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How to Pick the Right Idea?

Imagine you have just finished a successful brainstorming session and you're sitting in front of a long list of great ideas. Now what? Gijs van Wulfen shares five important learnings on how to pick the right idea.
Think different. That’s the essence of creative processes in coming up with ideas for innovative products, services or business models. An awful lot brainstorms or ideation workshops take place to generate fresh new ideas. At the end of idea generation you end up with a wall of ideas. Which is great! I like to quote the American chemist and Nobel Prize winner Linus Pauling who said “the best way to have a good idea is to have lots of ideas”.
Generating ‘outside the box’ ideas is often not the problem in an ideation workshop with 10 people or more. No. It is the moment when you go from the divergence into the convergence phase, which is critical for your innovation success. Imagine you have a wall of 500+ ideas in front of you: and now what? How do you pick the right idea? That’s the question.
In my innovation practice I have experimented a lot the last 10 years to deal with this essential question. It’s not an easy one to answer. Unfortunately I have not found the ‘holy grail’. But the great advantage of continuous experimenting in converging, selecting and improving ideas is that you learn a lot. And I like to share five of my important learnings on how to pick the right idea. 1. Take you time. One of the most frequent mistakes is spending a lot of timing generating ideas, leaving hardly any time in the ideation workshop to converge, select and improve them. You should spent at least 2/3 of your process on picking the right idea and 1/3 on getting a lot of ideas, instead of the other way around. Promising ideas at the front end of innovation are like rough diamonds, which look like other regular stones but will shine

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