Premium Essay

Innovation and Entrepreneurship

In: Business and Management

Submitted By he0919vivian
Words 2720
Pages 11
04.FEBRUARY.2015

Case Study Of Google, Inc.
Innovation and Entrepreneurship

By Wei, He (Vivian.H)

Table of Contents
What are the major problems facing Google in 2009 ........................................................... 3 Losing employees .................................................................................................................. 3 Stock prices going down ...................................................................................................... 3 Maintain company corporate culture in entrepreneurship and innovation ................... 3 Product not making money ................................................................................................. 4 Decrease in advertising revenue.......................................................................................... 4 What are the implications, opportunities and threats presented to Google ....................... 4 Strategies ............................................................................................................................... 4 Opportunity .......................................................................................................................... 5 Threats................................................................................................................................... 5 Explain what was the primary strategic inflection point for Google .................................. 6 Calculate the key profitability, and asset management ratios for Google over 5 years and comment on their advantage / disadvantage vs. Yahoo ........................................................ 7 Comment on the financial health of Google........................................................................... 9 Discuss Google key to success

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