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Infosys

In: Business and Management

Submitted By rc8198
Words 14721
Pages 59
INTRODUCTION

REVIEW OF LITERATURE

This project is concerned about marketing management. It covers in details about the concepts and principles of marketing, including the marketing plan. With the aid of Infosys organization we will try through the course of this document to explore the marketing plan, its application and its effectiveness. The main reasons for selecting Infosys Corporation as a case study were following:

▪ Infosys being a multinational company has a universal presence

▪ Diverse range of products

▪ MNC with a financial strength to explore and implement all aspects of the Marketing plan including high end spending on Promotions.

In this project the following points are going to be discussed:

▪ Overview of Infosys and its product line in the UAE

▪ Target Market and Segmentation

▪ Sample List of Marketing Mix being used by the organization.

▪ Find out if the marketing mix used by organization is satisfactory.

▪ Our suggestion to the organization concerning the marketing plan.

CHAPTER 1 – INTRODUCTION

1.1 Industrial Review

The Indian Information Technology industry accounts for a 5.19% of the country's GDP and export earnings as of 2009, while providing employment to a significant number of its tertiary sector workforce. More than 2.3 million people are employed in the sector either directly or indirectly, making it one of the biggest job creators in India and a mainstay of the national economy. In 2010, annual revenues from outsourcing operations in India amounted to US$54.33 billion compared to China with $35.76 billion and Philippines with $8.85 billion. India's outsourcing industry is expected to increase to US$225 billion by 2020. The most prominent IT hub is IT capital Bangalore.

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