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中小企业和创新 : 中小企业如何创新 ?

马丁

1.介绍

在这个介绍环节里,为了使这个主要的工作有一定的合理性,我们首先要定义这两个概念,就是说解释什么是中小型企业和创新。因地方,国家不同所以人们给中小型企业的定义也有所不同,可是在普通情况下,常常是通过企业员工人数、销售额和资产来测量企业是否属于中小型的。当然员工人数少,规模和销售额低的企业属于中小型企业一组。
创新可以定义为在科学、技术、组织、金融等商业活动所需要的创建、实施、新市场或改进产品或工艺(OECD,1997。据熊彼特(1912年),创新意味着引进和开展新的组合。新组合的手段和生产要素能实现在不同形式:新产品、新生产方法、新的销售市场、新的采购渠道和新的方式来安排任务。

创新类型:

两种类型的通常定义为:

渐进式创新:产品变化不大或轻微偏离现行的做法(Damanpour,1991; Ettlie,桥梁和O'Keefe,1984); 在这种类型的创新、变化和结果不来自未知的领域。这仅仅是一个连续或改进原来的产品,服务或过程。这种类型的创新发生的领域在哪些有专业知识和经验的公司。

激进的创新:产品的根本性变化或结果明显偏离现行的做法(Damanpour,1991; Ettlie,桥梁和O'Keefe,1984); 激进的创新关注全新产品或生产过程的发展。通常有正式、高教育程度得人等,有能力开发和研究。
在20世纪80年代和20世纪90年代由美国商务部和美国国家科学基金会的研究表明,第二次世界战争后美国中小企业承担了国家整个创新的一般和所有激进创新的95%。 一些重要和关键产品,如飞机,FM收音机,人员计算机开发的中小企业。主要有三个方面的创新:产品,服务和流程。
下面是一个表中的三个主要吨来自不同国家的创新的例子:
|形式 |创新 |革新能手 |国家 |
|产品 |随身听 |Akio Morita/Sony |日本 |
| |圆珠笔 |Laszio Biro |匈牙利 |
| |电视 |John Logie Baird |英国 |
| |试算表 |Ban Bricklin |美国 |
|服务 |电话保险 |Peter Wood/RBS |英国 |
| |信用卡 |R.Schneider/F.McNamara |美国 |
| |网上书店 |Jeff Buzos |美国 |
| |“不廉价”航空公司 |Herb/ Kelleher/ Rolling King |美国 |
|流程 |流水装配线。 |Henry Ford |美国 |
| |浮法玻璃 |Alistair Pilkington |英国 |
| |单分钟 |Shigeo |日本 |
| |换模(SMED) |Shingo/Toyota |日本 |
| |计算机机票预订(SABRE) |IBM/American Airlines |美国 |

(Sources: Exploring Innovation, David Smith)

创新原则:

德鲁克的五个创新原则:

德鲁克(1985)认为,“创新是能够被作为一门学科,能够被学习,能够被实践。企业家需要寻找针对性地创新,变化和他们的症状表明成功创新机会的来源。而且他们需要了解和应用原则“。德鲁克勾勒给出了新创新的五大原则:

- 首先分析机会。

- 分析看是否有人会有兴趣使用创新的机会。

- 为提高效率,创新必须简单,明确地专注于一个特定的需要。

- 有效的创新是从小事做起。一个小的,有限的市场吸引力,产品或服务需要一点钱,几个人生产和销售。随着市场的发展,Τ他的公司有时间进行微调的过程,并保持领先地位的新兴竞争。

- 瞄准市场的领导地位。如果创新的目的不是在领导的开始,它不太可能成功因为创新本身不够。领导在这里可以占据一个小的细分市场。

2.创新问题与挑战
在创新发展的过程中中小企业面临着许多制约因素,如:

- 缺乏规模经济,以分摊成本

- 缺乏合格的领导和人才

- 使用的外部信息和专业知识差

- 在引资或融资困难大

- 不能分散风险。

3.创新因素

• MARK S Freel(2000年)确定了三个主要层面的环境因素,都涉及到公司的创新:

——企业环境

——产业/市场环境,

——经济环境。

第一个可以被认为是该公司的内部因素,另两个外部的。

[pic]

图1:企业技术创新的内部和外部因素的影响。

(Source: Small Business Economics (2005) 25: 49–64, Perceived Environmental Uncertainty and Innovation in Small Firms, Mark S. Freel )

• Kono(1988)认为,四个因素会影响组织的创造力:

- 主管和创意人才

- 良好的科研设施和丰富的金融资源投入

- 自由研究

- 适当的创意奖励

• 波特的“钻石”框架

迈克尔·波特的钻石形图的基本的框架,说明国家优势的决定因素。这也是很好的框架来解释环境因素对企业的创新。[pic]
图2:波特的“钻石框架

钻石中的描述点如下:

- - 生产要素条件

- - 需求条件

- - 相关与支援产业

- - 企业策略,结构与竞争


4.创新过程和策略

开放式和封闭式创新:

传统上,大型企业依靠内部的R&D(研发和开发),创造新的产品。在许多行业中,大的R&D实验室是一种战略资产,并表示了进入者相当潜在的进入壁垒。其结果是,大公司与扩展的R&D能力和互补性资产规模较小的竞争对手(蒂斯,1986)跑赢大市。

此过程中,大公司发现,开发和商业化技术的内部已经被标记为“封闭式创新”(切斯布罗格,2003年)。在很长一段时间,封闭创新一直是公司采用非常成功的一个方式,在各自不同的业务维持竞争优势。然而,创新的景观已经发生了很大变化:好点子分布广泛,没有公司有垄断,如今风险投资打了,加速产品的生命 周期已经转向成为一个越来越多易腐资产的知识产权(IP)因此,越来越多的大型跨国公司已经从关注内部的创新过程,一个是更多的“开放”。在这个新时代的“开放式创新”,企业内部和外部的途径,利用新技术,同时,他们侦察外部技术来源不同,可以加速他们的创新过程(切斯布罗格,2003年)。

除了内部R&D,成立的公司需要获得外部知识,如创业公司,大学,供应商,甚至竞争对手,以保持竞争力,从长远来看。

下面,我们可以有一个表,显示开放式和封闭式创新之间的差异:

|区域 |封闭式创新的原则 |开放式创新原则 |
|人力资源 |仅内部的人力资源可以使用。 |人力资源的内部和外部都可以使用。 |
|R&D过程 |内部R&D转换器的发现,开发和运输。 |外部研发可以创造显着的价值。 |
|利润 |创新的公司,得到市场的第一步将获胜。 |建立一个更好的商业模式是不是得到市场的第|
| | |一步。 |
| | |无需起源的研究,以从中获利. |
|知识产权 |独家控制的IP |可以让外人受益于我们的IP,我们可以做他们|
| | |的 |

来源:改编自“开放式创新:对中小企业的好处(Euris,2011)

- Vachhrajani列表:

Vachhrajani(2011年)为中小企业提升创新建议采取以下措施:

1 - 一个以客户为中心的技术,而不是市场为中心的技术

2 - 专注于本土技术

3 - 保持创新

4 - 能够捕捉程序,并实施创新的利益相关者的声音

5 - 强赋予各级

6 - 共同创造有效的使用

7 - 在创新过程中使高层管理人员参与

8 - 创新为目的

9 - 专注于激进的渐进式创新

10 - 有效的知识管理实践

11 - 深情的流程实施

12 - 强强联手的产品,工艺和技术知识

13 - 精益生产和透明的组织结构

14 - 重点培养现有的人力资源,而不是雇佣新的

15 - 外包和内部活动之间取得适当的平衡

新兴市场和利基策略:

诺特博姆(1994年)表明,中小企业在新兴市场和成熟的细分市场的营销创新策略,追求产品的创新战略。

以创新的新兴市场,企业可以有许多优点,随着新兴市场更容易受到从未有过的新产品,新服务。新兴市场一般都在成长过程中所有的域都在不断调整和变化,其中让位给更容易在其他市场接受创新。

利基战略有自己的一席之地,其中最大型企业有时并不想扩大对中小企业的机会,由于市场是他们太小了。利基战略也使中小企业的生存和创新。

5- 参考文献

- 彼得·德鲁克(1985),创新和创业实践和原则,英语和中文双语版由中国机械工业出版社2007

- 大卫·史密斯(2006年),麦格劳希尔教育,探索创新,伯克郡,英国贸工部

- 中小制造企业的产品创新,马克S. Freel,
国际小型商业壁垒杂志2000

- 切斯布罗格,H.,2003。开放式创新:从技术的创建和获利的新势在必行。哈佛商学院(Harvard Business School)出版社:波士顿,MA。

- 蒂斯,D.,1986。得益于技术创新的影响进行了整合,合作,授权和公共政策。研究政策15,285-305。

- 努特卜姆,B.(1994)。 “在小企业的创新和扩散理论和证据。”小型企业经济学6(5):327-347。

- Euris,区域间,下腔静脉,欧盟(2011年),“开放式创新:对中小企业的好处。

- Vachhrajani HARDIK(2011)“的研究通过拉杰果德,印度的表现优于中小型企业的创新战略.

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