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Integration of Faith and Learning

In: Business and Management

Submitted By mscollins6
Words 704
Pages 3
Integration of Faith and Learning 2
Natalie Collins
Liberty University

The book of Joshua details when God commanded Joshua to lead the Israelites into Jericho, and other cities. The position Joshua had to take can be compared to those that take place in marketing management. Marketing management takes place when an individual takes the necessary steps to achieve desired responses from others in business. Marketing is not only about selling but more importantly it is about knowing your customers so the service you are offering them sells itself. This paper will analyze the scripture Joshua 1:9, as well as the book in comparison to marketing management.

We can compare the story when Joshua led the Israelites to the Promised Land to the concept of marketing management. In Joshua 1:9 God says, “"Have I not commanded you? Be strong and courageous. Do not be terrified; do not be discouraged, for the LORD your God will be with you wherever you go." Within the context of marketing management this scripture tells us God wanted Joshua to be strong, and have courage in all that he did and wherever he went. In order to be a good leader in business, or in this case war, a person should hold these characteristics. Joshua had to be strong not just physically but also mentally so he would be able to tackle any challenge that he was faced with the help of God. To have courage requires mental and moral strength to help you make the right decisions. Challenging yourself and overcoming your fears when facing discouragement yet still acting rightly is very important. To have continued success in marketing management you need to have the same qualities that Joshua did when he led the children of Israel. God gave Joshua the first difficult task that involved him leading the Israelites into Jericho to prepare him for his future role of leading. God assured Joshua that he should not feel alone because he would be with him wherever he went. Marketing will have a greater impact when you focus outside of selling. Instead of selling to the Israelites the city of Jericho Joshua sold them on the idea of a better life. They didn’t stop at Jericho, they went onto other cities destroying and helping those in need.
God helps those who seek his guidance. Being a leader meant Joshua had to be able to act quickly when making tough decisions and take necessary risks and he had to trust God’s guidance. In business you have to do the same things. You cannot be afraid to take risks in marketing just because it’s never been done before. That same risk will most likely end up being the best decision you make for the business bringing in more customers.
Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value (Kotler, Keller 2012). The Israelites are the customers and Joshua is the one creating, delivering and communicating the value of following him to the Promised Land. God told Joshua he would guarantee them victory as long as they obeyed his laws. Other qualities of marketing management includes developing plans, capturing insights, building the brand, shaping the market offerings, and creating Long-Term growth. These tasks also pertain to what Joshua had to do. For example he had to develop a plan on the best way to attack Jericho. He then captured insight when two of his spies befriended Rahab and her family and she let them know that the Canaanites were afraid of the miracles that the Israelites had shown. He also connects with the Israelites and that is why they trust to follow him through the cities they take over. In conclusion Joshua, like any manager marketing a product, had to market the values of God to the Israelites to make them feel secure enough to follow him. Because of this the people formed an allegiance to him and Joshua was able to deliver a better life for them at the Promised Land.

Kotler, P., & Keller, K. (2012). Market Management (14th ed., p. 5). Saddle River, NJ: Prentice Hall.
The Bible

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