...Progressive Commercial: Meant to be Together * In the commercials from Progressive, the ads were paid for by Progressive. Progressive’s slant to their commercial is that Progressive insurance makes everything better. If it is the outdoors then Progressive makes being outside more fun and a better time overall. The examples given by Progressive show that if it is fun it is Progressive, this commercial does not concentrate on prices they just concentrate on showing people having fun, I believe that it reflects the believe that if people are having it appeals to more people, especially at this time with the economic problems that everyone is having. Wendy’s Commercial: Wild Berry Frosting * In the commercials from Wendy’s the ads were paid for by Wendy’s. Wendy’s slant to their commercial is that by having a Wendy’s product you can experience a mini vacation. The commercials from Wendy’s once again have the same reflection of society that Progressive’s commercials have, that they make everything more fun. I think that at this moment in time with the economic problems and everything that is happening, people are more apt to go for something that appeals to the light hearted, to their happier moments. 2nd Part I am not skeptical of Giuliani’s credibility as he, as well as every American, knows what happened on 9/11. His sincerity came across clearly and he was in no position to fake the topic, especially since it creates a very strong emotional feedback from almost...
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...corrections as the campaign rolls on. 3. For a start, you can publish the campaign in all countries and territories, and as you progress and your app gets downloads, you can then try selecting target countries. 4. Do some research to find out popularity of your app or service in those countries – check on how similar apps and services have fared in those places. 5. Some countries are generally good when it comes to free and paid apps. They give good ads revenue on free apps and also do well in downloading paid apps, number one on this list is USA and also countries like Turkey, Germany, Spain and Italy have been good to me. 6. Monitor your campaigns periodically. It is good to check on the campaigns at least once a day (daily report) if you have the time. This way you can update the countries and cities, remove the non-performing and add new ones, and even update the ad image and message once in a while. This ensures that your ads are kept exciting and users click through.(improve your CTR). 7. Be careful with funds. Ad campaigns can turn out to be an expensive venture especially with the new payment models introduced by Google recently which collects funds directly from your Credit/debit card directly....
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...Question 9 Explanation: Ad delivery determines how often your ads show throughout the day. After you set your campaign's budget, you have the option to choose one of two ad delivery methods: 1) Standard Delivery (default option) distributes your budget throughout the day to avoid reaching your budget early on. This option is recommended if you want to reach your audience evenly throughout the day, rather than just in the morning. 2) Accelerated Delivery displays your ads more quickly until you run out of budget. So, if your campaign is limited by budget, your ad might stop running earlier in the day. Question 12 Explanation: A client manager will be billed for these accounts via manager order-level monthly invoice Question 15 Explanation: Effective video ads educate and entertain, and also inspire the viewer to act. If your campaign's goal is not just about branding, make sure you communicate to your customers what you'd like them to do, such as visit your store or site, call a phone number, or complete a purchase. Letting people know that they can learn more by clicking "play" usually increases play rates and video interaction rates. * Entice customers to click "play" using rich, sharp colors. * Include a few words to describe your product, service, and/or business. * Boost your play rate with a call-to-action that lets customers know they can play the video to learn more. * Create multiple video ads with different opening image sizes to increase...
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...principles to inform your choices and comments. Please focus your analysis on visual tensions at play in your examples. Narrative tensions like humor and surprise may be also considered as a product of the visuals but should be secondary factors. Acceptable sources for examples include printed ads in magazines and newspapers, static ads on websites, and posters. Unacceptable sources include web banners and ads, videos of any kind, catalogs (inside and out), magazine covers, and websites for the item being promoted. You may scan printed pieces to save as a jpg/png and attach to your response. You may also provide screen shots or urls for print ads that are reproduced online (although, again, web ads are not appropriate). See “File Formats” under Course Content for image size and resolution guidelines. Post your example as a jpg or pdf and answer the following questions about your ad byThursday of week two: * Which elements of the ad fit our definition of low visual tension? Which principles are used (i.e., centering, symmetry, repetition, etc.)? * The low visual tension is location on the edges as the wording stops yet is not symmetrical to both sides. * Which elements of the ad fit our definition of high visual tension? Which principles are used (i.e., contrast, asymmetry, proximity etc.)? * The high visual tension is the woman centralized in the middle breaking up the writing in the background. There is also high tension in the way the letter contour a human...
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...IMC Strategy for Motorola Tablets IMC Project part 2 Group 1 Shivangi Anupriya (221136) Sonakshi Srivastava (221146) Pratik Parikh (221180) Swati Aggarwal (221155) Abhishek Jain (221175) Subhanshu Gupta (07355) Table of Contents Introduction .................................................................................................................................................. 2 Product ......................................................................................................................................................... 2 Segmentation: .............................................................................................................................................. 2 Targeting: ...................................................................................................................................................... 3 Positioning: ................................................................................................................................................... 3 Objectives: .................................................................................................................................................... 4 Marketing Brief ............................................................................................................................................ 4 Creative Brief ......................................................................................................................
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...check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes x No ¨ Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.: Yes ¨ No x Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No ¨ Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be...
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...Technology in Education By: Elsie Blaylock EDU 623 Instructor: Benjamin Kirgan April 2, 2012 Technology in Education In the last few years technology has made enormous impacts on education. The resources available to students have become so vast that it now enables children to experience places and periods in time that they would never get to view in their life time. With this type of technology children have been able to improve their research and writing skills. In the article “Effects of Technology on Classrooms and Students” it talks about the change in the role of students and teachers. “Technology use allows many more students to be actively thinking about information, making choices, and executing skills than is typical in teacher-led lessons.” (Means & Singh, 2012)Sometimes this is a great thing and sometimes not so great, because some teachers allow the computers to do all the teaching and not interact with the children. Next the article goes on to talk about different areas that children are effective by technology. Such as, an increase in self-esteem, the technical skills that students develop at an early age, harder tasks that are accomplished, the ability of peers cooperating with each other, the increase of resources available to students, and the approval of peers after students have completed and presented their projects. Overall this is a good resource for understanding...
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...Assess Leslie's teaching using the effective teaching characteristics outlined in Figure 11.1. Your Answer: Ms. Leslie was teaching a teaching a group of students, the student had a problem understanding the English class work. Ms. Leslie wrote on the board two type of sentences one was correct and the other was wrong. As a class Ms. Leslie had each student to explain the sentences, once everyone was finish. As a group they discuss the sentences. When Ms. Leslie explain the difference of the sentences the class as a whole understood the lesson better. Teacher planning, teaching strategies, and assessing learning are the three dimensions for which the most evidence exists. Leslie was well planned. She had her examples (actually, an example and a non-example) prepared on transparencies and ready to be displayed. And she made arrangements to have a second overhead in her room, so she could display the two transparencies at the same time. She was well planned. Leslie used effective teaching strategies. She was well organized, her language was clear, and she questioned effectively, particularly in the area of equitable distribution. She used high-quality examples and she developed her lesson with high levels of interaction. She provided effective feedback during the course of the lesson. Leslie's assessment was aligned with her learning objective and her learning activity. We don't have direct evidence for her personal characteristics or classroom management. However...
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...10 Grammar Mistakes That Make You Look Stupid Version 1.0 May 23, 2005 These days, we tend to communicate via the keyboard as much as we do verbally. Often, we're in a hurry, quickly dashing off e-mails with typos, grammatical shortcuts (I'm being kind here), and that breezy, e.e. cummings, no-caps look. It's expected. It's no big deal. But other times, we try to invest a little care, avoiding mistakes so that there's no confusion about what we're saying and so that we look professional and reasonably bright. In general, we can slip up in a verbal conversation and get away with it. A colleague may be thinking, Did she just say "irregardless"?, but the words flow on, and our worst transgressions are carried away and with luck, forgotten. That's not the case with written communications. When we commit a grammatical crime in e-mails, discussion posts, reports, memos, and other professional documents, there's no going back. We've just officially gone on record as being careless or clueless. And here's the worst thing. It's not necessary to be an editor or a language whiz or a spelling bee triathlete to spot such mistakes. They have a way of doing a little wiggle dance on the screen and then reaching out to grab the reader by the throat. So here we are in the era of Word's red-underline "wrong spelling, dumb ass" feature and Outlook's Always Check Spelling Before Sending option, and still the mistakes proliferate. Catching typos is easy (although not everyone does it). It's the...
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...MARKETING STRATEGY FOR JUBBLY NAME To make it more appealing to the customers , we are planning to change the product’s name. We have chose “Fun-dae” to replace “Jubbly” because we think that it is more emotive and inspiring. The word fun because we want the customers to have fun during and after eating the ice-cream. Futhermore, we think that “fun-dae” is short, punchy and memorable. Short and punchy name is a must to grab the customers’ attention. Fun-dae is a unique name and we have high expectation that this ice confection will be a hit. TAGLINE “HAVE FUN EVERYDAY WITH FUN-DAE” This new tagline will replace the old one that is “Lovely Jubbly”. We put the word “everyday” because we want the customer to eat it everyday. As this tagline is simple , we want the tagline be the people’s talk and when to have fun they will find “fun-dae”. DESIGN The design for the logo is also given a fresh image that goes well with the current generation’s trend. PRODUCT RANGE The original flavours such as orange , tropical , strawberry , blackcurrant, will remain as part of Fun-dae. We will add few new flavours that will be announced soon. All these flavours are suitable for the whole family. Product shape which is triangular will remain the same as we want the customers to still have memory of eating Jubbly. Besides that, this shape is unique as ice confection and ice-cream mostly come in cone or rectangular shapes. We will also give option for the buyers which would...
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...Technological advancement has impacted the way society is able to further our education. There arguably pros and cons in deciding to pursue an online education versus the traditional classroom education. An online education may be a practical solution for students who are seeking more flexibility in their education venture. Traditional classes are more suitable for students who are seeking structure, being they have scheduled classes, whereas an online student does not have a particular time to be in class but must adhere to the participation requirements. Traditional classes allow students to have the freedom of managing their time differently compared to online students. In traditional classrooms students voluntarily participate in class discussions, online students are required to attend online forum classes for a minimum of three times a week. Online students are required to participate in discussion boards with other students, with a minimum posting participation of eight times a week. Therefore, online students have a wider perspective of opinions including people that may struggle compared to traditional environment. Online students must be able to manage their time for participation and also to continue with full time jobs and family duties. There are advantages and disadvantages to considering an online education that will be discussed. When pursuing an online education, one must take into account the participation requirements and being able to adhere to the schedule...
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...How could the digital technologies described in this chapter have been used or adapted to address student diversity? Be specific in your examples. Chapter 6 describes various successful ways to use digital technologies in the classroom. These technologies represent perfect ways to address student diversity. There is always student diversity in every classroom no matter what level or subject that you teach. These diversities can range from many different things including: Race, gender, language, students with learning disabilities, and even physical disabilities. Digital technologies can make a difference in reaching all students in the classroom no matter the diversity. Graphic tablets can be used with a stylus to draw diagrams or create artwork on an electronic pad. This can be used also in elementary schools to help students with hand writing disabilities. Touch screens are used to respond to human touch instead of a mouse. Touch screens can help students that are preliterate, cannot type, or have difficulty controlling a mouse due to physical impairment. Digital whiteboards are also used in the classroom so that instead of erasing information, you can save or even print the information. This can be beneficial to students that are slow copying information or students that do not understand the information and need to go back and look at it. A built in scanner records the drawing as the teacher writes on the whiteboard. The information can even be connected to...
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...NBT1 Classroom Management (1114) Task 1 Michael Huffman 000425912 20160316 A1. Positive Social Interaction Ms. Smith’s homework policy has some positive ideas within it in order to develop the students and parents social and interaction skills. For example by providing handouts for students to review and give to their parents allows the parents to get involved in the child’s education and provide guidance for them in regards to homework requirements. Also, by writing the assignments on the board it forces students to get into the classroom mindset prior to the beginning of class (Akalin, 2015). Furthermore by allowing students to appeal their homework grade after an assignment is completed lets them have a voice within the classroom and challenge the decisions of others when they feel as though they are correct. I hope to teach in the fifth grade and this type of policy would open a line of communication between myself and the students as well as between myself and the parents. A2. Self-Motivation This policy extensively promotes each student to take personal responsibility for their own completion of all assignments as well as encourages parents to get involved in their child’s educational requirements. Ms. Smith provides the guidance by issuing handouts as well as daily details on the whiteboard for the students to reference. After that, the students must ensure the homework is complete, turned in and picked up on time in order to obtain the proper grades for the assignments...
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...Marquis Tabb Prof. Dan English 101 12/01/13 Click. Click. Clicking away without thinking. Remember when looking at movies and seen classrooms filled with a bunch a weird technology, and the teachers hardly ever present. Well from the way things are going in the school system this isn’t much of a Hollywood dream. More and more students are beginning to use computers, laptops, tablet, and even cell phones to take notes. The question isn’t who isn’t taking notes anymore the question is who is actually listening to the teacher as he/she is saying the notes, are students actually hearing and learning the information or are they just copying like robots? Also what if the students are not doing their work but are playing games or watching something not related to the class? These are problems that are posed with all this new technology, everyone is hearing but no one is actually listening. The whole purpose behind classes at college or even in some high schools is for the student to write their own notes based on the teacher's lecture or lesson (Laptops in Classrooms?). Literature on student laptop programs can be categorized into five areas: computer use, computer skills and knowledge, attitudes, effect on teaching, and effect on learning. (Annan-Coultas). Laptops have revolutionized the world by taking the power of computers and allowing people to take all of their valuable work and information on the go. Just as the computers became potable, they have snuck...
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...JUST LIKE THAT – Briefing Note To provide new employees with information so that they can gain some understanding of the organisation in preparation for their start An introduction to the company the services it provides & an identification of their main customers JUST LIKE THAT specialises in offering customers a complete vending solution for hot drinks machines, water coolers, chilled drink vending machines and snack machines. JUST LIKE THAT’s key expertise is having a wide range of vending machines and ensuring that every customer has the most suitable vending machine for their individual requirements. Our typical customers include offices, public sector, leisure centres, horeca, warehouses and distribution, and hospitals. We have depots across the country - North, London, South and South East, Wales and the Midlands. JUST LIKE THAT can therefore supply, Operate and service vending machines across all major towns and cities across the UK, providing national coverage at a local level. JUST LIKE THAT offers vending solutions via several options - leasing, purchasing or our free on loan option depending on the vending machine and a customer's exact requirements. Our specialist sales consultants are able to advise customers on the most suitable vending machine solution for them under the most suitable financial arrangement. Purpose and Goals of the organisation JUST LIKE THAT’s purpose is to provide people with the correct equipment for their required environment...
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