Premium Essay

Intell Seeker

In: Business and Management

Submitted By mhammer23
Words 1812
Pages 8
When this case was created we were on the edge of what was to come in Consumer Generated Media. Today we have blogs, Facebook, Twitter, and whatever else is right around the corner in this rapid changing environment. These sources provide opportunities for both consumers and marketers to gather more information then ever before. The information available from the CGM sources provides a great opportunity for marketers to improve their customer relationship management as well as give them a great opportunity to gain insights into their consumer’s behaviors. I feel the potential is outlined very well in Exhibit 10 of the case. The main issue that marketers face is how they create meaning for decision makers with all of this information. I feel Intelligence Seeker is on the right track by targeting the seemingly unlimited potential the question is are they providing the context their customers are looking for and need? The sky is the limit with CGM today but developing the means to create the meaning is a complex proposition.
The two Pulsebrand reports that were referenced could provide a brand manager many insights into their customers and competitors. Exhibit 4 gives a nice summary of the overall attitudes and interests of your customers and exhibit 5 allows the brand manager to drill into the detail from the customers themselves. Using both reports together could give a brand manager valuable insights about their products, customers, and competition.
At a summary level a brand manager can see how their brand measures up against the other products or brands. The reports allow someone to discover their overall customer tones as wells as gain insight into what topics are most often being discussed? From this information you will want to know the what, why, where, and when. Utilizing the information from Exhibit 5 a brand manager will hopefully be able to gather

Similar Documents

Free Essay

Innocentive Business Model

...company, and is distributed widely in markets and around the world. The business model of crowdsourcing pioneer INNOCENTIVE is quite similar to a question-answer web forum on the web. Main stakeholders in this model • The “Seeker”- The Company, organization or individual who is looking for an answer to a problem or a question. • The “Solver” – Individuals who are willing to answer to the questions or problems, usually giving a good solution based on experience or their idea • The “Observer” –Though this does not appear on their company page, INNOCENTIVE acts as a moderator to guide the two parties. The “Seeker” (it can be a corporation, governmental entity, nonprofit organization or partners) registers to INNOCENTIVE site and sets: 1. The question or problem to ask, 2. Set the amount of reward when the problem is answer to the “solver” 3. And, set the deadline, by when the problem would like to be solved. The “Seeker” will also pay a fee each time the problem is posted. The amount of the reward will be decided by the “Seeker” and INNOCENTIVE, based on such criteria as how effective the answer/idea was, or by how much profit it would bring to the “Seeker”. On the other hand, the uniqueness of this model is that the “Solver” and the “Seeker” remains anonymous, and the “Solver” could have various backgrounds not necessarily linked with the “Seeker’s industry. This has been proven effective in the past when the 2007 Exxon oil spill removal method was suggested...

Words: 1966 - Pages: 8

Free Essay

Forever 21

...personnel with differing skills sets, commonly referred to as solvers, to provide solutions to those who desire particular skills for their problem, called the seekers. Common value propositions: For seekers: • Efficient and effective completion of specified tasks. • Employment on a ‘need’ basis for cost savings. • Vast skills pool to find the most suitable candidates for the job. • ‘Open Innovation’ (Chesbrough, H. 2003). For solvers: • Vast job opportunities. • Specified workload and financial reward. • Flexibility of working hours and location. • Gain experience in various fields of work according to own preference. 1.2 Crowdsourcing Platforms Analysis Platform Website Specific Value Propositions Mechanical Turk Seekers – Individuals and companies seeking extensive labour. • Opportunities open to the general public as jobs focus on the division of labour for simple tasks requiring minimal innovation or technicality. • Fixed payment, easy to calculate based on ‘HITS’ (Amazon Mechanical Turk Inc. 2015). Solvers – any individual with free time. Freelancer Seekers – Individuals and businesses seeking innovative fashion design. • Requests of design announced gaining response from various designers to choose from (Freelancer Technology Pty Ltd, 2015). • High degree of communication between seeker and solver for idea...

Words: 1997 - Pages: 8

Premium Essay

E-Recruitmnet

...needed certificates, expertise, personality and talents. Many companies are already started e-recruitments but others still feel that it’s unsecured to do this task online. This essay will be discussing the pros and cons of e-recruitment. The purpose of e-recruitment is to make the process of recruiting easier and faster. Therefore, some companies find that e-recruitment is a good process to be done for affective recruitment. There are many advantages that come under e-recruitments. The most important advantages of e-recruitment is that it’s considered as a faster, easier and less expensive way to recruit. Job seeker can send his\her CV through the internet to the address provided in the organization’s website. By this way, job seeker is not required to go to the organization itself. It also helps the recruiters to have more time to select the most qualified job seeker who match the organization's requirements. Moreover, e-recruitment helps in attracting more audience in a short time. E-recruitment reduces the cost of employees required to do the process of recruiting. it also helps to provide a valuable information about the company . On the other hand, there are some disadvantages of...

Words: 524 - Pages: 3

Premium Essay

Finding Jobs

...field. Whereas Riley Guide offers limited and a less variety of jobs as well as job search options. “CareerBuilder is an employment-based site that helps job seekers to search for job openings by keyword, location and career category”. Whereas Riley Guide serve as an online source designed to help jobseekers find employment websites. When using CareerBuilder.com job seekers have the ability to post resumes and apply to job openings after creating their own online profile. Whereas Riley Guide servers as a search engine which allows visitors to browse through multiple lists directly from the website. The list is only a blueprint that provides links to other sites where visitors can search for employment. Also Riley Guide does not give visitors the option to create their own online profile or upload any resumes. Riley Guide is only a guide to other resources that can help jobseekers find employment. CareerBuilder.com offers career advice information and a resume writing service. The writing service can assist you with writing your resume as well as critiquing the resumes you may post to your online profile. Whereas Riley Guide offers only articles as a guideline when writing or posting your resumes to other employment sites. Careerbuilder.com is more organized and structured better to help job searching easier for job seekers. Whereas Riley Guide is too complicated due to the fact everything is scattered all over the homepage and every link is followed by another link. CareerBuilder...

Words: 590 - Pages: 3

Free Essay

The Host

...really changed and got some focused off the movie. One of the main character difference that I found interesting was the Seeker. The Seeker from the movie was not what I expected after reading the novel. While reading a novel I always have interesting thoughts such as, what if there was a movie that portrayed this book? Would all the scenes be shown on the movie or would they take some out? Would the characters look the way they are described? As I was reading the novel ‘The Host” I imagined and made pictures in my head of how each character looked by the way the book described it. I would always have the picture in my head of how the characters looked to me. After finishing the novel and proceeding to watch the movie I expected the characters to look somewhat how I imagined. First of all Melanie looked somewhat how I imagined, young and innocent looking. I imagined Wanda like some sort of bright, flashy soul looking thing, and that’s how it kind of looked in the movie. Yet, I found one big difference in a character. The Seeker did not look nothing like I imagined or how it was described in the novel. In the novel ‘The Host” the Seeker is a small lady, dark-haired, and dressed mostly in black. I imagined her evil looking, with a serious face and a very dark person. Yet, in the movie it was a whole different appearance. In the movie “The Host” the Seeker is very blonde, stands regally on some serious wedge heels, dressed in a futuristic cream-colored pant suit and does...

Words: 1055 - Pages: 5

Premium Essay

Khan

...This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee. Saylor URL: http://www.saylor.org/books Saylor.org 1 Preface Competing books are focused on the academic part of HRM, which is necessary in a university or college setting. However, the goal with this book is not only to provide the necessary academic background information but also to present the material with a practitioner’s focus on both large and small businesses. While the writing style is clear and focused, we don’t feel jargon and ten-dollar words are necessary to making a good textbook. Clear and concise language makes the book interesting and understandable (not to mention more fun to read) to the future HRM professional and manager alike. It is highly likely that anyone in business will have to take on an HRM role at some point in their careers. For example, should you decide to start your own business, many of the topics discussed will apply to your business. This is the goal of this book; it is useful enough for the HRM professional, but the information presented is also applicable to managers, supervisors, and entrepreneurs. Besides these differences, other key differences include the following:   This book utilizes a technology focus and shows how HRM activities can be leveraged using technology. We have also included a chapter on communication and information...

Words: 157258 - Pages: 630