 2 | 40 IA | 60 IA | 100 | 3 | 2.5 | 6 | Marketing Management | 30 | 2 | 40 IA | 60 IA | 100 | 3 | 2.5 | 7 | Managerial Economics | 30 | 2 | 40 IA | 60 IA | 100 | 3 | 2.5 | 8 | Business Statistics | 30 | 2 | 40 IA | 60 IA | 100 | 3 | 2.5 | | | | Total No of Credits | | | 20 | UA: - University Assessment; IA: - Internal Assessment MMS SEMESTER – I (All Specialisations) Perspective Management (15 Sessions of 3 Hours Each) Sem I S. No. | Particulars | Sessions | 1 | * Management : Science, Theory and Practice - The Evolution of Management * Thought and the Patterns of Management Analysis - Management and Society : * Social Responsibility and Ethics - Global and Comparative Management - The * Basis of Global Management – Functions of Management-The Nature and Purpose * of Planning - Objectives - Strategies, Policies and Planning Premises......

Words: 3168 - Pages: 13

Premium Essay

Case Study Questions

...CISM 4136 A- Global Information Resource Management Case Questions Carol V. Brown, D.W. DeHayes, J.A. Hoffer, W.E. Martin,&. W.C. Perkins, Managing Information Technology, Seventh Edition, 2012, Prentice Hall. Case Study 1 - Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems 1. Identify the key players in the case and describe their respective roles. Are these the right roles? What roles in particular should be modified? How might such role modifications be accomplished? 2. Focus on the role of the software vendor- Unitrak Software Corporation. Was it an appropriate role? Did Unitrak act responsibly? 3. How much is Kovecki to blame for this situation? 4. One of the recurring themes of this book is the importance of information systems politics. To what extent does IS politics explain the situation that has developed at the Midsouth Chamber of Commerce? 5. The case involves what appears to be a fairly routine use of information technology to support a service organization. Yet the Midsouth Chamber of Commerce encountered major problems in bringing up its new system. Is there a lesson here for organizations seeking to adopt new information technology? What is it? 6. What should Lassiter do now? Case Study 11-1- Vendor-Managed Inventory at NIBCO 1. What was the catalyst for NIBCO to develop a VMI program, and why was it able to respond? 2. Describe what types of transactions are involved in NIBCO's VMI......

Words: 1468 - Pages: 6

Premium Essay

Mpc Activities Summary

...In-class activity 1: Identifying control problems and MCS Source case / paper: Wong’s Pharmacy (textbook p. 20) AND Leo’s Four-Plex Theater (textbook p. 19) In-class activity questions / objectives: Wong’s Pharmacy: 1.      What is the main problem facing Wong’s pharmacy? 2.      What options are available to Thomas Wong? Leo’s Four-Plex Theater: 3.      What are the key controls problems at Leo’s Four-Plex Theater? 4.      State the control measures implemented in the theatre and the purpose and limitations of each 5.      Are the problems caused primarily by inadequate existing controls and what improvements would you suggest? In-class activity 2: The role of management accounting information in controlling an organisation Source case / paper: Kaplan, R. S., 1984, The Evolution of Management Accounting, The Accounting Review, Vol. LIX, No. 3, pp. 390-418 (SO page 92 to 120). In-class activity questions / objectives: 1.      What is the role of accounting information in controlling an organisation? 2.      Outline the historical development of the use of management accounting information to control organisations. 3.      Why may profit not be a good criterion to “motivate and evaluate short-term performance” in all cases? In-class activity 3: Controls at the Bellagio Casino Resort Source case / paper: Case Study: Controls at the Bellagio Casino Resort (textbook p. 134) In-class activity questions / objectives: Focus on the three key roles at three levels of authority in the...

Words: 1085 - Pages: 5

Premium Essay

Management

...Performance Management Dr. Herman Aguinis PE-A1-engb 1/2011 (1033) This course text is part of the learning content for this Edinburgh Business School course. In addition to this printed course text, you should also have access to the course website in this subject, which will provide you with more learning content, the Profiler software and past examination questions and answers. The content of this course text is updated from time to time, and all changes are reflected in the version of the text that appears on the accompanying website at http://coursewebsites.ebsglobal.net/. Most updates are minor, and examination questions will avoid any new or significantly altered material for two years following publication of the relevant material on the website. You can check the version of the course text via the version release number to be found on the front page of the text, and compare this to the version number of the latest PDF version of the text on the website. If you are studying this course as part of a tutored programme, you should contact your Centre for further information on any changes. Full terms and conditions that apply to students on any of the Edinburgh Business School courses are available on the website www.ebsglobal.net, and should have been notified to you either by Edinburgh Business School or by the centre or regional partner through whom you purchased your course. If this is not the case, please contact Edinburgh Business School at the address below:......

Words: 15243 - Pages: 61

Premium Essay

Benefits of Erp

...Association for Information Systems AIS Electronic Library (AISeL) AMCIS 2000 Proceedings Americas Conference on Information Systems (AMCIS) 1-1-2000 A Comprehensive Framework for Classifying the Benefits of ERP Systems Shari Shang University of Melbourne, sshang@jeack.com.au Peter B. Seddon University of Melbourne, p.seddon@dis.unimelb.edu.au Follow this and additional works at: http://aisel.aisnet.org/amcis2000 Recommended Citation Shang, Shari and Seddon, Peter B., "A Comprehensive Framework for Classifying the Benefits of ERP Systems" (2000). AMCIS 2000 Proceedings. Paper 39. http://aisel.aisnet.org/amcis2000/39 This material is brought to you by the Americas Conference on Information Systems (AMCIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in AMCIS 2000 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. A Comprehensive Framework for Classifying the Benefits of ERP Systems Shari Shang, Department of Information Systems, The University of Melbourne, sshang@jeack.com.au Peter B. Seddon, Department of Information Systems, The University of Melbourne, p.seddon@dis.unimelb.edu.au Abstract This paper presents a framework for assessing the business benefits of Enterprise Resource Planning (ERP) systems. After analyzing the features of ERP systems, the literature on IT benefits, data from 233 ERP-vendor success stories published on the web...

Words: 6888 - Pages: 28

Premium Essay

Computers

... 4 3.1 Justification 4 4- Question 4 4 4.1 Justification 4 5 Question 5 5 5.1 Justification 5 6 Question 6 5 6.1 Justification 5 6- Reference List 6 Question 1 Dmitrij, L & Vida, D 2013 “Influence of Information Systems on Business Performance” Science:Future of Lithuania, Vol. 5, issue1, p38-45 This article examines the influence of information system on business performance. The author gather the data through the use analysis of scientific literature and research synthesis in order to identify benefits of information system and the influence of business performance. The authors explain that information system can be viewed differently however system in most cases are most often grouped in five categories; office information systems, transaction processing systems, management information systems, decision support systems, and executive support systems. (Dmitrij & Vida, 2013) 1.1Justification This article will be useful as it clearly define what an information system is and explain how it is crucial for any business in the modern society. Furthermore it discusses the five classifications of information systems and explains how these system are interconnected with data and information flow. The articles also explain how each system covers a specific are of the business specific area and it is crucial that these system are...

Words: 1376 - Pages: 6

Premium Essay

Didjdj

...Case Study for Information Management 資訊管理個案 E-commerce: Digital Markets, Digital Goods 1. Facebook, 2. Amazon vs. Walmart (Chap. 10) 1011CSIM4B10 TLMXB4B Thu 8, 9, 10 (15:10-18:00) B508 Min-Yuh Day 戴敏育 Assistant Professor 專任助理教授 Dept. of Information Management, Tamkang University 淡江大學 資訊管理學系 http://mail. tku.edu.tw/myday/ 2012-11-29 1 課程大綱 (Syllabus) 週次 日期 內容(Subject/Topics) 1 101/09/13 Introduction to Case Study for Information Management 2 101/09/20 Information Systems in Global Business: 1. UPS, 2. The National Bank of Kuwait (Chap. 1) 3 101/09/27 Global E-Business and Collaboration: NTUC Income (Chap. 2) 4 101/10/04 Information Systems, Organization, and Strategy: Soundbuzz (Chap. 3) 5 101/10/11 IT Infrastructure and Emerging Technologies: Salesforce.com (Chap. 5) 6 101/10/18 Foundations of Business Intelligence: Lego (Chap. 6) 2 課程大綱 (Syllabus) 週次 日期 內容(Subject/Topics) 7 101/10/25 Telecommunications, the Internet, and Wireless Technology: Google, Apple, and Microsoft (Chap. 7) 8 101/11/01 Securing Information System: 1. Facebook, 2. European Network and Information Security Agency (ENISA) (Chap. 8) 9 101/11/08 Midterm Report (期中報告) 10 101/11/15 期中考試週 11 101/11/22 Enterprise Application: Border States Industries Inc. (BSE) (Chap. 9) 12 101/11/29 E-commerce: 1. Facebook, 2. Amazon vs. Walmart (Chap. 10) 3 課程大綱 (Syllabus) 週次 日期 內容(Subject/Topics) 13 101/12/06 Knowledge Management: Tata Consulting Services (Chap. 11) 14 101/12/13 Enhancing Decision Making: CompStat...

Words: 1288 - Pages: 6

Premium Essay

Cost Control on Construction

...COST MANAGEMENT AND PRODUCTION CONTROL FOR CONSTRUCTION COMPANIES Marchesan, P.R.C.1; Formoso, C. T.2 ABSTRACT Construction, like other industries, has been experiencing profound changes involving both the business environment and internal organization. In this context, new cost management information that provides better understanding and helps managing increasingly turbulent and complex production processes is needed. Activity-based costing (ABC) has been suggested as the leading contender method to replace traditional cost accounting systems, due to its capability to make the processes and activities performed in the organization more transparent and observable. This paper reports the main results of a research project which aimed to develop a cost accounting system capable of providing useful information to manage production processes in construction and devise a model that integrates this system to the Production Planning and Control process, based on the new operations management paradigm and on the ABC ideas. The study involved three case studies, a series of interviews with construction managers and the development of prototype software. The main conclusions of this research work are that the cost information provided by the proposed management accounting system (a) makes the production processes more transparent; (b) helps to identify production inefficiencies; (c) encourages managers to introduce corrective actions; and (d) allows the evaluation of corrective......

Words: 5147 - Pages: 21