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Integrated Marketing Communications Banarasi Sarees

In: Business and Management

Submitted By studnits
Words 2395
Pages 10
Integrated Marketing Communications
Banarasi Sarees
PANKHUDI SAREES

Submitted to:
Prof. S. Suresh
Submitted by:
Nitin Sharma(12609199)
Parina Bansal(12609063)
Navjyoti Siddhu(12609114)
Yash Gautam(12609148)
Kunal Singh(12609191)

INTRODUCTION Banarasi sarees are sarees made in Varanasi, a city which is also called "Benares." These sarees are historically considered to be among the finest sarees in India and are known for their gold and silver brocade, fine silk and opulent embroidery, and being highly sought after. These sarees are made of finely woven silk and are decorated with intricate design, and because of these engravings, these sarees are relatively heavy. Their special characteristics are Mughal inspired designs such as intricate intertwining floral and foliate motifs, kalga and bel, a string of upright leaves called jhallar at the outer, edge of border is a characteristic of these sarees. Other distinctive features are Heavy gold work, Compact weaving, figures with small details, metallic visual effects, pallus, jal (a net like pattern), and mina work. These sarees are an inevitable part of any Indian bride's trousseau.
Banarasi sarees have proved to be the iconic bridal wear and also an asset to cherish in the wardrobe. Apart from the wedding occasion, there are many women who prefer to buy at least one Banarasi saree every year and enhance their traditional collection. Banarasi sarees reflect their own charm and regal beauty, thus becoming one of the most favorite outfits of every Indian woman.
Depending upon the intricacy of designs and patterns, a saree can take anywhere from 15 days to a one month and sometimes up to six months to complete. Banarasi sarees are mostly worn by Indian women on important occasions such as when attending a wedding and are expected to be complemented by the woman's best jewelry.

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