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Innocent Drink

In: Business and Management

Submitted By samsam83
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Entrepreneurship and the entrepreneur

What makes a person start their own business?

Similarities and difference of an entrepreneur and own manager

Analysis of the entrepreneur


The company I choose to focus on for this assignment is innocent drink. Innocent drink is a smoothies company set up by three friends. In this assignment I shall focus on one of the founders which is Richard Reed. I will look into what inspired him to start his business, his upbringing, education, and his influences. I will link my findings to the 5 big personality traits and connect this to Richard Reed
Innocent Drinks is a company that makes smoothies, juice and veg pots, sold in supermarkets, coffee shops and various other outlets. Its purpose is to make natural, delicious food and drink that helps people live well and die old (REFERENCE)
Innocent was set up by a Richard, john and Adam, a group of friends that met each other in Cambridge University. It all started in 1999 where they were selling fresh juices at a music festival at their stall. A sign above the stall reads “Should we give up our jobs to make these smoothies?” and people are asked to throw their empties into bins marked ‘Yes’ or ‘No’. At the end of the day the YES vote won and they quit their jobs (REFERENCE)

Richard was brought up in Yorkshire by both his parents, his mother kept two jobs and his dad worked long hours so they can put him through private school. Seeing his parent work hard inspired Richard to do the same thing and got his first job at the age of sixteen, where he worked at a dog biscuit factory picking up biscuit that fell and he asked his boss whether he can have a broom to pick up the biscuit and he got told that he is the broom. Richard left his job immediately and started his own local business mowing...

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