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Intellectual Property

In: Business and Management

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TRADEMARKING

A trade-mark is a word, symbol or design, or a combination of these, used to distinguish the goods or services of one person or organization from those of others in the marketplace. Trade-marks have come to represent not only the wares and services themselves but also the reputation of the company. They are considered as an important intellectual property (IP) asset. Trade-marks can also comprise the emblem (logo) of the company, the shape of an object, as well as a signature.

Use of marks to indicate ownership of goods was particularly important for owners whose goods moved in transit, as those marks often allowed owners to claim goods that were lost. Producers often relied on identifying marks. Trademarks are often associated with a company's reputation or goodwill, and many companies have a brand name, which is associated with high quality etc.

Different kinds of Trademark and Trademark symbols

There are three basic types. Ordinary marks are words and/or symbols that distinguish the goods or services of a specific firm. Certification marks identify goods or services that meet a standard set by a governing organization. Distinguishing guise identifies the shaping of wares or their containers, or a mode of wrapping or packaging wares.

TM for an unregistered trademark;
SM for an unregistered service mark; for a registered trademark or service mark.

Registration processes of trademark

Trade-mark registration usually involves:
A preliminary search of existing trade-marks;
An application;
An examination of your application by the Trade-marks Office;
Publishing of the application in the Trade-marks Journal;
Time for opposition (challenges) to the application; and
Allowance and registration (if there is no opposition).

INTELLECTUAL PROPRIETY

The primary objective of the intellectual property regime is to reward and protect the innovation and grant the owners of the intellectual property rights (IPRs) control over their inventions / works. This includes the right to prevent the unauthorised use and entitlement to financial remuneration for the grant of a right to use.

The Office of External Relations, is responsible for managing the patent portfolio and maintaining a Register of Patents.

the Office of External Relations will discuss with the Originator and the head of the Organisational Unit the requirements for filing the application and the timeframe for submission of the application; the Office of External Relations will be responsible for preparation and submission of the application, with the assistance of the Originator and external patent attorneys; and the cost of filing all patent applications will be borne by the Office of External Relations.
Where the approves termination of patent protection, the Intellectual Property rights will be offered to the Originator. The office will give the Originator at least 30 days written notice of its intention not to proceed with patent protection.

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