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Inter Comm

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Phase 4 IP Key Assignment
Dr. Theodore Okendu
Colorado Technical University Online
MGM316-1304B-05 : International Business Communications
Laura Prestridge
December 15, 2013

Negotiations and Cross-Cultural Approaches
Fast-Food Franchise Project Expansion Orientation Meeting
The Fast-food franchise has been cleared for business in all four countries (United Arab Emirates, Israel, Mexico and China). Construction on the restaurants is about to begin with the financing coming from the United Arab Emirates, the materials coming from Mexico and China, the engineering and technology coming from Israel, and the labor being hired locally within the countries by the management team from the United States. All of the key players are coming to headquarters in the United States for a big meeting that will explain the project and let the players get to know each other. At the beginning of the meeting the people seem to be staying with their own groups and not mingling.
Cultural phenomenon is taking place in this meeting because each of the cultures has their own behaviors, values, customs, and beliefs that are taught from generation to generation. The other cultural phenomenon in the room is nationality, race, and ethnicity. It is natural that the people are drawn to stay in a group with others of their own culture and be uncomfortable being around different cultures than their own. Intercultural communication is critical in the business world and is mandatory when in an expansion of a business into other countries. The common denominator to bridge the gap between the different cultures is to show respect of customs, etiquette, and traditions of the other cultures.

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