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Integrated Marketing Communication and Customer Satisfaction

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Submitted By charita98
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Integrated Marketing Communication (IMC) And Customer Satisfaction

1. Discuss the company’s advertising strategy and how it aligns with its marketing goals.

When developing our advertising strategy, there are key issues to consider, the first issue was how to understand or define the brand. The second issue is to know how the company is positioned in the minds of consumers and where we want the company to be. We begin this process by first creating a personality for the company. FTGE is a company that was created with the working professional in mind who wants to use his or her time wisely, and are always on the go. We then build a relationship with the audience or customers based on the personality of the company, the history and the benefits that the customer will be able to receive. We will build this relationship over time, using advertising in addition to all other communications, including the way employees are trained to interact with customers. FTGE will focus on the company’s short term goals by building a customer base and getting the word out about our services. We want to let the consumers know that they can leave the shopping to us and rest assured that all of the freshest and finest ingredients that are needed to prepare their meals will be delivered right to their door without the hassle of stopping in traffic when they are just ready to get home to end their day.

2. Discuss how the effectiveness of the advertising will be measured.

There are several ideas that we have to use to determine the effectiveness of our advertising. Once a sale is completed online and delivered to the consumers’ address of choice, we will send an online survey to the email address provided in the transaction and promote a coupon referring to a certain dollar amount good for use on their next purchase. Also, while we are...

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