...“For the past 25 years, Maruti Suzuki has been the industry leader in India’s passenger car market, the fastest growing in world. Since 1995, Maruti Suzuki has built its IT infrastructure on Oracle database and technologies including Oracle Real Application Clusters, Oracle Fusion Middleware Application Server and Weblogic. Maruti Suzuki has built its Enterprise Resource Planning (ERP) system on Oracle E-Business Suite and added Hyperion Enterprise to further enhance financial consolidation and reporting efficiency.” L= 5:30. URL http://www.youtube.com/watch?v=aZWAzbRm-ms CASE “Oracle Corporation (NASDAQ: ORCL) specializes in developing and marketing enterprise software products particularly database management systems. Through organic growth and a number of high-profile acquisitions, Oracle enlarged its share of the software market. By 2007 Oracle ranked third on the list of largest software companies in the world, after Chapter 5 Case 1 Maruti Suzuki Business Intelligence and Enterprise Databases 2 continued Microsoft and IBM. Subsequently it became larger than IBM after its acquisition of Hyperion and BEA. The corporation has arguably become best-known due to association with its flagship Oracle database. The company also builds tools for database development, middle-tier software, enterprise resource planning software (ERP), customer relationship management software (CRM) and supply chain management (SCM) software. The founder and CEO of Oracle Corporation, Larry Ellison...
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...Laudon & Laudon, Essentials of Business Information Systems, 7th Edition, Pearson (Prentice Hall), 2007 Chapter 1 Business Information Systems in Your Career Multiple Choice Questions 1. One of the recent critical challenges facing Major League Baseball was: a. b. c. d. poor coordination between local and national sales channels. poorly managed sales channels. outdated information systems. decreasing ticket sales. Answer: d 2. improved flexibility. improved decision making. improved business practices. improved efficiency. Answer: b Difficulty: Easy Reference: p. 6 Dell Computer’s use of information systems to improve efficiency and implement “mass customization” techniques to maintain consistent profitability and an industry lead illustrates which business objective? a. b. c. d. Improved flexibility Improved business practices Competitive advantage Survival Answer: c 4. Reference: p. 3 The six important business objectives of information technology are new products, services, and business models; customer and supplier intimacy; survival; competitive advantage, operational excellence, and: a. b. c. d. 3. Difficulty: Medium Difficulty: Hard Reference: p. 8 The use of information systems because of necessity is: a. b. c. d. survival improved business practices competitive advantage improved flexibility Answer: a Difficulty: Medium Reference: p. 9 5. (Analysis) Which of the...
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...Chapter 1 Information Systems in Global Business Today True-False Questions 1. Internet advertising is growing at a rate of more than 30 percent a year. Answer: True 2. Difficulty: Hard Reference: p. 6 A business model describes how a company produces, delivers, and sells a product or service to create wealth. Answer: True Difficulty: Easy Reference: p. 11 3. Information technology (IT) consists of all the hardware that a firm needs to use in order to achieve its business objectives, whereas information systems consist of all the software and business processes needed. Answer: False Difficulty: Medium Reference: pp. 13–14 4. Computers are only part of an information system. Answer: True Difficulty: Easy Reference: p. 16 5. Information systems literacy describes the behavioral approach to information systems, whereas computer literacy describes the technical approach. Answer: False Difficulty: Easy Reference: p. 16 6. The dimensions of information systems are management, organizations, and information technology. Answer: True Difficulty: Easy Reference: p. 16 7. In order to understand how a specific business firm uses information systems, you need to know something about the hierarchy and culture of the company. Answer: True Difficulty: Easy Reference: pp. 17–18 8. Developing a new product, fulfilling an order, or hiring a new employee are examples of business processes. Answer: True Difficulty: Easy Reference: p. 7 1 9. Business...
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...Chapter 4 Managing Marketing Information GENERAL CONTENT: Multiple-Choice Questions 1. Despite the data glut that marketing managers receive, they frequently complain that they lack _____. a. enough information of the right kind b. quality information c. timely information d. accurate and reliable information e. valid information (Answer: a; p. 97; Easy) 2. An MIS consists of people, equipment, and procedures to gather, sort, _____, evaluate, and distribute information to marketing decision makers. a. test b. test market c. analyze d. critique e. assess (Answer: c; p. 97; Easy) 3. Your firm has just developed its first successful MIS. It interacts with information users to assess information needs, develop needed information, _____ the marketing information, and help managers use it in their decision making. a. distribute b. collect c. retrieve d. store e. validate (Answer: a; p. 97; Challenging) 4. The marketing information system is not limited to use by the company it serves. It may also provide information to _____. a. the government b. external partners c. various publics d. competitors e. none of the above (Answer: b; p. 97; Moderate) 5. Marketers must weigh carefully the costs of additional information against the _____ resulting from it. a. uses b. benefits c. knowledge d. rewards e. cost (Answer: b; p. 98; Easy) 6. Four common sources of internal data include the accounting department, operations, the sales force...
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... | Operational-level systems are information systems that support the: a. long-range planning activities of senior management. b. decision-making and administrative activities of middle managers. c. day-to-day processes of production and shipping only. d. elementary activities and transactions of the organization. Answer: d Difficulty: Easy Reference: p. 40 | 2. | The principal purpose of __________________ is to answer routine questions and to track the flow of transactions through the organization. a. strategic-level systems. b. operational-level systems. c. management-level systems. d. knowledge management systems. Answer: b Difficulty: Easy Reference: p. 40 | 3. | Management-level systems are information systems that support the: a. long-range planning activities of senior management. b. knowledge and data workers in an organization. c. decision-making and administrative activities of middle managers. d. day-to-day processes of production. Answer: c Difficulty: Easy Reference: p. 40 | 4. | A relocation control system that reports on the total moving, house-hunting, and home financing costs for employees in all company divisions is an example of a(n): a. knowledge management system. b. operational-level systems. c. strategic-level system. d. management-level...
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...operations of the business and therefore needs | | |transaction-level information. | | | | | |Answer: True Difficulty: Easy Reference: p. 52 | | |Deciding whether to introduce a new product line is the responsibility of an operational manager. | | | | | |Answer: False Difficulty: Easy Reference: p. 57 | | |Operational-level manufacturing systems deal with the firm’s long-term manufacturing goals, such as where to locate a new | | |plant. | | | | | |Answer: False Difficulty: Medium Reference: p. 46 | | ...
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... Managing Marketing Information GENERAL CONTENT: Multiple-Choice Questions 1. Computers now generate mounds of data. However, given all this data, marketing managers still complain that they lack ________. a. enough information of the right kind b. quality information c. timely information d. accurate and reliable information e. valid information (Answer: a; p. 96; Easy; LO1) 2. An MIS consists of people, equipment, and procedures to ________, sort, analyze, evaluate, and distribute information to marketing decision makers. a. test b. test market c. gather d. critique e. assess (Answer: c; p. 97; Easy; LO2) {AACSB: Technology} 3. Your firm has just developed its first successful MIS. It interacts with information users to ________ information needs, develop needed information, distribute the marketing information, and help managers use it in their decision making. a. assess b. collect c. retrieve d. store e. validate (Answer: a; p. 97; Challenging; LO2) {AACSB: Technology} 4. The marketing information system is not limited to use by the company it serves. It may also provide information to ________. a. the government b. external partners c. various publics d. competitors e. none of the above (Answer: b; p. 97; Moderate; LO2) 5. Marketers must weigh carefully the benefits resulting from additional information against the ________ of the additional information. a. uses b. costs c. knowledge d. rewards...
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...Chapter 1 Business Information Systems in Your Career Multiple Choice Questions 1. One of the recent critical challenges facing Major League Baseball was: a. b. c. d. poor coordination between local and national sales channels. poorly managed sales channels. outdated information systems. decreasing ticket sales. Difficulty: Medium Reference: p. 3 Answer: d 2. The six important business objectives of information technology are new products, services, and business models; customer and supplier intimacy; survival; competitive advantage, operational excellence, and: a. b. c. d. improved flexibility. improved decision making. improved business practices. improved efficiency. Difficulty: Easy Reference: p. 6 Answer: b 3. Dell Computer's use of information systems to improve efficiency and implement "mass customization" techniques to maintain consistent profitability and an industry lead illustrates which business objective? a. b. c. d. Improved flexibility Improved business practices Competitive advantage Survival Difficulty: Hard Reference: p. 8 Answer: c 4. The use of information systems because of necessity is: a. b. c. d. survival improved business practices competitive advantage improved flexibility Difficulty: Medium Reference: p. 9 Answer: a 5. (Analysis) Which of the following choices may lead to competitive advantage (1) new products, services, and business models; (2) charging less for superior products; (3) responding to customers in real-time? a. b. c. d. 1 only 1 and 2...
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...Difficulty: Easy Reference: p. 234 | | |Excellent hardware and software will result in inefficient information systems if file management is poor. | | | | | |Answer: True Difficulty: Easy Reference: p. 234 | | |A record describes an entity. | | | | | |Answer: True Difficulty: Easy Reference: p. 235 | | |In traditional file processing, each functional area, by developing its own specialized applications, contributes to data | | |redundancy and wastes resources. | | | | | |Answer: True Difficulty: Medium Reference: p. 236...
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...Case Study for Information Management 資訊管理個案 E-commerce: Digital Markets, Digital Goods 1. Facebook, 2. Amazon vs. Walmart (Chap. 10) 1011CSIM4B10 TLMXB4B Thu 8, 9, 10 (15:10-18:00) B508 Min-Yuh Day 戴敏育 Assistant Professor 專任助理教授 Dept. of Information Management, Tamkang University 淡江大學 資訊管理學系 http://mail. tku.edu.tw/myday/ 2012-11-29 1 課程大綱 (Syllabus) 週次 日期 內容（Subject/Topics） 1 101/09/13 Introduction to Case Study for Information Management 2 101/09/20 Information Systems in Global Business: 1. UPS, 2. The National Bank of Kuwait (Chap. 1) 3 101/09/27 Global E-Business and Collaboration: NTUC Income (Chap. 2) 4 101/10/04 Information Systems, Organization, and Strategy: Soundbuzz (Chap. 3) 5 101/10/11 IT Infrastructure and Emerging Technologies: Salesforce.com (Chap. 5) 6 101/10/18 Foundations of Business Intelligence: Lego (Chap. 6) 2 課程大綱 (Syllabus) 週次 日期 內容（Subject/Topics） 7 101/10/25 Telecommunications, the Internet, and Wireless Technology: Google, Apple, and Microsoft (Chap. 7) 8 101/11/01 Securing Information System: 1. Facebook, 2. European Network and Information Security Agency (ENISA) (Chap. 8) 9 101/11/08 Midterm Report (期中報告) 10 101/11/15 期中考試週 11 101/11/22 Enterprise Application: Border States Industries Inc. (BSE) (Chap. 9) 12 101/11/29 E-commerce: 1. Facebook, 2. Amazon vs. Walmart (Chap. 10) 3 課程大綱 (Syllabus) 週次 日期 內容（Subject/Topics） 13 101/12/06 Knowledge Management: Tata Consulting Services (Chap. 11) 14 101/12/13 Enhancing Decision Making: CompStat...
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...NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION: A company hires management trainees for entry level sales positions. Past experience indicates that only 10% will still be employed at the end of 9 months. Assume the company recently hired 6 trainees. 1) What is the probability that three of the trainees will still be employed at the end of 9 months? A) 0.0415 B) 0.0446 C) 0.0146 D) 0.0012 2) What is the probability that at least two of the trainees will still be employed at the end of 9 months? A) 0.9841 B) 0.0159 C) 0.1143 D) 0.0984 THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION: A basketball player makes 80 percent of his free throws during the regular season. Consider his next 8 free throws. 3) What is the probability that he will make exactly 6 free throws? A) 0.1468 B) 0.3355 C) 0.2936 4) What the probability that he will make at least 6 free throws? A) 0.2936 B) 0.3355 C) 0.7969 D) 0.1678 D) 0.1468 THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION: A cereal manufacturer produces a cereal that claims to contain 16 ounces in each box. A sample of boxes results in the following table. 14 15 16 17 Weight in Ounces Probability 0.10 0.30 0.40 0.20 5) What is the mean weight of the sample of cereal boxes? A) 16.0 B) 15.7 C) 15.5 D) 16.5 D) 1.25 6) What is the standard deviation of the weight of cereal in the boxes? A) 1.19 B) 0.90 C) 0.81 THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION: In an office of 18 people, there are 7 men...
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...Abstract: I consider an upstream supplier that supplies an input to an independent downstream firm and in addition sells the final product to consumers. I find that the upstream supplier cannot implement the monopoly outcome without imposing maximum resale price maintenance (RPM). RPM increases social welfare if consumers’ valuation for the final product of the downstream firm is high, and decreases social welfare otherwise. When the downstream firm is privately informed about the demand it faces, entry into the downstream market serves as a countervailing incentive that allows the upstream supplier to reduce the information rents. Consequently, asymmetric information induces the upstream supplier to enter the downstream market even if entry is not profitable under full information. Keywords: dual distribution, two-part tariff, resale price maintenance, information rents, countervailing incentive JEL Classification Numbers: L41, L42, D82 * I thank Koresh Galil, Asaf Ravkai, Yossi Spiegel, Manuel Trajtenberg, Marisa Trajterman and seminar percipients at Tel Aviv University for helpful comments. * Tel Aviv University, Ramat Aviv, Tel Aviv, 69978, Israel. Email: . 2 1. Introduction Upstream suppliers often adopt a dual distribution system whereby they not only sell their products to retailers but also enter the downstream market and sell their products directly to final consumers. This situation is common in the U.S. automobile industry (Banks, 1993), franchising (Brickley...
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...functions b. technologically transforms marketing strategies c. decreases the reach of marketing campaigns d. both A and B (d; Medium; p. 3) 2. _____ is the subset of e-business focused on transactions. a. E-commerce b. E-marketing c. Digital technology d. ESP (a; Hard; p. 3) 3. Convenient access to digital information has the ability to transform all of the following except _____. a. ecosystems b. governments c. societies d. businesses (a; Easy; p. 5) 4. The Internet consists of all of the following except _____. a. computers with data b. users who send & receive data files c. a technology infrastructure to move, create and view or listen to the content d. a central mainframe (d; Medium; pp. 3-4) 5. A network that runs internally in an organization but uses Internet standards and browsers is known as _____. a. an Intranet b. an Extranet c. an Internet d. the Web (a; Medium; p. 4) 6. Internet technology has changed traditional marketing in all of the following ways except _____. a. made place less important b. increased the importance of interdisciplinary understanding c. decreased the importance of imagination d. shifted power to consumers (c; Hard; p. 11) 7. Which of the following resources is least important to e-marketing...
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...Key Question Number Correct Answer Course Objective Tested 2.1, 2.5 2.3 2.3 1.3 2.5 Reference in Course Source Page (s) Ch 2, p. 37 Ch 2, p. 38 An Introduction to Law and Information Security Issues Ch 2, p. 38 Ch 2, p. 41 Ch 2, p. 56 1. 2. 3. 4. 5. b a b a c -2- Change Date: 12/02/2011 IS3350 Security Issues in Legal Context QUIZ 1 Quiz 2 Answer Key Question Number Correct Answer Course Objective Tested 4.1-4.2 4.2 4.2 4.3 4.4 Reference in Course Source Page (s) Ch 4, p. 94 Ch 4, p. 95 An Introduction to Law and Information Security Issues Ch 4, p. 93 Ch 6, p. 147 Ch 6, p. 161 1. 2. 3. 4. 5. c b c b b -3- Change Date: 12/02/2011 IS3350 Security Issues in Legal Context QUIZ 1 Quiz 3 Answer Key Question Number Correct Answer Course Objective Tested 5.2 5.4 5.1 6.3 6.4 Reference in Course Source Page (s) Ch 5, p. 135 Ch 7, p. 187 1. 2. 3. 4. 5. a c c b d An Introduction to Law and Information Security Issues Ch 8, p. 228 Ch 8, p. 230 Ch 9, p. 239 -4- Change Date: 12/02/2011 IS3350 Security Issues in Legal Context QUIZ 1 Quiz 4 Answer Key Reference in Course Question Number Correct Answer Course Objective Tested Source Page (s) 1. 2. 3. 4. 5. c a d b d 7.4 8.1 8.2 8.3-8.5 8.4 An Introduction to Law and Information...
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...liters of Salex. A 20% reduction in volume occurs during the boiling process. The solution is then cooled slightly before 10 kilograms of Protet are added; the addition of Protet does not affect the total liquid volume. The purchase prices of the raw materials used in the manufacture of this new chemical solution are as follows: Nyclyn P15.00 per kilogram Salex P21.00 per liter Protet P28.00 per kilogram The total standard materials cost of 20 liters of the product is: A. P1,043.20 C. P 834.56 B. P1,304.00 D. P1,234.00 . El Andre Co. uses a standard costing system in connection with the manufacture of a line of T-shirts. Each unit of finished product contains 2.25 yards of direct material. However, a 25 percent direct material spoilage calculated on input quantities occurs during the manufacturing process. The cost of the direct materials is P150 per yard. The standard direct material cost per unit of finished product is A. P 253 C. P 450 B. P 422 D. P 405 . Each finished unit of Product EM contains 60 pounds of raw material. The manufacturing process must provide for a 20% waste allowance. The raw material can be purchased for P2.50 a pound under terms of 2/10, n/30. The company takes all cash discounts. The standard direct material cost for each unit of EM is: A. P180.00...
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