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Information Technology Perception to Consumers

In: Computers and Technology

Submitted By kiziku
Words 755
Pages 4
1 CHAPTER I: INTRODUCTION
1.1 ABSTRACT
The objective of the study was to evaluate the customers’ perception of information technology usage with banking sector. Growing evidence that customer satisfaction and effective service delivery drives organizations’ economic health; this means that managers can no longer afford to ignore customers’ feedback. Rather, organization-specific examination of dimensions is vital and useful so that managers are able to assess and determine the precise level of both customer satisfaction and its influencing factors. The proposed exploratory instrument used here to measure customer satisfaction and effective service delivery with the banking sector could serve as a starting point for other studies in the professional services domain. Generally it is not known how information technology affects customer satisfaction and effective service delivery of the banking sector. This study proposes to investigate the impact of customer satisfaction and effective service delivery of the banking sector.
1.2 GENERAL INTRODUCTION
As an emerged business trend, the vast applications of information technology (IT) on economic organizations are immense and immeasurable. Organizational systems and functions are now considered effortless and unproblematic because of Information Technology. Information Technology also expanded the opportunities concerning product development processes or innovations that provide organizations with cost and competitive advantages. In a much broader sense, information technology strengthens the business value of every organization. The parameters of using Information Technology for internal affairs have profound impact specifically for core management responsibilities (Gunasekaran, et al, 2002).
According to Land (2004), Information Systems "are systems whose ultimate purpose is to store and manage information". In…...

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