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Intended Audience

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Submitted By hassaan
Words 452
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Intended audience: basically the intended audience of the author are leaders and executives of the companies who have to work in different environments, at different levels of appointments in the companies as a team leader. The author has highlighted different components of emotional intelligence which in his point of view are essential for a good leader to achive the goals of his company.The author has also tried to draw the attention of the executives of the companies to look into their shortcomings. Who normally fail to give due respect to employees who openly acknowledge their shortcomings. He has also tried to discuss the problems which are being faced by the junior leaders and lower staff who have to, most of the time only execute the orders of their executives who normally give decision without realising the amount of hardwork and efforts which have been put in by the lower staff to make the systems mature enough to run the companies.

Does the author maintain objectivity?
The author has made a very good effort to maintain the objectivity of the subject he has selected. He has put in lot of efforts to justify his view point by giving different examples. He has discussed many traits which a leader must possess to become a successful leader/executive. He has done a very good work to

prove his ideas by giving so many reasons which can make a leader good or bad.at most of the time he was very emotional to prove his ideas but he was very logical in his work.at certain places the reader feels that he has become baised to prove his ideas but throughout the article the author remained emotionaly charged by expressing his view point in a very effective way.as per my view point the author has put in a concerted effort to give the ideas which can enhance the leadership

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