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Innovation at Timberland: Thinking Outside the Shoe Box Case Analysis

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INNOVATION AT [pic]:
Thinking Outside the Shoe Box
CASE ANALYSIS

I. Problem What uniting mechanism can Timberland Company administer to achieve the fullest potential of appropriate product design and process given the existing disparity between the In-line teams and Invention Factory?

II. Objectives a. To ensure that the manufactured product is to be positively responded by the consumers. b. To provide sufficient focus to ensure the best use of resources without restricting innovation. c. To guarantee that there is always the presence of balance with regards to fashion and functionality in all Timberland products. d. To resolve the lack of wholesale and interest of Invention Factory ideas as they are integrated to the mainstream of Timberland. e. To improve the relationship between Invention Factory and In-line teams.

III. Areas of Consideration REMOTE ENVIRONMENT Demographic – Timberland’s present organization of In-line teams that are responsible for a consumer segment: (1) Boot/Urban Team, (2) Men’s Casual Team, (3) Women’s Casual Team, (4) Outdoor Performance Team, (5) Kid’s Team, (6) Pro Team, and (7) Apparel answers to the different demographics and needs of a variety of Timberland consumers. Additional consumer focused teams for new segments have been established to cater to the growing trends in modern society (i.e. New Kid’s Line, Mountain Athletic Line, PRO Industrial Line).

Environment – Timberland had added environmental issues to the company’s social responsibility agenda by constant assessments of raw material sources and a subsequent evaluation of its impact on the environment.

Political – Timberland, through the initiative of the iF team, was able to develop boots that are relevant to firefighters, SWAT team and policemen, The US

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