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Innovative Strategy

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Learning Team Activity - Innovation Strategy
Cynthia Anderson, Irene Lee, Cyanne Lujan, Gina Silva SRT/581 October 19, 2015 Tom Greco

Learning Team Activity - Innovation Strategy Apple Inc. has been well known for their innovations globally for several years with products and well known innovative business models. Apple not only is well known for their innovations but also in pioneering into new business spaces and creating new market niches where there were none. Apple created new market niches such as the IPOd, IPhone, IPAD, and ITunes. This paper will discuss Apple’s innovative strategies such as platforms, pipelines, and the relentless use of competitiveness amongst its employees. Apple has always had high state of innovation as seen by its unique way to innovate new products. Steve Wozniak, cofounder of Apple, stated it best by saying it is actually about making sure all aspects of the product work well together, while ensuring that anyone can understand how to use a given devise (Eadicicco, 2015). This is the philosophy of Apple to ensure consumers the products are easy to use, works well, does not confuse or lose the consumer. One of the most important concepts utilized by Apple is the hedgehog concept. This strategic concept is also known as the “sweet spot” where passion and strengths intersect with economic opportunity. Love is the strongest motivating force (Strategy-Keys.com, 2014). As mentioned in Strategy-Keys.com (2014), when your passions and strengths are focused on providing the best value possible to others then you have found your sweet spot. Apple found that once they concentrated on profits the company flourished for a period then quickly descended. So obviously, Apple refocused their strategy to the idea of being the best possible at making a difference, putting the consumer first to meet the global demand

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