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Innovative Capabilites

In: Business and Management

Submitted By newes03
Words 1074
Pages 5
Innovative Capabilities

Jillian Newes

OI/370

8/10/2015
Anthony Barnes

Innovative Capabilities

Ameriprise Financial works one on one with millions of clients to help them put more dreams within reach. The company has withstood recessions, depressions, downturns and panics and has only grown stronger in over 115 years in service. They are the leaders in innovation and adapting to change and it shows in their ability to stay at the top of their competitors. There are still areas for innovation and Ameriprise is a company that adapts and changes on a daily basis whether it is through updating software, advising clients on stock market changes, or adapting to always changing federal laws in the financial world.
Current Innovative Capabilities Ameriprise Financial strives to be a supreme provider of retail financial services. The key is in the relationship advisors have with clients. It is centered on complete financial planning and advice. These relationships are developed and strengthened over many years. Ameriprise works with many generations of families because they appreciate the value and peace of mind Ameriprise offers over a lifetime. Their growth strategy is simple but also very powerful. This strategy is to serve more clients who are collecting capital and transitioning to retirement, deepen relationships with existing clients through complete advice and solutions, and further develop the advisor’s value proposition to continue to build a high dynamic and growing advisor team. This strategy is consistent and it shows in the results of years of effective execution and steady investment.

Process Recommendation The process recommendation for Ameriprise Financial would be directed to the initial introduction to new clients, specifically female clients. Ameriprise financial gains a majority of their clients from

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