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Innovation and Technology

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Classic Airlines Scenario

Melinda Wyly

University of Phoenix

Abstract
What we know Classic Airlines, commands a fleet of more than 375 jets that serve 240 cities with over 2,300 daily flights. In the 25 years since its inception, Classic has grown to an organization of 32,000 employees, and last year, it earned $10 million on $8.7 billion in sales (Scenario Classic Airlines, UOP, 2010). Classic Airlines has been decreasing in sales and revenue over the last year it is not a stranger to a bad economic year as everyone else faces.
Marketing Concepts
In today’s market marketing concepts are very important for all companies not only Classic Airlines to come up with the best pitch or eye catching concept to the consumer but also to make sure that it appeals to the customer in the best economic way. Consumers in today’s economy want the most for their dollar and they also want there dollar to go the farthest that it can. So for Classic Airlines to make sure that they are obtaining the best for the consumer it will take some creative thinking and some superior marketing concepts.
Marketing Research and Demands
Classic Airlines needs to do their homework. They need to make sure that they have up- to- date statistics and analysis reports. The research team has to be on there game and needs to find out how they can make Classic Airlines marketing team get ahead of the competitor.
In addition to monitoring a changing marketing environment, marketers also need to develop specific knowledge about their particular markets. Good marketers want information to help them interpret past performance as well as plan future activities. Marketers need timely, accurate, and actionable information on consumers, competition, and their brands. They need to make the best possible tactical decisions in the short run and strategic decisions in the long run. Discovering a

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