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Innovative Leadership

In: Business and Management

Submitted By degreegator
Words 3476
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Final Paper – BRL Hardy: Globalization of Australian Wine Company
Western International University
LDR 645 – Innovative leadership global
May 24th, 2011

1. Executive Summary

BRL Hardy is a global wine company that has engaged in a strategy that geared to create multidimensional capabilities for the company but faced with decision dilemma resulted from management tensions. The author of this paper believes the source of management tension is lack of coordination between management teams and absence of precise lines of authority and responsibility. According to author of this paper, Hybrid style of management is the best solution for management tensions in the company for it gives the best of both worlds for since allows management to centralize some important functionalities and activities of the company while enjoying flexibility of decentralization of authority and responsibility.

2. Industry background

The history of the Australian Wine Industry originates back to 1788 when Captain Arthur Philip a leader of European settlers introduced it into Australia (Bartlett, Ghoshal & Beamish, 2008, p.666). According to the case study, Australian is originally a beer drinking country, and in 1969 the industry experienced a slow down whereby annual per capita wine consumption was at 8.2 liters as compared to 100 liters per person per annum in France and Italy.

The Australian Wine Industry also underwent through transformation and the following changes happen; first, table wine varieties replaced the fortified wines which experienced decrease in demand (Bartlett, Ghoshal & Beamish, 2008, p.666). Second, Bottled varietals like sauvignon and Chardonnay replaced the bulky ‘bag in box’ two litter wine (Bartlett, Ghoshal & Beamish, 2008, p.666). Third, there was an increase in the number of wineries. According to the case study, “more than 1,000...

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