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Information Systems

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Chapter 7

FORBES.COM PRIVACY STATEMENT
Revised and posted as of: July 17, 2013
Forbes.com is committed to safeguarding your privacy online. Please read the following statement to understand how your personal information will be treated as you make full use of the Forbes.com website and services. The Forbes.com website is owned and operated by Forbes.com LLC.
Forbes has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe's program requirements including transparency, accountability and choice regarding the collection and use of your personal information. TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact us by email at privacy@forbes.com. If you are not satisfied with our response you can contact TRUSTe here.
Forbes complies with the U.S. - E.U. Safe Harbor Framework and the U.S. - Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. Forbes has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Forbes' certification, please visit http://www.export.gov/safeharbor/.
The TRUSTe program covers only information that is collected through this website, and does not cover information that may be collected through software downloaded from the site.
Summary
Our primary goal in collecting user information is to enhance your experience on our website and the web. We use aggregated (gathered up data across all user accounts) information to develop content targeted to users' interests and to better the website user experience. Forbes.com is committed to your privacy and other than as provided herein or after receiving your specific consent, Forbes.com will not share any personal information with any third party at any time, unless required by law.
What this Privacy Policy Covers
This privacy policy covers the website and activities of Forbes.com. Other Forbes Digital sites linked to from this website have their own privacy statements which can be viewed on those sites.
Please be aware that Forbes.com sponsors, advertisers and partners or affiliates with co-branded modules or sections on Forbes.com may collect personally identifiable information about you while on our website. The information practices of those parties are not covered by this privacy statement. We encourage you to be aware when you leave our site and to read the privacy statements of each and every website that collects personally identifiable information. This privacy statement applies only to information collected by us.
Forbes.com users should also be aware that, when you voluntarily disclose personal information in chat areas or bulletin boards, that information may be collected by others and may result in unsolicited messages from others. We are not responsible for the personally identifiable information you choose to submit in these forums. To request removal of your personal information from our blog or community forum, contact us at privacy@forbes.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
Gathering of Information
Voluntary Submission
Forbes.com does not collect personally identifying information about any individual Forbes.com website user except when knowingly provided by such individual. For example, we may ask you for information, such as your e-mail address when you register to become a member of Forbes.com. You may also provide information to Forbes.com in other contexts, including, for example, on your member profile page and public profile URL or to enter into a sweepstakes or promotion. In the event you order something from Forbes.com or one of our co-branded websites, we may request additional personal information, such as your address, telephone number and credit card information, in order to complete the purchase. We also supplement the data you provide to us with data from data append services. You always have the option not to provide the information we request. If you choose not to provide the information we request, you can still visit most of the Forbes.com website, but you may be unable to access certain options and services. When you register or become a member of Forbes.com or provide information to Forbes.com in any other manner, you agree to provide only true, accurate, current and complete information.
Cookies
A cookie is a small data file that is written to your computer's hard drive by your web browser. A cookie file can contain information, such as a user identification code, that a website will use to track the pages and number of times you have visited. Forbes.com uses cookies to track web and advertising analytics throughout Forbes.com and its affiliate websites and to remember your custom video playlists, preferences, job title, story ratings (if you have provided any), and membership status so that you don't have to login each time you visit the website. The data read from these cookies may be linked to personally identifying (PII) and non-personally identifying (non-PII) information.
We also use browser plug-in cookies on our site, including Flash cookies, also known as "local shared objects," to perform similar functions as browser cookies. Like normal browser cookies, these cookies are represented as small files stored on your computer. One method of preventing Flash cookies from being placed is to adjust your preferences in the Macromedia Website Privacy Settings Panel at macromedia.com.
Business partners of Forbes.com, vendors providing hosting and other services for Forbes.com, third party analytics providers, as well as advertisers who contract directly with a third-party service to serve their advertisements on our website may set their own unique cookies through your browser. We do not have access to these cookies or any information that they may contain. If you would like more information about this practice and about your option not to accept cookies placed by these companies, please click here.
Most web browsers automatically accept cookies, but you can usually change your browser settings to display a warning before accepting a cookie, choose to accept cookies only from certain websites or to refuse all cookies. However, if you choose to disable the receipt of cookies from our website, you may not be able to use certain features of the site. To learn more about the use of cookies in online advertising including how to manage or delete them click here.
Web Beacons
We use web beacons (invisible images often referred to as pixel tags or clear GIFs) on our sites in order to recognize users, assess traffic patterns, identify preferred content and measure site engagement. We also include web beacons in our e-mail messages, including newsletters, in order to count how many e-mail messages have been opened.
Forbes.com also uses a reputable third party to collect information, including through the use of web beacons, browser cookies and other tracking technologies. We may collect via web beacons various data provided by your browser while you are on our site and elsewhere where we may be acting as a 3rd party. This data is collected in the aggregate, but may include or be associated with other non-PII or PII that users have voluntarily submitted.
Log Files
Forbes.com web and ad servers log information about a site user's IP address, browser type and the current URL the user is requesting. This information is always provided by each and every user's browser. These log files are stored in a secure location and used --in an aggregated, anonymous manner--in our internal analysis of traffic patterns within our website. This information is automatically logged by most websites.
Use of Information
Our primary goal in collecting user information is to enhance your experience on our website.
To Target Content and Advertising
To develop and provide content and advertising to you that is targeted to your interests, we use the analytics collected by the systems described above to determine which areas of our website you prefer based upon the frequency of your visits and engagement with those areas. We may make reasonable assumptions based on your browser provided data to target relevant content and advertising to you on our site and elsewhere where we may be acting as a 3rd party. We may also make reasonable geographic and demographic assumptions based on your presented IP address to target relevant content and advertising.
To Provide Interactive Communications From Forbes.com
To enhance your experience we may provide you with interactive communications, such as notifications of activity by topic or contributor to the e-mail address that you provide to us. Such interactive communications are provided only to those users who have expressly provided us with their permission to receive them as part of their user profile.
From time to time we may provide e-mails highlighting new features, promotions or contests on the website to those users who have expressly provided us with their permission to send such communications as part of their user profile.
To Provide Communications From Third Parties
We respect the privacy of our users and shall not disclose or distribute our user list to any third party, nor shall we permit anyone else to do so. However, we do make available for rental our list of those registrants who have expressly provided us with their permission to receive third party offers as part of their user profile. In those cases, your e-mail address will be transferred to the third party.
Control of Your Information
Registered users may change the information stored in their member profile such as image, full name, e-mail address, password, location, country and the topics and contributors they are following, and they may elect to stop receiving marketing material from Forbes.com or on behalf of external third party business partners. Users may choose to stop receiving such communications at any time by visiting their member profile page at http://blogs.forbes.com/account/, or by following instructions at the end of any such e-mail received.
You may also request to delete your personal account if you wish to do so. Please email us at the contact information included below. We will respond to your request within 30 business days.
We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Sharing of Information
When you are on an area of Forbes.com and are asked for personal information, you are sharing that information with Forbes.com as well as business partners and vendors providing hosting and other services for Forbes.com.
We use third parties to provide credit card processing, e-mail service providers and hosting services on our site. When you sign up for such services, we will share your personally identifiable information as necessary for the third party to provide that service. These third parties are prohibited from using your personally identifiable information for any other purpose. If you do not want your information to be shared, you can choose not to allow the transfer of your information by not using that particular service.
In addition, if you provide any personally identifiable information via an advertiser promotion, please be aware you are directly providing your personally identifiable information to that advertiser.
From time-to-time we may provide you the opportunity to participate in contests or surveys on our site. If you participate, we will request certain personally identifiable information from you, such as your name and e-mail. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. We use this personally identifiable information to notify contest winners and award prizes.
We may use a third party service provider to conduct these surveys or contests; that company will be prohibited from using our users' personally identifiable information for any other purpose. We will not share the personally identifiable information you provide through a contest or survey with other third parties unless we give you prior notice and choice.
You can log in to our site using sign-in services that bridge your social media login information with Forbes.com. These services will authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our sign up form. These services give you the option to post information about your activities on this website to your profile page to share with others within your network.
Our website includes social media features, widgets and/or interactive mini-programs that run on our site. These features are small content modules that users can embed on sites and may collect your IP address, which page you are visiting on our site, or set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the company providing it.
We offer widgets that are hosted on Forbes.com, like our embeddable video player. Use of the Forbes.com widgets is subject to the Forbes.com terms of use, but downloading or embedding these widgets on other websites is not covered by this privacy statement.
Aggregate, Anonymous Information With Advertisers
Forbes.com derives the majority of its revenue from advertising and sharing information is essential to keeping our services affordable to users. In order to attract and retain advertisers we use the aggregated, anonymous information that we gather (as well as information from third-party market researchers) to describe our services to partners and to assist our advertisers and sponsors to better understand our audience. We do not disclose personally identifying information about our users to these parties.
We partner with a third party ad network to either display advertising on our Web site or to manage our advertising on other sites. Our ad network partner uses cookies and Web beacons to collect non-personally identifiable information about your activities on this and other Web sites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.
As Necessary to Provide Services to You
We occasionally hire other companies to provide limited services on our behalf, such as handling the processing and delivery of newsletter mailings, processing transactions, or performing statistical analysis of our services. We will only provide those companies the information they need to deliver the service. In some instances these companies may collect information directly from you. In these cases, you will be notified of the involvement of the external service provider. In all cases, these companies are subject to agreements that require them to maintain the confidentiality of your information and they are prohibited from using that information for any other purpose.
In The Event of Sale or Bankruptcy
The ownership of Forbes.com may change at some point in the future. Should that occur, we want this site to be able to maintain a relationship with you. In the event of a sale, merger, public offering, bankruptcy or other change in control of Forbes.com LLC and/or Forbes.com your information may be shared with the person or business that owns or controls this site. Opting out of receiving information from third parties will not affect our right to transfer your information to a new owner, but your choices will continue to be respected regarding the use of your information. You will be notified as described below in "How will I know if the Privacy Policy is changed."
As Required By Law
Forbes.com may disclose your personal information if required to do so by law or in the good faith belief that such action is necessary to conform to the edicts of the law or comply with a judicial proceeding, court order or legal process served on Forbes.com or to protect and defend the rights or property of Forbes.com.
Security
Your information is stored on Forbes.com's servers located in the United States. We use industry standard procedural and technical safeguards to protect your personal information against loss or theft as well as unauthorized access and disclosure to protect your privacy, including encryption, "firewalls" and the Secure Sockets Layer (SSL). We treat data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by users inside and outside the company. However, "perfect security" does not exist on the Internet.
Privacy of Children
Kids under 13: Do not send any information about yourself to us--including information such as your name, address, or e-mail address. We do not knowingly collect personally identifiable information from children under 13. In the event that we learn we have collected any personal information from a child under the age of 13 without verification of parental consent, we will delete that information from our database as quickly as possible.
How to Contact Us
If you have any questions regarding our privacy statement, please feel free to contact us by e-mail at privacy@forbes.com. We read every message submitted and try to reply promptly to every one. Our mailing address is Forbes.com LLC, Customer Service, 60 Fifth Avenue, New York, NY 10011.
How Will I Know if the Privacy Policy Is Changed?
If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Exercises:
1a.) The Forbes.com web site does use the actual language ‘Opt-out” but there are several instances of text in the statement where the language provides examples ‘clearly stated’ where the user can decide not to use, buy or participate in other third party sites linked to Forbes or offers utilized by Forbes, if or when the user does not wish to provide Personally Identifiable Information (PII). The site does not provide an easily accessible one step option for “opting out” of a process but provides a link to another process where the user can opt out.
1b.) The Forbes.com web site has a specific privacy statement provision regarding the collection of information pertaining to PII of children; parental consent must be given prior to use or the PII collected will be erased from the website once confirmation is determined that the information was not approved and or parental consent was verified.
1c.) The privacy statement indicates that if Forbes was to go out of business or be sold to another company, any information collected regarding the user could be shared with the new person or business that owns or controls the Forbes.com site. However, the user has the option to “Opt-out” of receiving information from third parties without affecting the rights of information Forbes.com transfers to a new owner and the user’s option will be respected while their information is used.
The privacy statement covers a variety of conditions that indicate how PII information will be collected, used, shared and protected on the Forbes.com website. The statement also gives clear and concise information through-out the document that explains how the user can chose not to share information with Forbes.com or other third-party sites that Forbes utilizes where PII required to participate. All the privacy statements reviewed for this excise contain large amounts of information pertaining to use of the website; each site has statements for several conditions related to the use of PHI but the language for each site covers the same use of how PII information is collected, shared, used and protected. In general although, the language of the statement reviews differs in a variety of ways the general message indicated in the privacy statement is the same.
3.) To sell this product online you should determine if a patent or copyright would be necessary for you to protect your product against theft of the formula from other entities. It would also be a good business idea for you to register your product with a US Patent or Copy Rights office to insure no one is able to take your product and remake it under some other name or companies business. Determine a business name and the domain name of your website and make sure no other individual or business is using it before you setup the website. You will need to create a privacy statement (www.hhs.gov/ocr/privacy/hipaa/administrative/privacyrule) for your website and make sure you are using the strongest internet protection available to secure your website and the individuals’ who use it. Develop a well thought out statement to describe the benefits of using your product but make sure you are not falsely representing the benefits of using your product in the advertisement or endorsements. It would help your product if you have reliable cases of reviews from individuals who have used the product and are willing to share their experiences with other; “Use text or visual cues to encourage consumers to scroll down a Web page when it is necessary to view disclosures about your product” (Dot Com Disclosures about online advertising). If you plan on selling your product nationally or globally you need to know and understand the laws for national (State to State) and global (overseas transaction) commence to protect yourself and your product from unwarranted tax penalties and interest. 5.) The solution of issuing a short business process patent would have significant merit in the protections of patents as it would give the owner of the patent time although, limited to successfully market their process without the infringement of other competitors. The example use in the
Amazon litigation against Barnes & Noble (B&N) for the “1-click” process is the biggest law cases to date regarding the patent rights of a business process. Amazon sued B&N for utilizing a process that makes it very simple for a customer to purchase a product sold on an internet website. Amazon believed that because B&N is a major competitor and could one day “put them out of business” the lawsuit would prevent competitors from copying business processes that would also make it easy or simple for other online business to complete sales transactions. As the idea of a business process patent may be instrumental in preventing the unfair duplication of business operations by competition this process would create a practical solution for protecting a way of doing business; as the terms of the protections in use of the business process would be limited to a short term the process could be utilized by others within the online business community after a determined timeframe without the threat of litigation from the inventor. I would recommend a policy which gives ownership of a business patent to the inventor of the process for 3 years. The business process should be clear, relevant and well documented to protect the inventor and prevent its unauthorized use by competitors. The short term protections provided by the patent will allow the inventor full rights to its success but limit the time the inventor would hold sole possession of the benefits of its use. Subsequent versions of a business process by competitors after the term of the business process patent would not be eligible for patent protection until an agreement for modification is entered into with the original business process patent inventor. The limitation placed in this manner would prevent an inventor from achieving success on the merits of some other inventors work.
Cases
C1. Nissan.com 1. Nissan Motor Company could be concerned about Nissan Computer Company use of the name Nissan as Nissan Motor Company is a globally well-known company with a “multi-million dollar” reputation. Nissan Motor does not want the Nissan reputation to be used to advance the business use of other products or services or to potentially confused consumers with its use of “Nissan” as a business name. However, because Nissan Motor Company did not register the internet domain names Nissan.com or Nissan.net when they changed their business name to Nissan, the $10 Million dollar monetary judgment against the Nissan Computer Company does not seem fair as the Nissan Computer Company followed the rules and registered the Nissan.com and Nissan.net domain names. The oversight was on the Nissan Motor Company as they did not feel the domain names were important enough to protect for more than 10 plus years they should not be able to sue for assumed damages for use of the domain name. 2. Uzi Nissan posit

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...Introduction to Information Systems Fundamental of Information Systems, Sixth Edition Principles and Learning Objectives  The value of information  how it helps decision makers achieve the organization’s goals  Distinguish data f g from information f  Knowing the potential impact of information systems  Id tif the b i t Identify th basic types of b i f business i f information systems ti t  who uses them, how they are used, and what kinds of benefits they deliver  To build a successful information system y  System users, business managers, and information systems professionals must work together g 2 Principles and Learning Objectives  The use of information systems to add value to the organization  Identify some of the strategies employed to lower costs or improve y g p y p service  Identify the value-added processes in the supply chain value added  Define the term competitive advantage  IS personnel is a key li k  Define the types of roles, functions, and careers available in information systems 3 Why Learn About Information Systems in Organizations?  How might the information system used depend on the various components of a computer-based information system: hardware, software, databases, telecommunications, people, and procedures?  How do computer-based information systems help businesses p y p implement best practices?  Information systems are used in almost every imaginable profession to reach customers around the world  Information systems in an organization...

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Information Systems

...Information Systems and Software Applications XXXXXXX BIS/219 XXXXXX XXXXXXX Information Systems and Software Applications Computer systems have had an amazing impact on the way businesses operate. Technology has advanced so remarkably that those who are not using computers in their business are at a major disadvantage against their competitors (Writing, 2011). Computers allow the application of different types of software that assist businesses in their everyday operations, from maintaining files, monitoring inventory, selling goods, purchasing supplies to paying employees. Some information systems support an entire organization, others only support certain divisions within the organization. Each area supported is referred to as a functional area, a few examples are Finance information system, Marketing information system, Management information system, Accounting information system, and Human Resources information system. The first functional area considered is the world of finance. Finance is extremely critical to the success of an organization; an information system designed to process payroll for the employees would be very beneficial. This type of information system is used in a particular functional area such as finance. An example could be a software application as simple as Quicken or as complex as an application custom designed specifically for this organization. A financial information system is a necessity for an organization to properly and efficiently...

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Information System

...1. Compare and contrast the application of information technology (IT) to optimize police departments’ performance to reduce crime versus random patrols of the streets. 2. Describe how COMPSTAT, as an information system (IS), implements the four (4) basic IS functions: 1. Input 2. Processing 3. Output 4. Feedback 3. Determine how information systems have allowed police departments that implement tools such as COMPSTAT to respond to crime faster. 4. Apply the strengths, weaknesses, opportunities, and threats analysis (SWOT analysis) on behalf of police departments that intend to implement predictive policing. 5. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources. You may use the resources above or others of your choosing Predictive Policing | Information Technology, or IT, is the study, design, creation, utilization, support, and management of computer-based information systems, especially software applications and computer hardware. Information technology is not limited solely to computers, but other devices such as mobile phones, PDAs and other handheld devices. The field of IT is quickly moving from compartmentalized computer-focused areas to other forms of mobile technology.("Information Technology," 2011) Over the last decade, computer and telecommunications technologies have developed at a surprising rate. Increased computing...

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...0965944 Information Systems A consultancy report of Aalsmeer Flower Auction. Submitted to Ian Durling. Submitted by 0965944. Words 2919. 0965944 Contents 1.0 Introduction 1.1 Information Technology and Information Systems 1.2 Organisation chart of Aalsmeer Flower Auction 1.3 Business Environment 1.4 Swot Analysis of Aalsmeer Flower Auction 1.5 Pest Analysis of Aalsmeer Flower Auction 1.6 Porters Five Force Analysis 1.7 The Value Chain 1.8 Enterprise Application Architecture 2.0 Design Methodology 3.0 Dimensions of Information Systems 4.0 Conclusion 0965944 1 1.Introduction Aalsmeer Flower Auction, located in the Netherlands is the biggest flower auction of the world. It offers global growers, wholesalers and exporters a central place for the buying and selling of floricultural products with a range of marketing channels, facilities for growers, buyers and logistics. Every phase of the trade of flowers is managed in the Netherlands, pricing, packaging, distribution and quality control. Most of the flowers come from the Netherlands also Spain, Israel and Kenya among others. (Boonstra A & Van Dantzig,06 pg2). This has made AFA a prominent link in the International Chain of the flower auction market. New developments in the auction market has threatened the comfortable position of AFA. E-Networks the emergence of alternative electronically driven flower markets. Mergers and acquisition among...

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...1. How do information systems projects get started in organizations? In order for Jim to initiate the project, he must first determine the size, scope, and resource requirements for the project. Information systems projects are started in organizations by first establishing the project initiation team. This activity involves organizing an initial core of project team members to assist in accomplishing the project initiation activities.  The project initiation team establishes the project initiation plan. This step defines the activities required to organize the initiation team while it is working to define the scope of the project. In order to have an organized approach or process, you must analyze what’s going on; then design a solution to the problem; and finally monitor and control. 2. How are organizational information systems related to company strategy? How does strategy affect the information systems a company develops and uses? The organizational information system is related to company strategy because it exists to help organizations achieve their goals and objectives. It is also determined by it competitive strategy. Strategy affects the information system because there are information services resources that apply to a strategic business opportunity in such way the computer systems have an impact on the organizations products and business operations.  4. What do you think Jim’s next step should be? Jim’s next step should be to create an information team and...

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