Free Essay

Intel Inside and Far Away

In: Business and Management

Submitted By horaciocedeno
Words 820
Pages 4
Intel Inside: Part 2

A paper submitted to Webber International University in partial fulfillment of the requirements for the
Bachelor of Science degree in Sports Business Management

By: Hugo Cedeno

Date: November 13, 2013

Course: Management

Semester: Fall, 2013

Instructor: Dr. Fred Fening
Intel is an American multinational semiconductor chip maker corporation founded in 1968 by Robert Noyce and Gordon Moore. Intel has also invented many others technological products such as motherboard chipsets, network interface controllers and integrated circuits, flash memories, graphic chips, embedded processors and other devices related to communications and computing. Intel also started the beginning of a new era with the came out of the highly successful Centrino chips for laptops. Directly, Intel set out to become the leading chip supplier.
Many types of challenges have Intel’s managers faced in connecting their geographically dispersed teams. These teams that we are mentioning are Cyber teams that refers to a group of people that manage a big part of their work using social media communication more than a face-to-face communication within their group of employees. Virtual teams that refer to a group of members who work across time, space and organizational boundaries with links supported by webs of communication technology. And Geographically dispersed teams that refer to a group of workers that must work together to make a plan, a product, or a new outcome.
Nowadays corporations have changed the different ways of working in groups. They have kept distant sites of their workers for many years, but now with the time workers working at different locations are being asked to work by themselves to share the different types of information that they have for a new plan to the rest of the workers. A big contradiction came out after this type of work in groups, because now the competition of the work place ask to the corporations to work more in groups to create better outcomes to this world. But at the same time other different market conditions of workforce are making the face-to-face communication impossible, so corporations can realize that the best way to response this contradiction is to work within virtual and geographically dispersed teams to make this strategy work.
It is always appropriate a “confrontational” atmosphere in all team situations; it is even considered a very important skill that leaders have to acquire. A leader has to deal with their employees in a good confrontation to know immediately the goods and issues that influence the company results. It is well known that the honesty plays a very important role of a good leadership in a corporation.
When workers keep a respectful and honest confrontation, they can assume and find the situations and problems that the organization can have. A lot of times people think that a reaction of the confrontation will be bad because they do not know an answer, so they are afraid of what will be the answer. Confrontation does not have to involve conflict; on the contrary, it does have to be mostly clear to get an agreement and to be able to solve the problems that they can have within the group.
Work in groups generates a big set of characteristics that a corporation has to make possible all the goals of a company. Teamwork refers to work hard within teammates to get the a goal that is the same goal of the company, the only way you can see an efficient work is by obtaining the results provided to every single team of a company. Of course to make an efficient team, you will have to identify the characteristics of effective teamwork.
The first characteristic that a team has to have is a unified commitment to a goal. In order to complete the established goals, team members have to feel unity toward their purpose. Collaborative climate is another characteristic of teamwork. It is important to keep an environment that is both positive and supportive. By maintaining a good climate within workmates, it is possible to avoid a scenario where group members are hostile and defensive toward another. And of course competence is the final characteristic of effective teamwork. Having competent team members is an integral part of overall effectiveness. Unfortunately, we often have no control over whom we work with; both in the classroom setting and in the work environment. Do not become distressed; instead remember that there is some way in which every team member can contribute.
Definitely Intel is a perfect example of technological and positional corporation. They have shown us how to make growth and prosper a company with their results. The power of a company that has survived within many other companies that go to the same direction. Their positioning has made them solve and recognize the needs of their customers. Intel inside campaign is famous because of that, because of the success that they have gotten around the world.

Similar Documents

Premium Essay

Intel Inside and Far Away

...Chapter 15 Summary Yuzhe Jiang Chapter 15 talks about the role of promotion in the marketing mix, the elements of the promotional mix, the communication process. The communication process has several steps, the goals and tasks of promotion, the AIDA concept and its relationship to the promotional mix, the factors that affect the promotional mix and the concept of integrated marketing communications. First, the role of promotion in the marketing mix. Promotion is communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. Promotional strategy is the plan for using the elements of promotion-advertising, public relations, sales promotion, and personal selling-to meet the firm's overall objectives and marketing goals. Based on these objectives, the elements of the promotional strategy become a coordinated promotion plan. The promotion plan then becomes an integral part of the total marketing strategy for reaching the target market along with product, distribution, and price. Second, the elements of the promotional mix. The elements of the promotional mix include advertising, public relations, sales promotion, and personal selling. Advertising is a form of impersonal, one-way mass communication paid for by the source. Public relations is the function of promotion concerned with a firm's public image. Firms can't buy good publicity, but they can take steps to create a positive company image...

Words: 963 - Pages: 4

Premium Essay

Intel Inside

...MGT3300 PRINCIPLES OF MANAGEMENTS Intel Inside and Far Away Case Application # 3 Shakine Charles DISCUSSION QUESTIONS 10-64 What challenges have Intel’s managers faced in connecting their geographically dispersed teams? The challenges that Intel’s managers have faced in the connecting their geographically dispersed teams is dealing with different team member living in different countries, time zone, language barriers, and diverse cultures. 10-65 How have they dealt with these challenges? Intel’s managers have dealt with these challenges by using the virtual retrospective methods. “A formal method used for evaluating project performance, extracting lessons learned, and making recommendations for the future”. Communications and collaboration are all geographically dispersed team priorities in order to be successful. 10-66 Would a “confrontational” atmosphere be appropriate in all team situations? Explain. A confrontational atmosphere can be both bad and good to improve team effectiveness. Good because disagreements about task content can be beneficial because it stimulate discussion, promote critical assessments of the problem and options, and can lead to better a team decision. It brings to the team of employees their beliefs, goals, values and variety to the organization in making all decisions. 10-67 Discuss how roles, norms, status, group size, and cohesiveness might affect these geographically dispersed teams? Roles might affect Intel and its global teams......

Words: 438 - Pages: 2

Free Essay

Amd: a Customer-Centric Approach to Innovation

...microprocessor, for its highest-end server line. Dell had long been an Intel-only shop. Landing Dell as a customer was the culmination of a four-year effort that AMD had codenamed Project MAID. Sunnyvale, California-based AMD designed and manufactured microprocessors for the computing, communications, and consumer electronics markets. With roughly 10,000 employees, the semiconductor company had 2005 revenues of $5.8 billion, a 17% increase over 2004. The 2003 launch of Opteron and the company’s AMD64 technology ushered in a new chapter in AMD’s history. Traditionally, AMD had been a distant follower to Intel, which had a dominant position in microprocessors for the server and personal computer (PC) markets. However, Intel’s dominance was eroding as Opteron gained acceptance and AMD focused on “customer-centric innovation” under Ruiz, who was appointed CEO in 2002. Driven by Opteron’s success, AMD’s unit share in servers for the second quarter of 2006 rose to 26%, up from 11% in Q2 of 2005.1 The top four computer-makers that sold the vast majority of servers—Hewlett-Packard (HP), Sun Microsystems (Sun), IBM, and Dell—now offered at least one Opteron-based server. Furthermore, AMD’s presence in the lucrative corporate segment was growing: 90% of the top 100 Forbes Global 2000 were using AMD64 technology by the end of 2005.2 And, AMD reported higher margins than Intel in the first quarter of 2006. AMD also felt it had built enough......

Words: 3665 - Pages: 15

Free Essay

Business and Management

...9-797-137 REV. MAY 22, 2008 DAVID COLLIS GARY PISANO Intel Corporation: 1968-1997 By January 1997, Intel, a Silicon Valley start-up, had attained a stock market valuation of $113 billion that ranked it among the top five American companies. Much of Intel’s success had been due to microprocessors, a product it invented in 1971 and in which it continued to set the pace. Despite the company’s illustrious history and enviable success, its Chairman and CEO, Andy Grove, worried about the challenges ahead: Business success contains the seeds of its own destruction. The more successful you are, the more people want a chunk of your business and then another chunk and then another until there is nothing left. I believe that the prime responsibility of a manager is to guard constantly against other people’s attacks.1 This case begins by describing Intel’s origins as a semiconductor company before turning to its evolution into the leading manufacturer of microprocessors. Intel: The Early Years Intel was founded in 1968 by Robert Noyce (one of the co-inventors of the integrated circuit) and Gordon Moore, both of whom had been senior executives at Fairchild Semiconductors. They, in turn, recruited Andy Grove, who was then Assistant Director of Research at Fairchild. From the beginning, this trio was the driving force behind Intel. The company’s initial strategy was to develop semiconductor memory chips for mainframe computers and minicomputers. Andy Grove recalled that after......

Words: 11311 - Pages: 46

Premium Essay

The Intel Pentium Chip Controversy

...Case Analysis: The Intel Pentium Chip Controversy (A) Immediate Issue: As Andrew Grove, during my meeting of December 17,1994 with my internal team, Should I approve replacing the defective Intel chips of all concerned users with no-question asked? Also, should we also pay for the labor and other incidental costs? How should we integrate our decision into our financial books? Basic Issues: • Negative Publicity: Since Oct 30th, we have encountered a self-propelled negative publicity campaign against Pentium brand and it doesn’t seem to fade away if we don’t do anything. • Business Ethics: We knew this problem since October, but tried to hide it with the hope that it will fade away. We will be scrutinized from an ethical perspective. • Cost of my decision: How much would it cost to replace the defective chips (fully or partially)? How much would it cost if I do nothing? • Risks and Liabilities: Some of our chips are being used by large engineering firms, financial industry, research firms and educational institutes. Is there a chance that we may be sued for damage to our users? What if our chips are used in a space program? • Role of the Internet: The pace at which it went from a simple technical report by Dr. Nicely to a full fledge all media campaign against Pentium within a short period of time emphasizes to me that I can’t underestimate the power of internet. • Major players in the market: Nothing hurt us more than IBM announcement to drop......

Words: 1710 - Pages: 7

Premium Essay

Intel Inside

...Business marketing’ Report on: Intel Submitted to: Khan tahsina nimmi Lecturer Department of Marketing School of Business Submitted By: |Rased Abdur |09-14501-2 | |Anoy Md Shakib Ahamed |09-14497-2 | | | | | | | | | | | | | Executive Summary The internal complexity of the personal computer has grown to a staggering level. Today’s most advanced processors and chipsets incorporate millions of transistors, and must be compatible with dozens of operating systems, hundreds of platform components and thousands of hardware devices and software applications. To ensure leading performance, reliability and compatibility in this complex environment, Intel invests over $300 million......

Words: 8915 - Pages: 36

Premium Essay

Intel Strategy Analysis

...Intel Corporation Strategic Analysis Group-11 Maithilee Deshmukh-123 Siddhesh Hegde-51 Swapnil Wagh-53 Swati Agrawal-54 (PGDM-B) Group-11 CONTENTS 1. History & Introduction 2. Industry Analysis 2.1 Porter’s Five Forces Framework 2.2 Complementors & Strategic Groups 2.3 Life Cycle Analysis 2.4 SWOT Analysis 2.5 PESTEL Analysis 3. Internal Analysis 3.1 Resource Based View Analysis 3.2 VRIO Framework 4. Business Strategy 5. Tetra-Threat Framework 6. Conclusion Porter’s Five Forces Analysis Threat of New Entrants (Low) 1) High Industry Profitability (+) 2) Large fixed costs (-) 3) Economies of scale in research, chip fabrication, consumer marketing etc. (-) The microprocessor market is characterized by short product life cycles, rapid advances in product design, competitive pricing and process technology. This means if firms want to be competitive in the industry they have to invest large amounts of fixed cost to create specialized facilities for production as well as continuously devote large amounts of funds to research and development in order to keep producing top-of-the-line products. Supply side economies of scale give large microprocessor firms advantages in R&D. Since the cost of creating one extra microprocessor is relatively insignificant the larger production size allows R&D costs to be distributed over a larger number of chips. 4) Learning economies &......

Words: 6419 - Pages: 26

Premium Essay


...high-tech polycarbonate Makrolon® stand out from its competitors. This cooperation between Bayer and selected Makrolon® processing companies began in 2000. Through this arrangement, the consumer is related the message that not only is the product manufacturer committing himself to the quality of the product but so too, is the supplier of the most important constituent – the material used to make it. Since its invention in 1953, this plastic has been regarded as a versatile material with many positive properties. With its customizing ability for transparency/opacity, impact strength, temperatureindependent dimensional stability, exceptional flow properties and light weight, the application potential for Makrolon® is virtually unlimited. As far as brand strategy is concerned, it is an enormous benefit to Bayer MaterialScience that the plastics industry has VI Foreword by Bayer known and worked with Makrolon® for several decades. A new aspect, however, is the targeting of other groups. The aim is that not only product designers, buyers and engineers should be made familiar with the material but also the tradesmen and consumers. Since plastic is a key component of the consumer product and bears considerable responsibility for its function, but cannot be directly “seen”, Ingredient Branding makes an important contribution. Some examples of consumer products that bear the quality mark “made of Makrolon®”: • Our Latin American partner Videolar, uses this seal of quality to......

Words: 106805 - Pages: 428

Free Essay

Electronic Materials Introduction to Semiconductor Devices

...Computer Engineer Intel Develops World's Smallest, Fastest CMOS Transistor SANTA CLARA, Calif., Dec. 11, 2000 - Intel Corporation researchers have achieved a significant breakthrough by building the world's smallest and fastest CMOS transistor. This breakthrough will allow Intel within the next five to 10 years to build microprocessors containing more than 400 million transistors, running at 10 gigahertz (10 billion cycles per second) and operating at less than one volt. The transistors feature structures just 30 nanometers in size and three atomic layers thick. (Note: A nanometer is onebillionth of a meter). Smaller transistors are faster, and fast transistors are the key building block for fast microprocessors, the brains of computers and countless other smart devices. These new transistors, which act like switches controlling the flow of electrons inside a microchip, could complete 400 million calculations in the blink an eye or finish two million calculations in the time it takes a speeding bullet to travel one inch. Scientists expect such powerful microprocessors to allow applications popular in science-fiction stories -- such as instantaneous, real-time voice translation -- to become an everyday reality. Researchers from Intel Labs are disclosing the details of this advance today in San Francisco at the International Electron Devices Meeting, the premier technical conference for semiconductor engineers and scientists. "This breakthrough will allow Intel to continue......

Words: 3598 - Pages: 15

Premium Essay

Apple Case Study

...9-708-480 REV: SEPTEMBER 8, 2008 DAVID B. YOFFIE MICHAEL SLIND Apple Inc., 2008 In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc.1 With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple’s future, but they now accounted for less than half of its total revenue. A year and a half later, in June 2008, the company posted results that ratified the success of its leap beyond the PC business: In its third quarter, Apple earned a net profit of $1.07 billion on $7.46 billion in revenue, for a 38% increase on year-ago quarterly sales. Annual results were also impressive. Sales in the 2007 fiscal year topped $24 billion, up 24% from the previous year. (See Exhibit 1a—Apple Inc.: Selected Financial Information, plus Exhibit 1b and Exhibit 1c.) Investors, meanwhile, sent Apple’s stock to new heights: Despite a sharp drop in early 2008, its share price had risen more than 15-fold since 2003 and now hovered near its all-time high. (See Exhibit 2—Apple Inc.: Daily Closing Share Price.) Non-PC product lines drove much of Apple’s financial performance. The company’s iPod line of portable music players, together with its iTunes Store, had upended the music business. With the iPhone, a multifunction handheld device released in June 2007, Apple aimed to do the same for the mobile phone market....

Words: 18878 - Pages: 76

Free Essay

Total Faltu

...stumbled on a remarkable statistic – web usage was growing at a rate of 2,300% a month. Online commerce, he realized, was the future. 2 Apple He drew up a shortlist of 20 products he thought could be successfully sold over the web. The list included music, magazines, PC software and hardware – and books. The list was shortened to books and music. In the end books won. He reasoned that with more than 1.3 million books in print versus 300,000 music titles, there were more to sell and fewer big fish. Five years on and the company is worth more than the combined value of Barnes & Noble and Borders, its two biggest competitors, and continues to grow at a voracious rate. Bezos understands that explosive growth is vital to the new model. So far, he has foregone profits, preferring to plough the money generated by sales into growing the business. In ecommerce, however, first-mover advantage does not provide a safe sinecure for life. Traditional suppliers are creating their own direct channel to the customer. In the next few years, customer loyalty will be the battleground. The question now is whether Amazon can successfully position itself as a seller of everything, using the online environment as a tool to build and manage the customer relationship. The key question will be whether the value-added component of the Amazon formula is sufficient to ensure customer loyalty over the long-haul. Links: Apple Apple was founded by Steve Jobs and Steve Wozniak in 1976.......

Words: 10688 - Pages: 43

Premium Essay

Apple's Case

...made 200 units and taken on a new partner—A.C. “Mike” Markkula, Jr., who was instrumental in attracting venture capital as the experienced businessman on the team. Jobs’s mission was to bring an easy-to-use computer to market, which led to the release of the Apple II in April 1978. It sparked a computing revolution that drove the PC industry to $1 billion in annual sales in less than three years.5 Apple quickly became the industry leader, selling more than 100,000 Apple IIs by the end of 1980. In December 1980, Apple launched a successful IPO. Apple’s competitive position changed fundamentally in 1981 when IBM entered the PC market. The IBM PC, which used Microsoft’s DOS operating system (OS) and a microprocessor (also called a CPU) from Intel, was a relatively “open” system that other producers could clone. Apple, on the other hand, practiced horizontal and vertical integration. It relied on its own proprietary designs and refused to license its hardware to third parties. IBM PCs not only gained more market share, but they also emerged as the new standard for the industry. Apple responded by introducing the Macintosh in 1984. The Mac marked a breakthrough in ease of use, industrial design, and technical elegance. However, the Mac’s slow processor speed and lack of compatible software limited sales. Apple’s net income fell 62% between 1981 and 1984, sending the company into a crisis. Jobs, who was often referred to as the “soul” of the company, was forced out in 1985.6 The......

Words: 13676 - Pages: 55

Premium Essay

Intel Dilemna

...x86 journey, Intel has led the innovation curve in microprocessors. this has, among other things, forced Intel to kill its own profitable products, to protect its territory. The 486 was introduced in 1992. Now in 1996, we are on 3 generations of chips ahead and Intel has stopped making 486 chips, an era ago. This gives very little time to Intel to recover the product development costs before it has to commit infanticide on its successful products. There are 3 things that Intel has done worldwide to solve this problem. The first, is the Intel Inside campaign - which must rank as one of the greatest advertising innovations - which has drawn attention to the Intel brand name. The second, is to ensure rapid global rollouts of all its products. The third, is to build a brand stronger than the "X86" nomenclature - by opting for the name Pentium instead of the dry 586 - the natural successor. Pentium was launched with fanfare, and a hiccup not withstanding, succeeded as expected. The added bonus was the brand name which brought the product out of numerical nomenclature and made it a high-recall brand. It was, however, the success of Pentium that put Intel in a quandary. When the 5th generation processors time came to yield place to the new, 6th generation chip, Intel was loathe to see all the money poured into Pentium become history with the brand. It was this thinking that led to the 6th generation chip being named P6 instead of 686 or whatever it may have been. Intel, opted for......

Words: 3980 - Pages: 16

Free Essay

Buying Laptop

...HTTP://SMIDGENPC.COM, MATT SMITH 3 BUYING LAPTOP COMPUTERS 2012 1. Introduction Laptops have walked a winding road since our 2011 guide. The flooding in Thailand didn’t seem to excessively impact pricing, but it did appear to limit hard drive choices in some models. Numerous companies have introduced ultrabooks, but the verdict is still out on their success. Intel has released an updated CPU architecture, code-named Ivy Bridge, and Nvidia has released a brand new GPU architecture called Kepler. These advancements have further moved the market towards lighter, thinner laptops. Competition from tablets also seems to have had some impact. Laptop manufacturers are beginning to embrace instant-on features for Windows laptops and are offering highresolution display options on more laptops. Battery life continues to improve, as well. This 2012 update is debuting half-way through the year, but there’s reason for that. We’ve timed this release to coordinate with Intel’s Ivy Bridge release. Though it is not a complete re-design, it will change what you can expect from a new laptop. 1.1: The Current Laptop Market 1.2: Ultrabooks Hit The Spotlight Intel started to talk seriously about ultrabooks in mid-2011, but there were no models available for purchase until later that year and a number of products weren’t unveiled until the Consumer Electronics Expo (which is held in January). You can now buy a number of ultrabooks from Acer, ASUS, Toshiba, Dell, Lenovo, HP and others. Most......

Words: 5770 - Pages: 24

Free Essay

Aic Pdf Case

...rP os t 4245 JANUARY 21, 2011 STEVEN C. WHEELWRIGHT SUNRU YONG op yo AIC Netbooks: Optimizing Product Assembly November 15, 2008, was a cold night in Shenzhen, China. Inside the factory of electronics firm AIC, Inc., Production Manager Elias Chen watched completed QuiN 816 netbooks rolling toward the end of the conveyor belt, where the final assembly line worker placed each unit onto the rack for the shock test and the final burn-in test by quality assurance. After a frantic start-up phase in August 2008 and three months of frequently recalibrated production runs, the line was operating more smoothly. However, Chen knew that the Taipei office wanted to further improve performance at the Shenzhen plant. It was time to review the netbook assembly operations and identify ways to optimize the line. tC Company Background No Advanced Integrated Circuitry, Inc.—later renamed AIC Systems—was founded in Taichung, Taiwan, in 1992 as a producer of printed circuit boards, focusing on motherboards and graphics cards for the personal computer industry. Initially, AIC Systems competed for business as a low-cost manufacturer in the industrial zone of Xitun, focusing on the PCI bus chipset that launched with the Intel Pentium CPU in 1993. The company supplied branded manufacturers of desktop and laptop computers such as Dell, Hewlett-Packard, and Compaq. While AIC Systems total volume was lower than Taiwanese rivals Elitegroup Computer Systems,......

Words: 4110 - Pages: 17