...Case #4 Inquiring Minds Want To Know 1. Build the management-research questions hierarchy. A. Management Dilemma: Penton Media’s dilemma is the declining returned reader service cards numbers. This decline is causing the number of inquiries to decline, which has caused Penton advertisers to have a smaller number of sales leads. Penton also faces the dilemma of determining will the company’s advertising revenues decrease if alternate methods to stimulate inquiries are used. B. Management question: What should Penton Media do to ensure that targeted readers and advertisers are all getting the appropriate information they need and want? C. Research Question: Should Penton maintain the reader service card program, discontinue it or incorporate modifications? D. Investigative questions: What do advertisers offer as a means for its audience to obtain information about their products and services? How are trade magazine readers influenced when choosing their desired response method? What types of information is sought most frequently? What is the desired timeframe in which information is needed? How many advertisers offer access to their information via the web? Are technological changes causing readers to change their methods of response? E. Rather than three alternatives, Penton may have only looked at maintaining or discontinuing the reader service card. 2. What ethical issues are relevant to this study? In the study questionnaire survey...
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...Business Research Methods , 11e, Cooper/Schindler 2 from the U.S. Penton database. The survey sample was constructed using strati-fied disproportionate random sampling with subscribers considered as belongingto one of 42 cells (seven industry groups by six job titles). A total of 710 com-pleted questionnaires were received, with 676 of the respondents indicating thatthey were purchase decision makers for their organization. Penton analyzed onlythe answers of these 676 buyers. Data were analyzed by weighting responses ineach cell by their percentage makeup in the overall population. The overall marginof error for the survey was ± 4 percent at the 95 percent level of confidence. In-depth follow-up telephone interviews were conducted with 40 respondents, togain a deeper understanding of their behavior and attitudes. Almost every respondent (97.7 percent) had contacted at least one advertiser during the past year. Newer methods of making inquiries—Web visits,fax-on-demand, or e-mail—were used by half (49.1 percent) of the buyerssurveyed. But a look ahead shows the true impact of information technology. Within the next five years, 73.7 percent expect to respond to more ads by sendinge-mail to the company. In addition, 72.2 percent anticipate visiting an advertiser’swebsite, and 60 percent expect to increase their use of fax-on-demand. Three outof five purchasing decision makers have access to the Internet, and 74.3 percentof those without Internet service expect to have it within...
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...Case Assignment 2 Liberty University BUSI 600 Abstract This paper defines Penton Media’s sampling plan and research design for their study on if their reader service cards are still successful in getting buyer’s attentions. There are five questions that develop the sampling plan and Penton Media’s answers to these questions are described in this paper along with the strengths and weaknesses of their decisions. Their research design is also explained in the eight categories given. Finally, the strengths and weaknesses of their research design are given. Case Assignment 2 Penton Media has designed a research study to determine if the reader service cards are still a sustainable form of bringing in customers. Penton Media came up with a sampling plan in order answer this research plan. Their sampling plan answered five questions and has both strengths and weaknesses. They also formulated a research design, which includes eight categories of options to answer their research question. Their research design also includes strengths and weaknesses, and these will be further examined in this paper. Sampling Plan According to Cooper and Schindler (2014), the sampling plan includes five questions. These questions include (p. 344): * What is the target population? * What are the parameters of interest? * What is the sampling frame? * What is the appropriate sampling method? * What size sample is needed? Once you have answered all these questions...
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...dialogue concerning Meno’s paradox. This paradox is explained as one either has knowledge of something or does not. Therefore, if we know it then there is no need to learn it. Although the opposite holds true as well that if we do not have knowledge of something, we won’t have the means to enquire about it because we don’t even know what to look for. Socrates responds with one of his parts of the argument from recollection, stating that since the soul is immortal and does in fact move from body to body, the process of learning is recollecting what our past body had learned. A way mind does this is through triggering the memory. When the body senses a particular, the mind pulls knowledge of the soul, therefore the soul already had knowledge of it. The mind, however, had to use this trigger to gain the knowledge back, or “learn” it. The conversation continues as Meno questions Socrates further, inquiring whether or not Socrates can prove his argument. Socrates does so by questioning a slave. The slave has never been to school, therefore he has never learned math. Socrates presents him with geometry and draws the shape of a square. He asks him to solve a mathematical problem, but the slave fails to do so multiple times. Socrates explains that although the slave was unable to solve it, he is now aware that there is a possibility to know the problems solution. The slave now has the knowledge to find out the answer, even though he tried multiple times to answer it and got it wrong because...
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...Who Am I? Why Am I? Human beings are very inquisitive, curious and inquiring in nature. They want to know everything about the surrounding, universe what is the beginning of something? This question always has interest and curiosity in it. The inquisitive nature of man always forces him to know the history of things around him. He always loves to inquire about the development of different observable facts and events those are taking place around him. If it is so then it is quite natural that people think about their own self about the existence of their own individuality. It is believed that everything happens for a reason or we can say that if something is happening it has some valid or rational reason behind that happening. If it is so then the first question, which will jump into the mind, will surely be about the reason of my own existence. There are more or less 7 billion people living in this world and very few of them could mark their name by doing some exceptional things in their lives. Some are famous and loved by most of the people while there are some people who are notorious and people dislike them. But majority of the people in this world are simply good for nothing. They come and they die and nobody even notice their presence and their absence as well. (Olson, 2002) If we have to categorize the expression of identity we may find that basically there are two different classes of identity these are social identity and personal identity. Social identity is a collective...
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...Philosophy has a major impact on the way that people make everyday decisions. From the thoughts we have, to the actions we take, whether it’s conscious or subconscious your philosophy plays a part in what you are doing. Philosophy gives everyone the opportunity to step back and get a better vision of where you are in life, where you have come from, and it will also give you a better idea of where you are trying to be in life. Philosophy is such a broad and thought provoking subject, and it is important to understand that philosophy is a thought process you practice. Philosophy is not something you learn out of a text book. Everyone has to nurture this thought process sometimes referred to as critical thinking. The actual breakdown of the word has a Greek origin it is two Greek roots: philein, a word that means “love,” and sophia, a word that means wisdom. When you put the two words together, it means “the love or pursuit of wisdom”. Philosophy can be considered to be many different truths, depending on the person and the ideas they have embraced through time. With the different twist and turns that philosophy can take, there had to be some way of classifying the different approaches. The approaches were broken down into 6 areas to be able to classify what type of research was being done. Philosophers like Bertrand Russell brought to our attention that we are quick to embrace the scientific explanation of the world but the Metaphysics or the idea that there may be an afterlife...
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...P A R T I Be Aware “ E very man takes the limits of his own field of vision for the limits of the world,” wrote philosopher Arthur Schopenhauer. The wider a person’s field of vision, of course, the deeper and more accurate his or her grasp of everyday experiences. The chapters included in this section of the book will enlarge your understanding of the thinking process; clarify the important and frequently misunderstood concepts of truth, knowledge, and opinion; identify the habits that corrupt thinking; and show you how to become a more critical reader. ISBN 1-256-46689-1 The Art of Thinking: A Guide to Critical and Creative Thought, Tenth Edition, by Vincent Ryan Ruggiero. Published by Pearson. Copyright © 2012 by Pearson Education, Inc. ISBN 1-256-46689-1 The Art of Thinking: A Guide to Critical and Creative Thought, Tenth Edition, by Vincent Ryan Ruggiero. Published by Pearson. Copyright © 2012 by Pearson Education, Inc. C H A P T E R 1 Developing Your Thinking: An Overview Is thinking an activity that is done automatically, without conscious effort, or one that we can direct? Is daydreaming a kind of thinking? Are feelings an effective substitute for thinking? Do exceptional thinkers experience mental blocks, lapses in concentration, and confusion the same way average thinkers do? Can thinking skill be acquired, or does one have to be born with it? In this chapter, you will find answers to these questions and other basic facts that will enable...
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...Your Invisible Power Genevieve Behrend ABOUT THE AUTHOR Genevieve Behrend was the only personal student of Thomas Troward the master of "Mental Science." "Your Invisible Power" is a powerful, yet simple and easy guide. This book can teach you how to use the power of visualization and other processes taught by Thomas Troward to transform your life. Behrend says, "We all possess more power and greater possibilities than we realize, and visualizing is one of the greatest of these powers. It brings other possibilities to our observation. When we pause to think for a moment, we realize that for a cosmos to exist at all, it must be the outcome of a cosmic mind." From 1912 to 1914, Genevieve Behrend’s life focused solely on the wisdom and philosophy of Thomas Troward (1847- 1916) who’s influential and compelling ideas provided much of the groundwork to the spiritual philosophy known today as New Thought. As the awareness of “mental science” was taking shape, Troward imparted his personal insight to only one pupil who could perpetuate this knowledge and share it with the world. YOUR INVISIBLE POWER remains Behrend's most powerful and popular work. After her studies with Troward, Behrend began her mission in New York City where she established and ran The School of the Builders until 1925. She then established another school in Los Angeles before touring other major cities throughout North America for the next 35 years as a celebrated lecturer, teacher, and practitioner of "Mental...
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...Science René Descartes ************* Introduction The cultural turn that symbolically and philosophically separates Aristotle/Medieval views from the "modern" era can be found in Descartes' writings. Born just before 1600, he witnessed and participated in the beginnings of modern science, especially with its empirical [The method of philosophical inquiry that holds that the human mind can only understand the world by beginning with the experiences of the senses.], mechanistic [ The description of the motion of the universe in terms of the scientific notion of cause and effect alone. The image of the universe is that of a machine or mechanism that runs according to its construction and cannot deviate from it.] and mathematical under-girding. This Discourse on Method is, to some extent, an autobiography of an individual's evolution from the old system to the new. This text was formally the first of his publications, around mid-1637, however it shows indications of being written perhaps ten years earlier. He claims he is not intending to reveal the "method" but only to "reveal how I have tried to direct my own [mind]." Much of the method is applied in the Meditations. But, here it is more historically positioned. It is important to remember that this text contains elements that were highly controversial at the time-views which even contributed to Galileo's house arrest under the Inquisition in 1633. Commentary In Part One, Descartes humbly begins by asserting that reason is "naturally equal...
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........................... p. 9 Chapter 2 — Desire: The Turning Point of All Achievement ................................................. p. 22 Chapter 3 — Faith Visualization of, and Belief in Attainment of Desire ............................... p. 40 Chapter 4 — Auto-Suggestion the Medium for Influencing the Subconscious Mind .............. p. 58 Chapter 5 — Specialized Knowledge, Personal Experiences or Observations ...................... p. 64 Chapter 6 — Imagination: the Workshop of the Mind .......................................................... p. 77 Chapter 7 — Organized Planning, the Crystallization of Desire into Action ........................ p. 90 Chapter 8 — Decision: the Mastery of Procrastination ......................................................... p. 128 Chapter 9 — Persistence: the Sustained Effort Necessary to Induce Faith ........................... p. 138 Chapter 10 — Power of the Master Mind: the Driving Force ................................................. p. 153 Chapter 11 — The Mystery of Sex Transmutation .................................................................. p. 160 Chapter 12 — The Subconscious Mind: The Connecting Link ............................................... p. 180 Chapter 13 — The Brain: A Broadcasting and Receiving Station for Thought ...................... p. 187 Chapter 14 — The Sixth Sense: The Door to the Temple of Wisdom .................................... p. 193 Chapter 15 — How to Outwit the Six Ghosts...
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...This book explored schizophrenia as a rational response to unbearable experiences. When he sat down to write the book in the late 1950s, the outlook in psychiatry was that the mind of an unbalanced person was just an amalgamation of senseless fantasies or obsessions. Patients were simply tested for certain symptoms of mental illness, and treated proportionately. His goal was “to make madness, and the process of going mad, comprehensible”, and he accomplished this by showing how psychosis – especially, that relating to schizophrenia - actually “makes sense to the person suffering it.” According to him, the psychiatrist on his/her part should simply get inside the mind of the sufferer. He very categorically pointed out that ‘The Divided Self’ was not a medically researched book rather a set of observations, clouded by existential philosophy, about the essence of schizophrenia. Our knowledge of schizophrenia has moved on markedly since his day, towards a more biological and neurological explanation, but his narrations of what it feels like to live with a ‘divided self’, go ‘mad’ or have a ‘breakdown’, still remains one of the best ever...
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...have one retirement and I am young enough to start another. I contacted the Veterans Affairs, filled out the necessary paper work and my approval was granted. I said to myself, “This Tour Is OVER!!!” I had already started packing when suddenly I received an unsuspected notification that my wife of 15 years was medevac’d to Savannah, GA, with severe chest pain. At that very moment, my mind was in a state of emergency. I had to get home. Education was far from my mind, and prayer was in order. I realized this was going to be a long flight home. Arriving and running through the Dubai Airport as I have done many times before was a nightmare because it was Ramadan and there were long exiting passport lines. Still, I had to remain calm so that I could get to my seat without feeling challenged by the diverse cultures surrounding me. Finally in my seat, I made a phone call to my oldest daughter to see how my wife was doing and to speak to the doctor or nurse if they were available, but they were still in surgery. This flight was 16 hours long and I realized that worrying would do no one good so I eased my mind; and begin to think what I wanted to study in school. I realized that back in the state’s education would be the key to all successes therefore; if I was going to make a living without bullets flying over my head, then becoming literate in a choice of study would have to become a solid new mission and personal quest. The plane landed at my final destination and I quickly moved through...
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...The Difference between Men and Women in Society Over the year’s stereotypes, views and places of men and women in society have changed a lot, some for better and some for worse. Some people tend to believe and follow the crowd maybe because certain things were taught to them growing up and hearing it again from others drills it deeper into their minds. Others possibly could be due to the fact that they are not open minded about things like equality and giving other people chances to move above where they sit. Unfortunately that is how the majority of society is and it doesn’t always change for the better. Men and women both are the same in certain aspects but treated so different in many others. A general setting in where this happens is in society. Before I get into what they are I want to talk about where they come from and what they are influenced by. The main contributor to this subject is the media. Things like music, television, movies, internet and even things like blogs can set an idea or thought and then kick it into motion. The thing that differs how an idea from present time to past time spreads is the media. In this time we have many more influences on society then 50 years ago. Our parents and elders are also a huge part of where we get our views on men and women I society because they get it from their parents and so on, it all goes back so far. Our culture is also so influential on everything we believe nowadays and our culture is what set the ideas for our grandparents...
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...English 101 16, September 2013 Procrastination Strikes Again From the time we are very young our parents tell us to be prepared, to do our homework, not to leave anything for the last minute. However, these lessons never seemed to stick for me. For most of my life being unprepared was what I was known for, “I’ll get to it later”, and “I still have time”, were some of my favorite mottos. That is, until a very rude awakening made me realize that we never have as much time as we think to get everything done. It was the first semester of my sophomore year and Wentworth Institute of Technology. Everyone was busy working on their midterm designs projects, everyone with the exception of myself and a few other students who also thought they would have more time. We were all given three weeks to prepare for our midterm critiques, where we were all expected to present a comprehensive design for an outdoor shelter. As usual I had begun the assignment with great enthusiasm, which had fizzled out to less than interested in just two days. I began telling myself the presentation was no big deal; I could finish all of the requirements in one week no problem. And so the procrastinating began, all of a sudden my other assignments seemed much more important as I did everything in my power to avoid working on the presentation. Everything would work out fine, I kept telling myself there is still time. One week before the presentation the nerves had begun to set in and I finally decided to...
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...Blog about Starbucks The way my eyes opened up for Starbucks was through movies and TV-shows. The first time I ever had Starbucks was in Berlin. I was really surprised by their overpriced coffee. You can definitely taste the quality in their coffee, but I understand why people are against them because of their really expensive prices. I can imagine that their customers are a combination of busy people on their way to work or people who are there to catch-up and have a good cup of coffee and a good time with a friend or alone. They offer health benefits to their employees, which are an advantage, especially in America. Starbucks are really good at creating a pleasant, cozy and very safe, friendly atmosphere in their coffee shops. This little “trick” makes their customers extend their stay for a longer time and maybe gets them to buy more coffee. It is definitely guaranteed that Starbucks think of everything when it comes to the music, decoration and coziness of their establishment, and it will be the first thing you notice when you step into one of their coffee shops. They think a lot about the environment and what they can do to improve it. They also take a lot responsibility and make sure that their raw material is from good companies. Besides that they are good at improving their customer service. They have wireless Internet in their shops, so that their customers can bring their laptop into one of their shops and work from there. They have also made an App, which you can...
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