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Integrating Culture and Diversity

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Integrating Culture and Diversity

Strayer University

Author Note

BUS520

Dr. Laura Poluka

July 28, 2013

Integrating Culture and Diversity

1998, Google founders Larry Page and Sergey Brin developed a revolutionary search engine that offered quick and easy browsing for cyber surfers with reliable links based on a webpage’s popularity (“Who we are,” n.d.). Google continued to grow and now provides resources for individuals and businesses in order to “succeed on and off the web” (“Our products and services,” n.d.). Google is an Internet superpower that uses an open web to create new products for technologically savvy and novice Internet users, so the diverse group has the ability to find what they want on the Internet, design their own Google site or blog, share documents and spreadsheets around the world, earn revenue from ads, and much more.

Google’s culture extends to all people across the world because they aim for diversity with multicultural employees who represent their users. In addition, as a community, their employees hail from many countries with capable abilities. The many cultures within Google are partly their reason for their success. This diversity allows Google to interact with their users. Their “weekly all-hands (“TGIF”) meetings…[allow] Googlers [to] ask questions directly to Larry, Sergey and other execs about any number of company issues” (“Our culture,” n.d.). This willingness to communicate with users reveals a company who understands that in order to provide for a global customer base, they have to be accessible.

Google’s employee foundation continues to expand with new employees from all over the world. Swift (2011) explained that “Groups have always been an integral aspect of life at Google, but as the company approaches 30,000

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