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Integrity

In: Business and Management

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Integrity Paper

Most of us know at least one person of integrity. We all have knowledge of it but we define it on so many different levels. I recently read, Integrity: The Courage to Meet the
Demands of Reality, by Dr. Henry Cloud in which he posits wisdom that not many could. He defines integrity as being the courage to meet the demands of reality. Dr. Cloud’s book is appropriate and consults with many large companies just as it would a local book club. Dr.
Cloud considerately examines integrity and how it should be implemented to avoid unnecessary business challenges that may arise.
In this book, he classifies six areas of character and qualities that he believes creates integrity. He posits that people with integrity have the capability to do the following: 1.)
Creates and maintains trust 2.) Is able to see and face reality 3.) Works in a way that bring results
4.) Embraces negative realities and solves them 5.) Causes growth and increase 6.) Achieves transcendence and meaning in life. Having lack of knowledge and uncertainty of one particular element can definitely lead to a company’s nonperformance.
The disparity in anyone who lacks the fullness of character is only bound to end in failing in three specific ways as Dr. Cloud stated, “1. Hitting a performance ceiling that is much lower than one’s aptitude 2. Hitting an obstacle or situation that derails you 3. Reaching great success only to self-destruct and lose it all” (pg. 38).
Dr. Cloud emphasizes as we move throughout the waters of life, leave behind a wake, like that left by boats as they pass through the ocean. He mentioned two parts of wakes, the tasks we have completed and the relationships we have built. Most leaders in this era don’t take
SWOT very seriously; they usually capitalize on their strengths while simply disregarding their weakness. They may not be a people person so they choose to bully their employees to complete certain tasks. Whereas, others tend to be people oriented, meanwhile, they never accomplish anything. In building trust through connections Dr. Cloud posits, “The human heart will seek to be known, understood, and connected with above all else. If you do not connect, the ones you care about will find someone who will” (pg. 70). Individuals are astonished to absorb the realities of life until it all comes crashing down. It’s very vital for leaders to have passion for the job they do. If Dr. Cloud’s concept was implemented in most companies the turnover rate and absentee rate would reduce. Furthermore, these companies would also cut some cost in the recruiting and succession department as well. In achieving results, Dr. Cloud talks about maintaining a good work ethic. Business ethics is a “structured examination of how people and companies should behave in the world of commerce, which involves examining restrictions on the pursuit of self-interest, profits and actions of individuals/ companies that affects others”
(www.businessethics.ca/definitions/business-ethics.html). Leaders should motivate and value employees who are work diligently and are determined to achieve performance goals.
According to Dr. Cloud, “No problem, no profit”(pg. 172). Even though, I am a very optimistic individual there are problems we all face in this pessimistic world we live in. A good company may face difficulties and even great marriages go through their share of obstacles.
Instead we all have to embrace the negative and eat it for breakfast. In my opinion, remaining strong at all times will result in a great outcome every time.
Dr. Clouds concept that he presents in When you’re small, you’re bigger reminds me of a book I read, The Sea Is So Wide and My Boat is So Small, by Marian Wright Edelman as an adolescent. Edelman, explains that we have to show the next generation the right way to build a nation so they won’t get left behind. The way you see yourself is very critical in any business.
Dr. Cloud stated that, “The immature character asks life to meet his demands. But the mature

character meets the demands of life” (pg. 258). Whether you choose to view yourself as being stubborn and unwilling to change or is able to recognize change is needed definitely depends on you as an individual. Maybe you will get left by the boat or you will hop on and build stronger relationships in work life, marriage life and personal lives.
Dr. Cloud’s book permits a purposeful process to advance integrity into our everyday lives. Whether it’s professionally or personally and whether it’s a big Fortune 500 Company or a small daycare business. One’s ability to identify the different areas he/she may lack as a leader in integrity and implement the six elements Dr. Cloud posits in this book will help build a more stronger prosperous company. In order to change and grow a company’s success everyone involved must be willing to modify their current mindset so that everyone could be on the same page in order to achieve the goals that are continuously presented in any company.

References:
Cloud, Henry. Integrity: The Courage to Meet the Demands of Reality. New York: Harper, 2006.
Edelman, Marian W. The Sea Is So Wide and My Boat is So Small: Charting a Course for the Next Generation. New York: Hyperion, 2008.
<http://www.businessethics.ca/definitions/business-ethics.html> Retrieved on 29, April 2012.

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