...15-1310 Gary Business strategy Premier Inn Table of Contents 1 Introduction and Background 1 2 Task 1: Process of Strategic Planning 1 2.1 Role of Vision and Competencies in Strategic Planning 1 2.2 Factors To Be Considered While Formulating Strategies 2 2.3 Effectiveness of Techniques Used for Strategic Planning 4 3 Task 2: Formulating New Strategy 5 3.1 Organisational Audit 5 3.2 Environmental Audit 6 3.3 Significance of Stakeholder Analysis 7 3.4 Possible Strategy Suggestions 8 4 Strategy Evaluation and Selection 8 4.1 Appropriateness of Present Strategies 8 4.2 Justification for Strategy Choice 9 5 Strategy Implementation 11 5.1 Roles and Responsibilities 11 5.2 Resource Requirements 11 5.3 Contributions of SMART Targets 12 6 References 13 7 Appendices 17 7.1 Appendix – 1: PEST Analysis 17 Index of Figures Figure 1 - Ansoff Growth Matrix for Premier Inn 3 Figure 2 - BCG Growth Share Matrix of Premier Inn 4 Figure 3 - Strengths and Weaknesses of Premier Inn 5 Figure 4 - Stakeholder Analysis of Premier Inn 7 Figure 5 - SAFe Analysis for Premier Inn 10 Introduction and Background This paper examines various factors related to strategic planning, such as the process of strategic planning, approaches and theoretical models linked with strategic planning, and the implementation of strategic plans by taking Premier Inn as the case study organisation. This paper shed light into how strategic planning models...
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...basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms and air conditioning or climate control. Additional common features found in hotel rooms are a telephone, an alarm clock, a television, a safe, a mini-bar with snack foods and drinks, and facilities for making tea and coffee. Luxury features include bathrobes and slippers, a pillow menu, twin-sink vanities, and Jacuzzi bathtubs. Larger hotels may provide additional guest facilities such as a swimming pool, fitness center, business center, childcare, conference facilities and social function services Hotel rooms are usually numbered (or named in some smaller hotels and B&Bs) to allow guests to identify their room. Some hotels offer meals as part of a room and board arrangement. In the United Kingdom, a hotel is required by law to serve food and drinks to all guests within certain stated hours. In Japan, capsule hotels provide a minimized amount of room space and shared facilities. Caterers and their staff are part of the foodservice industry. Catering services provided vary depending on the event and can include: cooking and delivering food to an outside location; cooking, delivering and serving food; and full-service (preparing food, providing service staff, decoration of event location, prep and clean-up). In some cases of full-service catering, the caterer is called an "Event...
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...Concept of Internship Training Report Measuring Service Facility and Customer Satisfaction of City Inn Ltd, Khulna, Bangladesh. Supervised by: Md. Moududur Rahaman Lecturer in Management Department of Business Administration Submitted by: Syed Rezwon Rabby Shajib ID: RMBA 02130362300 1. Accommodation Facility High-speed Wi-Fi Internet Central air-conditioning Soundproof rooms 40" flat screen TV with international entertainment and news International in-room direct dial phones with message facility Eco-friendly bath amenities 24-hour hot & cold water Tea/coffee maker 1 Ltr bottled water Per day Separate shower cubicle Bathtub in Club & Suite rooms 24-hour housekeeping Digital in-room safe Full-length wardrobe with bathrobe Business desk with international power sockets Power supply 220 volts Energy saving sockets Indoor & outdoor parking Hair dryer Iron & Ironing board Complimentary newspaper every morning Available on Charge Minibar 2. Restaurant Facility Brasserie Luncheon The stylish Brasserie serves a variety of freshly prepared dishes at competitive prices. Monday to Friday - 12:15 - 13:15 (last sitting) Dinner Served in a formal style, with occasional theme nights. Wednesday & Thursday evenings. Service from 18:30 Reception Our delightful and tastefully decorated Reception. 12:00 for Luncheon & 18:00 for...
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...established Contributory Negligence when exercising his duties poorly. Therefore there are no grounds to make good use of the Comparative Liability Clause. Furthermore, the innkeeper is liable, because its managers also failed to hire a reliable, professional, and responsible engineer. Moreover, everything points that he was not very well trained to check the functionality of the fire extinguishers. We know this fact, because the fire department determined that the fire extinguisher was not properly checked. Perhaps, in the future the supervising manager of the engineer close evaluate that the engineer is performing his duties responsibly. Otherwise they will be liable according to the Superior Respondent Clause, as they are liable in this case. Furthermore, the innkeeper should be more selective, check the professional background and references of an engineer; to be able to hire the best for this task. Mr., Avers was not performing according to the scope of his employment. Finally, both guests should receive compensation from the hotel’s insurance. Question 3: While there is a possibility that the bellman’s car was defective, there is not enough information in the scenario to clearly define that the Strict Product Liability applies to this incident. If the information is available the Strict Product Liability will fall on the cart manufacturer. Otherwise, the innkeeper is liable. It is liable considering that the cart is their property and they provided it to the guest, who...
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...Goal” “To become the lodging brand of choice for business and leisure travelers in the upscale and high-upscale segments of the market?” pg. 1 Who Is Wyndam’s Competition? Six Continents Holiday Inn (especially Crowne Plaza) Hilton Hotels Marriott Starwood Hotels Sheraton Westin Four Points In summary, Wyndham is much small (in terms of numbers of hotels and numbers of rooms) than their competition in this market segment. They have a problem overcoming this disadvantage. What is the Basis of Competition in the Hotel Industry? Start to generate general list and then focus on Wyndham’s segment (what is this and how might it differ from other segments?) See pg. 7 Wyndham targeted the upscale and luxury traveler—frequent business traveler 12-14 trips per year (pg 13) See Exhibit 6 (pg. 27 & pg 26)) Critical Factors for this market segment Clean rooms Service Safe Location Previous experience Value for price Reputation of chain Room price lower How does Wyndham intend to compete? What are Wyndham’s major problems? Low brand recognition among business and leisure travelers (pg 7) Wyndham’s name did not appear in the list of the top 20 most recognizable brands to business travelers. Issue of hotel rooms as a commodity Offer a similar product making their value propositions indistinguishable and leading to within-segment competition increasingly based on PRICE To be successful a firm must develop...
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...Factors and Customers Satisfaction of Budget Hotel Customers in China Yang Yu http://eprints.utcc.ac.th/id/eprint/1337 © University of the Thai Chamber of Commerce EPrints UTCC http://eprints.utcc.ac.th/ FACTORS AND CUSTOMER SATISFACTION OF BUDGET HOTEL CUSTOMERS IN CHINA MS. YANG YU A Thesis Submitted in Partial Fulfillment of the Requirements For the Degree of Master of Business Administration Department of International Business International College University of the Thai Chamber of Commerce 2012 Thesis title Name Degree Major title Thesis adviser Graduate Year Factors and Customers Satisfaction of Budget Hotel Customers in China Yang Yu Master of Business Administration International Business Assistant Professor Dr. Arisara Seyanont 2012 ABSTRACT The purpose of this research was to study the customer perception toward marketing mix (7P’s), customer satisfaction and customer loyalty of budget hotel in China. The researcher distributed 450 questionnaires during the month of September to October to the customers who stayed at budget hotel in China. There were 400 questionnaires completed and usable. Collected data from questionnaires processed by computer program in terms of frequency, mean, standard deviation and regression. Results showed that customer perception toward product/service and promotion had a positive impact on custom satisfaction, and customer satisfaction had a positive impact ...
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...I was able to review and research her case to find the best job for her. With her degree in hospitality/management, her overall preference in a job is a management role she can be creative in. She has three choices in jobs, working at Red Frog food & beverages Chicago, Illinois for the position as a food and beverage coordinator. Hilton Garden Inn in Fargo, North Dakota as an event sales manager and Cobleskill University in Cobleskill, New York as a residence hall director. Overall as I researched I took into account benefits, location, cost of living, salary and job...
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...Supreme Court The Supreme Court sits as a UK court when taking on civil case as it listens to 70 cases a year, mostly civil, which include some cases from Northern Ireland and Scotland. The majority of the civil cases are linked with tax law. On rare occasions a case can leap-frog from high court to Supreme Court but if not then the majority of the appeals come from the court of appeal or Scottish Court of Session. Leave to appeal to the Supreme Court must be granted by the lower court; this is usually court of appeal or by two justices. Only cases that raise a point of law of general public will be heard here. The Supreme Court will also hear criminal cases as well as civil. Court Of Appeal Civil Division The civil division of the court of appeal mainly hears appeals that came from the high court but on occasion it will hear cases from multi-track actions that have come from county court. The court will occasionally get appeals about the amount of damages awarded e.g. libel cases. Most appeals will concern a question in law. Leave to appeal must be agreed to by the lower court or by the Court of Appeal itself. The court of appeal can uphold or reverse the lower court’s decision. Criminal Division This division is presided over by Lord...
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...acknowledged and appropriately referenced the source of your quotation in the body of the text? 3. Have you placed all direct quotations in inverted commas? 4. Have you listed and correctly cited all your sources in your bibliography? Declaration by the candidate named above 1. I confirm that this is my own work (or, in the case of a group assignment, the work of my group) and that, although I may have consulted others in the course of assembling material for the work, the finished article has been completed without help or participation of any other person (other than, in group assignments, other members of the same group). 2. The work contains no material drawn from unattributed sources. Student Signature ______Raymond Kwok_______________ Date Signed ______ 5-3-2016____________ Introduction I’m currently working in Holiday Inn Golden Mile Hong Kong as a Captain in an Italian restaurant for around two years, so I would choose this organisation to evaluate in this essay. Holiday Inn is belongs to IHG Group. The IHG Group is a huge organization so I would not evaluate the whole IHG group in here...
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...i. Discuss the legal and statutory requirements that apply to rooms division operations. Hotels have become vulnerable to ensure safety on account of high profile guests that include foreign tourists. While hotels being public places recognise the importance of vigilance and security. Hotels have to inspire tourist confidence to choose Mauritius hotels as their destination. Guest expect their hotel accommodations to be safe and secure, therefore hotels must adhere to a long list of rules and regulations. They must have safe and secure door locks, fire-prevention measures, exit strategies and plans, pool safety, first aid, security guards and security cameras. 1. The occupational Safety and Health Act The mission of OSHA is to help employers and employees to reduce the number of job injuries, illnesses and death on the work place. OSHA regulations standards require the hotel industry to maintain conditions to adopt practices and to protect workers on the job. It ensures that employees should be familiar with and comply with standards applicable to their establishments. Moreover, OSHA ensures that employees have and use personal protective equipment when required for safety and health. OSHA promotes workplace safety and health by: * Implementing new safety and health management systems. * Inspects Hotels worksite. Hotels failing to adopt OSHA regulations may be cited or fined. * Establish rights and responsibilities of employees and employers. * Supporting...
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...There are various ranges of hotel star ratings, from 1 star hotel to luxurious 5 star hotel. Hotel Star Ratings | | | | | | | | | Example of hotel star ratings For this report, as a Rooms Division Manager who previously worked in Rizqun International Hotel, a 5 star hotel in Brunei Darussalam, I am now working in The Brunei Hotel, a 3 star hotel and are required to restructure and analyse the differences of the housekeeping department and front office department between a 5 star hotel and a 3 star hotel. Housekeeping Department A housekeeping department in a 5 star hotel has more responsibilities than a 3 star hotel, because a 5 star hotel’s housekeeping department require a lot of staff as there are more rooms to be cleaned. In Rizqun International Hotel, there are more than a thousand rooms that need to be cleaned. In Brunei Hotel, there are only 65 rooms in total, and this does not require them to hire a lot of staff. (www.rizquninternational.com, 2014) (thebruneihotel.com, 2014) As for cleaning the lobby area, in Rizqun International Hotel, it has a huge lobby area and it requires a thorough cleaning, whereas in Brunei Hotel, it only has a small area that needs to be cleaned. For their facilities, the 5 star hotel have 10 meeting rooms that needs to be taken care. A lot of cleaning and...
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...impinged on. There are some good regulations and laws in place to keep citizens safe, however, the U.S. should not be banning anymore gun types! Let us explore. Our freedoms are detailed in the constitution of amendments. The second amendment states, “the people have the right to keep and bear arms and these rights should not be infringed on” (Cornell University Law School, 2015). The law does allow room for some regulation, hence the U.S has banned machine guns or fully automatic weapons from civilians. Further regulation as in banning rifles and handguns would be a breaking our constitutional rights. The law school at Cornell University states, “The second amendment has most recently been interpreted to grant the right of gun ownership to individuals for purposes that include self-defense” (Cornell University Law School, 2015). The Supreme Court has also ruled in this favor. In a case in 2008 (D.C vs Heller) and in 2010 (McDonald vs Chicago) the Supreme Court firmly established the 2nd amendment is an individual right (Smith, 2014). The legal carry of guns has reduced crime and in some states has reduced the murder rate drastically. Most of us would agree that criminals will still find a way to get their hands on a gun or weapon. If we ban more guns that would mean that only the criminals would have guns, and placing more restrictions on gun ownership, law abiding citizens will feel less safe and more vulnerable. When this happens most honest hard working civilians that...
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...she would! My heart went into my boots, I can tell you.” “Same here,” said Diana, stacking the books neatly on a shelf in the caravan. “Have we got our bird-book - we’ll see plenty of birds on our travels, and that’s my holiday task - writing an essay on ‘Birds I have seen’.” “Well, don’t forget to take the field-glasses then,” said Roger. “They’re hanging in the hall. I say - what did you think about Mummy asking Miss Pepper to come with us, now that Daddy can’t manage?” Miss Pepper was a very old friend of their mother’s. The children were fond of her - but Roger felt rather doubtful about having her on a caravan holiday with them. “You see - she’s all right in a house,” he said to Diana. “But in a small caravan, with hardly any room - won’t she get fussed? We shall be so much on top of one another.” “Oh well - Mummy must have someone to take turns at driving the car that pulls the caravan,” said Diana. “And she’ll be company for Mummy, too. She’s quite good fun - if only she won’t keep making us be tidy, and wash our hands and knees a dozen times a day,...
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...solid hospitality approach to the bed and breakfast industry and carve out a specialty niche in the marketplace. The charm of The Royal Bed & Breakfast will come from its unique perspective in selling romance and escapism to a popular demographic pool of urban professionals in the St. Martin’s area. The specifics of this plan are illustrated below. Building Description The structure selected for The Royal Bed & Breakfast is both prominent and visually striking. The building chosen for the project is a large, three levels A-frame style structure that is fully coded and architecturally sound. This building was used one time as an antique store in the area and already comes fully equipped with plenty of St. Martin’s charm. Each room selected is open, with no divisions made at the present time. The interior is currently done completely...
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...The story starts as Mr. Shelby and Haley, a slave trader, exchange offers. Mr. Shelby is in debt, the reason why he I negotiating with Haley to settle it. Mr. Shelby offers Haley to take Tom, a religious and trustworthy man, but Haley insists that Tom is not enough to cover the debt. After a while, a little boy named Jim Crow/Harry enters the room and Haley is impressed because he saw that the young boy is not only talented, but also has a potential to make more money. However, Mr. Shelby asserts that he cannot trade Harry because the boy’s mother, Eliza, would freak out and Mr. Shelby’s wife would not approve of it as well. Eliza overhears a part of the conservation between the two gentlemen and is certain that her son might be the subject of the negotiation of the two. Eliza approaches Mr. Shelby’s wife and tells her about the matter but Mrs. Shelby assures her that her husband would not do such thing because he never means to sell any of his servants if they are good to him. Eliza was raised by Mrs. Shelby who treated her not as a servant but as a child. Eliza got married to George Harris, a worker in a bagging factory who was so intelligent that he invented a machine to make work easier. George Harris seemed more like a gentleman than a slave. Because of this, George was taken away from his work not only because George was too smart and upright, but also because it was claimed that the machine he invented for cleaning hemp was only done so as to save work and labor. Eliza...
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