Radio has changed dynamically over time because the technology has changed. Consequently, this has also changed some major characteristics of the music industry. Peculiar, how when radio or radio waves were first discovered by Rudolf Hertz in the 19th century, it was considered “of no use whatsoever.” However, without the finding of wireless communications we would not have television, cell phones, Wi-Fi, or for that matter, radio. Since radio has changed, the jobs within this field have expanded. You now have DJ’s, on-air personalities, public relations directors, sales and marketing directors, promotional managers, engineers, and producers. However, it still remains that the general manager of a station is on the highest level of the radio hierarchy. The general manager’s main goals are making and exceeding budget and getting the most out of the employees. When asked to sum up the role of the general manager into one word, Calvin McCoy, whom is the founder and general manager of Crunk for Christ Radio, an internet radio station, said accountability. “Overall accountability for everything pretty much defines this job and it is a risky position but well worth the risks if performed well.” In order to get to the position of a general manager, McCoy informed that like with any job, you should and have to start at the bottom and then work your way up. “A traditional path to this top position is through sales but it can vary from station to station. As a general manager, when I get ready to look for someone to replace me I want my candidates to have knowledge of every aspect of the station, including, but not limited to, sales, operations and programming, production, promotion and marketing, and engineering. I would look for these types of experiences because, in order to become the general manager, you would need to see the big picture and you can’t really do that