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Intellectual Property and Trade Secrets

In: Computers and Technology

Submitted By mqb2
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Pages 2
Intellectual Property and Trade Secrets

Some of the Intellectual Properties that KAMB Sporting Goods will feature are an E-Bay Website application, Sporting Goods website, sports information section and a Motion-Sensor Software. The motion-sensor software is software created to improve movements of athletes. This particular software is used for football, baseball and golf. Some of the professional leagues of these particular sports along with collegiate sports also use this particular equipment. The software is combination of motion sensors and computer movements combined into one. The website will mirror the image and branding elements showcased in the retail store. The main keys to the website are to provide a resources area, offering articles, research product information, and website links of interest to its customers. We will advertise the web address in local magazine ads, newspapers, radio, TV, etc…

Financial Information
KAMB Sporting Goods store will regularly monitor all financial statements; they will also have a direct correlation to the health of our business and store. We have forecasted into the future with a steady, but moderate growth rate where sales will grow by 2% every month and 24% every year. All sales will be in cash or credit card, which will lead to positive cash flow. Profits will be reinstated into the business in hopes of future product & expansions.
Key assumptions: Growth rate: 2% per month, Daily sales: 6 shoes per day at avg $70, apparel 24 items of more avg at $25.
Growth will be steady throughout the year.

Break Even Analysis

Monthly Revenue: $ 31,000

Avg Percent Variable Cost = 55%

Estimated Monthly Fixed Cost $ 13,016

Revenues will come from sales from seminars, membership cards, and sales from store & online store.

The total cost of sales will increase every year.

Online store will have various expenses from site design changes, site development and testing, user interface design, maintenance and upkeep for the site.

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