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Integrating Culture and Diversity in Decision Making: the Ceo and Organizational Culture Profile

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Integrating Culture and Diversity in Decision Making: The CEO and Organizational Culture Profile

April Smith

The organization I chose to research and discuss on is Zappos. Many individuals enjoy this organization because it is an online shoe store that sells name brand designers that is half the priced than an original shoe store within a mall. Nick Swinmurn, who started the online shoe retailer Zappos.com, founded this organization in 1999. His original idea was to generate a web site that presented great quality of selections of brands, styles, colors, sizes, and widths of the shoes. By 2010, Zappos had grown so much that there was need to restructure the company so that we could continue to offer customers the very best service possible. For us to have the flexibility to possibly sell anything and everything one day, we needed to make this change. On May 1, 2010, Zappos was restructured into ten separate companies under the Zappos Family umbrella "The Zappos Family Story."

Zappos is just like any other organization that holds a culture of values of their organization. There unique culture provides ten family core values that their organization stand firm about business. Their first value is Deliver WOW Through Service, at Zappos anything worth doing is worth doing with WOW. They distinguish that value short and simply but it encompasses things with the organization. The philosophy at Zappos is to WOW with service and experience, not with anything that relates directly to monetary compensation. Number 2 Embrace and Drive Change, their value is part of being in a growing company is that change is constant. Number 3 Create Fun and A Little Weirdness, one of the things that make Zappos different from many other companies is that they value being amusing and being a little weird. They want to be...

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