...Innovation, Creativity and Design Goals and objectives are important to a successful strategy of any business. Innovation, creativity, and design are tools that enable us to build an idea or product able to generate income for an organization. Understanding which attribute is most important is difficult without first defining each one to realize how they interact with one another. Definitions “Creativity is the act of generating an idea and is done by an individual, not a team,” (Von Stamm, 2008). In addition to this understanding, Von Stamm further states, “Creativity alone, to come up with ideas, is not enough. In order to reap the benefits, one needs to do something with it” (p. 3). Innovation is left described as creativity plus the successful execution in the marketplace of the idea. Govindarajan (2010) takes that definition even further by stating, “Innovation is creativity multiplied by execution. Multiplication is used rather than sum because, if either creativity or execution has a score of zero, then the capacity for innovation is zero” (para. 2). When defining innovation, one could use Von Stamm’s description or Govidarajan’s account; either way creativity clearly comes first. It is becoming clear, however, that creativity is useless without the innovation to bring the idea to life. The third attribute is design, which simply put, is the process used to execute the original idea. This basic level of understanding of the three attributes is important to the success...
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...Creativity, Design, and Innovation Emmanuel Prude OI/ 361 August 19th, 2013 University of Phoenix JOHN SOLTYS Creativity Creativity is essential to the process of design and innovation. Any idea thought of is just one of many until creativity is applied, making that idea unique. Creativity is associated with critical thinking, brainstorming, and even the cognitive process which involves recognition, reason, and understanding. Creativity can happen in a number of ways; rather it is taught, encouraged, or an act of random causality. Innovation Innovation is mainly defined as the act of creative thinking. Innovation is developing an idea, taking it from the mind and turning it into a physical form of a process, system, product, or service. Innovation is a new found way to solve a problem. In an organization, innovation can be used in many ways. Rather its upgrade a systematic way of processing or coming up with a new product to sell, innovation has been used to bring it all together. When thinking of innovation, there are two components to consider, one being creativity (as previously explained), and the other is implementation. Implementation is mainly turning ideas into process. Coming up with an idea, developing that idea, and then commercializing that idea are all processes that falls under implementation. Design Design is the process of which creativity is transformed through innovation into its physical form. Design deals with everyday things and makes them...
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...Innovation, Design, and Creativity Eric Johnson OI/361 February 13, 2013 Prof. Godwin Quashigah Innovation, design, and creativity are interdependent terms that conceptualize the meaning of implementation and the formation of unique thought. Defining innovation, design, and creativity helps to better understand the impact they have upon business development. An organization can substantially benefit by hiring individuals who can be innovative, creative, and design-oriented because these qualities collectively generate a competitive edge. Highlighting the business implications of innovation, design, and creativity and comparing and contrasting these terms allows a better understanding to factors that contribute to a successful business. Innovation is the formation, development, and implementation of a novel product, process, or service in which the goal exceeds current standards and improves effectiveness and efficiency giving way to a competitive advantage (Innovation, 2010a). In addition, innovation embraces the introduction of something new in spite of qualifiers concerning how groundbreaking or earth shattering such needs to be, only that the new idea or process is better than it was before. Design is the process of creatively transforming a thought process into a tangible, successful manner of operating a product or service. Creativity is a frame of mind that pushes...
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...Innovation, design, and Creativity Gonzalo Martinez OI/361 February 24,2014 Alfredo Rodriguez Innovation, design, and Creativity Either through television, internet, new papers or magazine, media is on a constant campaign with new and improved ways of accomplishing a task, whether it be making toast or losing weight, words like Innovation, Design, and Creativity, are constantly placed in front of consumers in the attempt of sell an idea or product. This paper will make an attempt to present an argument that the three, although many times used interchangeably, and usually need to be used concurrently, are not the same. Innovation at it defined by Webster online Dictionary “a new idea, devise or method; the act or processing a new idea devise or method” Merriam-Webster Dictionary. (June 2011). Google has taken the act of looking for information and complete let transformed it. Back in the day of the encyclopedia, if a salesman skipped a home for a sale, information was only readily available at the public libraries; making Google, very innovative when it comes information gathering. Google changed the way search happens. Type in any topic on the Google search bar and even if it is spelled wrong, it gets corrected and the right search happens. Creativity on the other hand although a large part of the innovation process, creativity is also a process on its own. Different from innovation, creativity “ In her Article ‘Making sense of Creativity’ Jane Henry (1991) summarizes...
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...Innovation, Creativity, and Design Jerry Vaval Prof. Dr. Milena Loubeau Week 1 Being an employee of a very large and historical organization practicing innovation is something I focus on to make a difference in my organization. This paper will briefly define, compare, and contrast innovation, creativity, and design. On the "Merriam-Webster" (2014) website one of the definitions for innovation is “the act or process of introducing new ideas, devices, or methods”. Webster defines design as “to plan and make something for specific use or purpose”. Creativity is defined as “the ability to create” according to Webster. Often time’s innovation and creativity are used in similar reference to each other because they both introduce change to a particular situation. The introduction of change makes innovation and creativity similar but they are essentially different, innovation leads to new ideas usually to solve an ongoing problem and or improve a situation or organization. Creativity is different from innovation because it takes that initial idea and finds a way to implement the new idea to make it successful. Design brings innovation and creativity together and serves many purposes in the innovation process. Design is an important strategic tool which can be used to bring different people with different mindsets to a common ground. Stamm stated “Design is the conscious decision-making process by which information (an idea) is transformed into an outcome, be it tangible (product)...
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...There are many terms used in the business world today. Innovation, creativity, and design conditions that can be seen in companies that are successful and flourishing (Stamm, 2008). These terms are similar in various ways but yet different. Innovation, creativity, and design have multiple meaning depending on how they are used and the form they are used. Understanding the meaning of innovation, creativity, and design is necessary in order to compare and contrast them. Definitions Creativity is an ability that one has to view a task from different viewpoints that may be out of the norm or considered out of the box (businessdictionary.com, 2015). Innovation can be described as a process of taking a thought or idea and translating it into something that has a value in which a customer will pay a price to obtain (businessdictionary.com, 2015). Design is the rendering of a concept or idea into a drawing or model on which the particular item of the thought and translation are based (businessdictionary.com, 2015). Similarities When looking at each of these terms innovation, creativity, and design together they lead to success. Each of these terms builds upon one another. First one comes up with creativity then that creativity is woven into an innovation, and finally it's made into a design. There are similarities between creativity and design in the form of using creativity to come up with an idea and then use creativity to create a plan to bring the idea to life. People...
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...organization with profitability and achieving long-term success. Innovation, creativity, and design are three processes used by organizations to maintain a competitive advantage. Innovation, creativity, and design are vital components to maintaining a competitive advantage because all are part of creating new ideas or improving on existing products or services. The concept of innovation can have several meanings dependent upon the individual or group defining the processes. Innovation consists of two components, creativity and implementation. An innovator uses a creative process to construct an idea, and then the implementation process is used to bring the idea to life. Implementation refers to putting something in place and is composed of three components; idea, selection, and development. Creativity is also a part of the implementation process, devising the idea to be implemented is part of the creative process. The implementation process should be well organized, and a plan from beginning to end should be clearly laid out. Design is thought of in numerous ways; many well-known dictionaries contain multiple definitions of design. Stam defines design “as the conscious decision-making process by which information, as an idea, is transformed into an outcome, be it tangible or intangible (Stam, 2003).” Design is important to organizations when deciding what new products will be developed. Creativity is “the act of coming up with an idea, is an inherently individual...
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...to becoming a more innovative organization. We will then analyze how innovation, design, and creativity support Sony’s goal and objectives. Lastly, we will identify the internal and external drivers of innovation for Sony Corp.We are a consultant company known as ‘Team A’. Our company has been contracted by the Sony Corporation to research and present a proposal that will assist their organization in becoming more innovative. Our first task is to learn who Sony Corp. is and what is this organization’s mission and values. By understanding Sony Corp’s mission and values our team can get them on the road to becoming a more innovative organization. We will then analyze how innovation, design, and creativity support Sony’s goal and objectives. Lastly, we will identify the internal and external drivers of innovation for Sony Corp.We are a consultant company known as ‘Team A’. Our company has been contracted by the Sony Corporation to research and present a proposal that will assist their organization in becoming more innovative. Our first task is to learn who Sony Corp. is and what is this organization’s mission and values. By understanding Sony Corp’s mission and values our team can get them on the road to becoming a more innovative organization. We will then analyze how innovation, design, and creativity support Sony’s goal and objectives. Lastly, we will identify the internal and external drivers of innovation for Sony Corp.We are a consultant company known as ‘Team A’. Our company...
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...the topics of innovation, design and creativity. The importance of these three topics in meeting organizational objectives is innovation creates new technology and ideas. Design is important to meeting organizational objectives because design is the way products are made. Without design, nothing could be produced. Creativity is important to meeting organizational objectives because without creativity, no new products or services could be offered to customers. This could hurt any business profit that suffers from a lack of creativity. Innovation is defined by Dictionary.com as “something new or different introduced” (Dictionary.com, 2014). Innovation is important to any business that strives to be successful. Innovation brings new technology and new life into business. The down side of innovation could be the unwillingness of people to change. Some people could resist the changing of business and procedures, therefore, blocking innovation. People need to be approached in gentle ways that show the business and procedures are changing for the better and their job and job security are more secure with these changes. “Design is the conscious decision-making process by which information (an idea) is transformed into an outcome, be it tangible (product) or intangible (service) (Stamm, 2003). Design plays into innovation and creativity greatly. Design changes the way things are constructed or planned. The alternative side of design is the sources of design. Designers are...
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... |Syllabus | | |School of Business | | |OI/361 Version 2 | | |Innovation, Design, and Creativity for a | | |Competitive Advantage | Copyright © 2012, 2008 by University of Phoenix. All rights reserved. Course Description This course will provide students with a solid foundation in innovation, design, and creativity. Additionally, students will be prepared to apply relevant principles, tools, and techniques to promote and sustain organizational innovation for competitive advantage. Policies Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies...
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...an organization with profitability and achieving long-term success. Innovation, creativity, and design are three processes used by organizations to maintain a competitive advantage. Innovation, creativity, and design are vital components to maintaining a competitive advantage because all are part of creating new ideas or improving on existing products or services. The concept of innovation can have several meanings dependent upon the individual or group defining the processes. Innovation consists of two components, creativity and implementation. An innovator uses a creative process to construct an idea, and then the implementation process is used to bring the idea to life. Implementation refers to putting something in place and is composed of three components; idea, selection, and development. Creativity is also a part of the implementation process, devising the idea to be implemented is part of the creative process. The implementation process should be well organized, and a plan from beginning to end should be clearly laid out. Design is thought of in numerous ways; many well-known dictionaries contain multiple definitions of design. Stam defines design “as the conscious decision-making process by which information, as an idea, is transformed into an outcome, be it tangible or intangible (Stam, 2003).” Design is important to organizations when deciding what new products will be developed. Creativity is “the act of coming up with an idea, is an inherently individual...
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...innovative through creativity and design. This paper will define the terms creativity, design, and innovation as well as detail how these concepts can have implications on an organization. Creativity, Design, and Innovation Defined Creativity, design, and innovation are commonly used terms in today’s business world. These coined terms are heard in the boardrooms, in the staff meetings, and in the marketing and advertising campaigns, so it is important to understand their meaning. Creativity Creativity is coming up with ideas and is the essential building block of innovation. Use of force or mandate does not allow for creativity, as creativity is usually a product of intuition. Following the creation of a new idea, the implementation takes place. Design Design can be defined as “the conscious decision-making process by which information is transformed into an outcome, be it tangible or intangible” (Stamm, 2003, p. 12). Essentially, design is taking the idea from the creativity stage and making it become reality. The successful implementation of a creative design then becomes innovation. Innovation Once the idea has been made, and the process by which to implement the idea has been designed, then the product or service has arrived at innovation. Stamm’s defines innovation as “the art of making new connections, and continuously challenging the statues quo – without changing for change sake” (2003, p. 7). Stamm further mentions that innovation is a state of mind...
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...Innovation, Design and Creativity Paper Laura Cuda University of Phoenix OI/361 Rebecca Montano May 13, 2013 Innovation, Design and Creativity Paper Innovation The definition of innovation states “The process of translating an idea or invention into a good or service that creates value or for which customers will pay” (Business Dictionary, 2013). For an organization to have an innovative proposal; the suggestion should replicate an inexpensive cost while satisfying a customer need. The fundamental foundation of innovation involves the calculated application of information, imagination and initiative (Von Stamm, 2008). This groundwork adds value on all processes in which new concept are generated and converted into useful products / services. Innovation that is applied in business will result in ideas that are useful by organizations to promote positive performance and consistent clientele. Innovation is categorized by two broad categories (Von Stamm, 2008): 1. Evolutionary Innovations: Organizational Improvements that bring numerous incremental advances in technology or processes. 2. Revolutionary Innovations: Organizational Improvements that is categorized as disruptive and new. Innovation is associated with taking risk while creating revolutionary products / technologies. There are two levels of innovation: continuous and discontinuous (Von Stamm, 2008). In an example of continuous; Jack Daniels could increase the product life cycle of whisky by adding honey. This honey...
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...Definitions Land (2014), "The essential part of creativity is not being afraid to fail” (para. 20). All organizations big and small battle to have a competitive advantage to stay afloat of be number one in the business. By innovation, creativity, and design companies are able to pull ahead and remain in the business world. Innovation, creativity, and design have three very different definitions but have some similarities and all three components to a company’s survival. Fist definition is innovation, innovation according to “Businessdictionary.com” (2014), "is the process of translating an idea or invention into a good or service that creates value or for which customers will pay” (para. 1). In the reading, innovation is broken down into two components. One is creativity, and the second is implementation. Implementation is when we take this great thought or idea and put it to practice. The second term is creativity; creativity is an idea or thought. “Creativity is an essential part of innovation – it is the point of departure” (Stamm, 2008, p. 3). The second definition that will be defined is creativity, creativity according to “Businessdictionary.com” (2014), “is a mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to a particular task” (para. 1). Lastly we have design, design is “as the conscious decision-making process by which information, as an idea, is transformed into an outcome, be it tangible...
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...to maintain their competitive advantage they have to become innovative, creativive and design their own products. These are three important compatants for a company to keep their competitive advantage and to be profitable in their markets. Innovation Innovation is a vital concept it can have many meanings depending on who is defining the process. Creativity and implementation are the two components of innovation. Inventors uses the creative process to construct an idea, the implementation process is used to bring the idea to reality. The three components of the implementation stage are idea selection and development. The implementation process also consist of creativity ,the idea is devised is implemented as part of the creative process. When planning the implementation process it must be planned clearly step by step from the beginning to the end. Design Design is defined in many different ways all of the well known dictionaries contain a wide range of definitions. "It is a concept of realization or configuration of an idea or plan, model, drawings; pattern that assists to develop and achieve the items designated objectives (Business Dictionary, 2010)"."Creativity is what results in different approaches to services, goods, and innovation (Business Dictionary 2010)". Design is important to companies when deciding on new products and what will be developed. According to Von Stamm design "is the conscious decision making process by which information as an idea is transformed...
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