...ERHVERVSAKADEMI LILLEBÆLT Compulsory Assignment on Innovation The Bodum BISTRO Pop-up Toaster September 2012 Group members: Viktorija Salunova, Tomas Lipnick, Petra Vatamanova, Penko Pokov and Jeppe Nørgaard Class mm225, # of key strokes: 17.134 Tabel of contents Introduction .................................................................................................................. 3 Problem statement ........................................................................................................ 3 Delimitations ................................................................................................................ 3 Innovative products in our every day ............................................................................... 4 Choice of product .......................................................................................................... 5 Design of the Bodum toaster: ....................................................................................... 6 Concept behind the toaster: ......................................................................................... 6 About the company and the history: ............................................................................. 6 Future potentials of growth ............................................................................................. 7 Comparison between pop-up toasters and conventional toasters: ........................................ 8 Conclusion...
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...Innovation Essay An innovation is a product or concept that is brand new or something that is revived with improved features or alterations. People who are innovators are people who are the trendsetters and introduce new products to the community or world. These people are usually celebrities or people who we look up too. Innovations are sometimes accepted and become huge successes and live on or fall down and become a fad. Every now and then we get a hot new brand with a concept and it comes through and usually fades out unless you stay innovated and up to date with the demand of what people want. I will be discussing about the TOMS brand. TOMS is a shoe brand that offers to donate a pair of shoes to someone in need if you purchase a pair of their shoes, “one for one.” TOMS shoes became extremely popular when celebrities started wearing these simple shoes with the big logo on the back. The shoe company became popular with young teens and adults. The “one for one” concept made the company their big selling point. When someone purchased a pair of their shoes they felt good about themselves because they were helping out someone in need. The brand comes out with new designs to stay innovated like: limited edition colors, high tops, and even wedges for woman. But you can only do so much with shoes. For a brand like TOMS they needed something new and innovated for their brand to still be in the spotlight. They introduced a new line of eyewear with the same “one for one” concept...
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...Innovation Jan 30, 2009 Categories: Brands, Business & Entrepreneurs, Others In the history of my working life, innovation has been the one priority foremost in my mind to ensure that we are always competitive. I was thrilled when Fast Company voted AirAsia as one of the top 50 innovative companies in the world. It was a thrill to be in the same ranks as Apple, Google, Nike and BMW. Fostering a culture of innovation within the organisation is a challenge and over the next few years, I will be seeking to study even more deeply the factors inherent in how one creates an environment that can foster innovation. Some of it is cultural; some of it is due to the environment we live in. In Asia, society is still largely hierarchical and conformist. Yes, it is changing thanks to the digital era but we are not there yet where people speak up freely and boldly without on a regular basis. So, at AirAsia, we’ve sought to level the playing field. We are a company based on meritocracy. We value creativity and seek it from whatever the source. To encourage free-flowing exchanges of ideas, we did away with titles on our business cards, we dress down, our offices are open-plan based for effective communication, and we have a powerful Intranet which allows for forums and discussion. We constantly challenge ourselves to find better ways of running not just our businesses, but also our own lives and helping society. I want to build a room dedicated to innovation, a room where the sparks...
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...About the innovation, BMW pays a lot attention to develop research labs and focus on technical improvement. For example, In December 1917, the first BMW inline six-cylinder engine, the serial number is BMW IIIa, the maximum output power of 185 horsepower come into being. Two years later, improved version of this engine, BMW IV 250 horsepower created a flight altitude of 9,760 meters record. 1924, BMW Manufacturing's first V12 engine to power up to 580 horsepower, not only for the aircraft, also to promote high-speed trains in Germany "rail Zeppelin" to create a speed record of 230km / h. The late 1920s, the BMW 132, the first use of gasoline direct injection technology, its follow-up models BMW114 multi-stage turbo technology, the ultimate power breakthrough 1000 horsepower. The late 1930s, the BMW801 aircraft engine which Owns 14 cylinder displacement of 42 liters and power up to 1500 horsepower was made. A few years later, the BMW 802 is an 18 cylinder 2500 horsepower, power breakthrough, along with the advent of adjustable camshaft timing technology, which is one of BMW's most famous innovations was created. Since 1928 BMW entered the automotive industry, manufacturing the best car engine is not a difficult thing. In 1936, BMW326 is recognized as the most advanced production car, followed by the birth of the legends BMW328 up to 80 horsepower include thirty or forty years the tournament crown. In 1985, the true king of the arena, the first generation of the BMW M3 came into...
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...Science, Technology, Innovation In an era where human progress is soaring at a dizzying rate, society must adapt its technology to solve current world issues. In a world where the Internet, cell phones and notebook computers are becoming a necessity for everyday living, we often forget about those who still suffer attempting to meet their basic needs, including clean water, food and health care. It is time for the developed world to use their technology to help those who can not help themselves. By using these technologies there will be advances in medical services, a new economy based on the Internet, emerging information technologies and new methods for the farming and industrial sectors. More importantly, these technologies will provide the education and knowledge for these people to become prosperous nations that can fend for themselves and provide for their people. Transfers of technology from the developed world to the developing world will improve the standard of living, increase efficiency in production and become a base for economic growth, without this transfer these countries will fall further into poverty and economic ruin, with little hope for survival. For most people of the developed world, the developing world is not something they concern themselves with; they do not see it everyday and therefore it does not exist. This could not be farther from the truth. The developing world is in need of help but the developed world constantly turns a blind eye. Our...
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...Innovation Name MGT/411 October 2, 20XX Innovation A business needs to overcome many obstacles in order to stay relevant within the every changing marketplace. Innovation is essential in order to keep the competitive edge over the completion and help maintain stability and profitability in the industry. Due to the technological advances in today’s world, the market is constantly changing at a rapid pace as it adjusts to the consumers’ needs and wants. Successful companies have innovators that are able to forecast these changes in the market place and adjust the company’s directions accordingly. These varying adjustments at times can come with risk, but it is the responsibility of good leadership to weigh the risk and reward scenario and decided when it is best to move the company forward in different directions. Not only can a company innovative with its products but can also innovate its policies and procedures. When looking at innovation within a company the company itself must decide which area if not all they should move forward with the innovation process. It could just stem to procedures much like Henry Ford did when he created the assembly line. The innovation of that procedure not only led to changing the way his product was brought to the world but also changed the all manufacturing companies would proceeded in business. It is important to note that the more aspects a company tries to change at would given time the more difficult the process becomes and the...
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...entrepreneur is someone who build capital through risk and intiative. Being an entrepreneur is not easy, many things that they should do to develop their business. The act of being entrepreneur called entrepreneurship. In Indonesia, the chance of being an entrepreneur is really big, beacuse Indonesian people always be curious about anything new and unique. So, if there is something new and many people talk about it, another else want it too. An entrepreneur should handle all the things by themself, like searching for employees, manage the money and goods or services (based on their business), made something different to get many buyers, and they also should be creative and competitive to beat many competitors. For example; Blackberry made an inovation in communicating so many people in Indonesia buy their product. They also should deal with many things that came to destroy their business, like lazy employee, management mistakes, lack of experience, poor financial control, failure to develop a strategic plan and the others. Being an entrepreneur have many benefits, for example create their own destiny, make a difference, reach their full potential, and they do what they enjoy and have fun at it. But, besides being an entrepreneur has benefits, they also has many risk, like, long hours work, high level of stress because should maintain their business by themself, complete responsibility, lower quality of life until their business gets established and they also have risk to lose their...
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...INTRODUCTION: The Google Company is one of the most profitable companies in the United States and this is not by accident. This company has risen above its competitors with strong leadership, communication, and organizational structure that encourage success. This paper will evaluate the Google Company paying close attention to the leadership traits of CEO Larry Page. This paper will also explain why teams play such an import role into the success of Google as a leader within the industry. Finally, Google’s organizational structure will be explained to show the characteristics of the company that lead to its current success. DISCUSSION: What leadership style best represents Google’s CEO Larry Page? The text defines leadership as the process of influencing others to facilitate the attainment of the organizationally relevant goals (Ivancevich). Leadership styles are the different ways in which leaders influence others to motivate a group or team to attain organizational goals. These leadership styles include telling, selling, participating, and delegating. CEO Larry page uses all of these styles to a certain degree depending on whom he is communicating with and when he is communicating. When the CEO is communicating with members of his team he has been known to use the participating style, which is where leaders and followers share in the decision s about best to complete a high-quality job. This style was evident when Larry Page urged his team to “dream big” at the Google...
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...iPod : Creating An Iconic Brand HAMZA ŞANDA Product Introduction The iPod is a combination portable storing and playing audio files encoded by MP3 or AAC from Apple Computer and launched in 2001. The product line-up includes iPod Classic, the touch screen iPod Touch, the compact iPod Nano and the ultra-compact iPod Shuffle. All iPod models use an extremely small hard disk for storage. Also iPod Shuffle uses a flash memory; unlike the memory found in computers. This flash memory doesn’t lose its contents when the power is turned off. The storage capacity of all models has increased over time. From 2001 to 2011, it’s reported that Apple have reached 275 mio iPod sales. In just first quarter of 2011, more than 19 mio iPods had been sold worldwide and monitized 24,67 billion USD Revenue with 5,99 billion Net Profit. Brand Elements Name : iPod Slogan : 1000 songs in your pocket Character : Silhouette URL : http://www.apple.com/ipod/ Logo : Just Apple logo Symbol : brand name itself Packaging : Simple and fascinating What is the most important feature of iPod? The most important feature of iPod is the easy user interface. All iPOD models have an innovative and a simple design with color displays use antialiased graphics and text, with sliding animations. All new generation iPods have five buttons, also one is integrated into the click wheel as an innovation that gives an uncluttered, minimalist...
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...Nike LeBron Case Describe how the article explains Nike's alignment with the general environment effects: Demographic, Sociocultural, Technological, Economic, and Global. Demographic Nike’s products are widely distributed demographically. Their footwear is sold to a wide range of men and women as well as children. An article mentions a 30 year old Donell Brown, it also mentions Lucy Rangel, 37 years old, who was shopping for sneakers with her two teenage daughters. Products’ prices are also very different to accommodate people who seek for cheaper products or very exclusive products. Sociocultural Since people are getting health conscious, this means more demand of the Nike products like shoes, etc. Nike has always been the first choice of people when it comes to buy something sport/fitness related. Nike has many loyal customers whose first choice is their product. Technological Shoppers are willing to spend more on products with newer technology and fresher styles Nike is "not arbitrarily taking up prices," said spokeswoman Mary Remuzzi. "We are constantly looking at ways to enhance the product line with new innovation and product attributes." Product innovation is an ongoing process and is vital to stay ahead of competition. Nike, as well as its competitor Adidas, in “some instances look to increase price, usually in areas where we launch new, innovative products." Economic As the economy slows, consumer purchases are down. The biggest threat for Nike is...
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...1. How does Harley-Davidsonbuild long term customer relationship? As a company who sold more than 900,000 units of motorcycle, Harley Davidson must be made a very good relationship with its customers, especially the long-term customers. We all know that Harley-Davidson users are not only men, but also women. Even in some products, they make teenagers ride them too. So that, the company needs to keep their relationship in the right ways. In a case, Harley-Davidson Company builds a good relationship to the customers by shortening the distance between the company and its customers. They make a community in every genre or style, by website especially. For example in an area or in young executive forum, and also Harley-Davidson make the community for the female users. Those people often make a touring event with all the community members. Harley-Davidson also make a gathering event to celebrate the Harley-Davidson anniversary in every single year until now. The informations are available in the website. Included the gathering date for the communities and events that will be held by Harley-Davidson Company. Usually, the communities had been included in a group that facilitated by the company, it called Harley-Davidson Owner Group (H.O.G). Everyone who joins in this group can get a lot of benefit. There, they can share every experience they got when ride the motorcycles. In the other side, the company can reach the advantages too. They give the members the information about...
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...Elixir 2011 Sustainable Success to futuristic approach MR. HARISH BIJOOR: Marketing Approach Sustainability is a movement. Sustainable marketing is all about needs, desires and wants. Marketing is all about practice. It is a communication between you and your customers. Consumer is a morph. There is an impact of recession on the market. Be like the consumer and plan accordingly. Marketers don’t know their customers any more. Brand managers are depending on intermediaries for information, they are focusing on branding and advertising. In such they are building walls between themselves and target segments. Some of the theories suggested by Mr. Harish Bijoor are as follows 1. Get off the script: According to him modern retail store does not occupy less then 5.5% of market it is the Kirana stores that accommodate around 92%. So sustainable marketing is all about focusing in unorganized sector. Let the product speak and not the marketing. Eg: Pizza Hut (Keep the smile going), Jet Flight 2. Trysumers: It means a new consumer. Such consumers try everything before they buy. 3. Demand generation has taken a back seat: “Why buy when you can borrow”. – Proscmer Movement. People nowadays have started considering installments (emi) as an option to try a product and if it suits the consumer needs it will buy. So marketers have to create a demand in order to sustain with the competition. 4. Marketing the sublime and the ridiculous: Marketing hype is distributing real...
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...As a company, Coca-Cola persistently changes; re-brand and advertise their products in order to be profitable. It’s amazing how Coke has survived decades in the soda business and manages to survive many recessions. Their brand is recognized instantly around the globe and they have a lot of families that love Coke. Coke itself is a cash cow product; it has sustained their customers from Pepsi. Their customers haven’t grown tired of its unique and refreshing taste. The Coca-Cola Company tried to change their taste and received a negative reaction from their consumers. Most customers switched to Pepsi instantly without even thinking about it. They didn’t even give it a chance after one taste. Coca-Cola would love to recollect and retain their customers forever, as well as getting new customers everyday, year after year. (Ireland) The Coca-Cola Company is also getting into the healthy side of business with their new Coke product called Life. Life consists of 60 calories per can, which is considerably much less then a regular can of Coke. Coke cans itself have almost 200 calories, so it would be the healthier choice for Coke lovers. They want to venture into the fitter side of the soda business and that’s a great move for their company. Coke wants to meet consumer’s need for lower calories by reducing the amount of sugar they use. They are doing this by using a different sweetener. Therefore, the sweetener they are using is taken from a plant called stevia; it’s more natural and...
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...TI-4205 Manajemen Inovasi Kode Kuliah TI-4205 Kredit : 3 SKS Sifat kuliah Kelompok Kuliah Course Title (Indonesian) Nama Matakuliah Course Title (English) Nama Matakuliah Short Description Silabus ringkas Semester : VIII KBK/Bidang Keahlian: Manajemen Industri Sifat: Pilihan Kuliah Matakuliah Pilihan Manajemen Inovasi Inovation Management Matakuliah ini mempelajari konsep dan pentingnya inovasi dalam organisasi termasuk proses manajemen. Kuliah ini mencakup proses inovasi teknologi, inovasi dalam korporasi dan perusahaan, inovasi dalam kerangka penelitian dan pengembangan (R&D), operasionalisasi inovasi dalam industri manufaktur, serta strategi berinovasi dan pengembangan usaha baru. Goals Tujuan Instruksional Umum (TIU) Secara umum kuliah ini bertujuan untuk memberikan wawasan, pengetahuan dan ketrampilan kepada peserta dalam pengelolaan proses inovasi dalam industri manufaktur berbasis teknologi tinggi. Pada kuliah ini, peserta akan mendapatkan wawasan dan pengetahuan yang mencakup: 1. Proses inovasi teknologi 2. Inovasi dalam korporasi/perusahaan 3. Inovasi dalam kerangka Penelitian dan Pengembangan (R & D) Pada kuliah ini peserta juga akan mendapatkan pengetahuan mendalam dan ketrampilan yang berkaitan dengan: 1. Operasionalisasi Inovasi dalam Industri Manufaktur 2. Strategi Berinovasi & Pengembangan Usaha Baru Offered To (PS Peserta) Dept/PS: TI dan Departemen lain 1. Kewirausahaan dan Pengembangan...
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...SCHOOL OF BUSINESS DEPARTMENT OF BUSINESS ADMINISTRATION DSM 601 Strategic Management MBA PROGRAMME MARCH 2011-03-17 ASSIGNMENT TWO; ‘HOW INDUSTRIAL FORCES MAINLY TECHNOLOGICAL CHANGES HAVE KILLED THE CINEMA INDUSTRY.’ PREPARED BY ANNE. N Introduction The cinema industry in is one of the biggest recipients of the negative impact of industrial changes. Currently the industry is literally falling. Opinions may differ on the exact cause of downfall of the industry. Cinema owners, contractors and spectators were unanimous in their view that, changing buyer life styles, cable network, complaints of obscenity, costly tickets, mobile, internet, computers, DVDs and dish antenna have together contributed to the decreased number of cine-goers in recent years Most cinema halls’ property has been bought or is hired by Pentecostal churches in the country which is now redeveloping the buildings as a worship centers’, others have been converted to shopping exhibitions for clothes and mobile phones. a) Technological changes The range of products that are available for consumers to buy is constantly changing. Consumers of only 40 years ago could not even dream of personal computers the internet, mobile phones, quality sound home theatres and even air conditioned cars just to mention but a few. By researching into and developing new products, some businessses have created huge new and profitable markets. Some examples...
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