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Interactive Bookstore Business Plan

In: Business and Management

Submitted By cocominion
Words 830
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3. OPERATING STRATEGIES AND IMPLEMENTATION A. STORE

1. Location - SM Megamall, Basement, Ortigas, Pasig City 2. Size - 20 sqm 3. Rent - P40,000.00

Our children’s bookstore, Fun Page Bookshop will be located at basement of SM Megamall which is the 3rd largest mall in the Philippines and soon to be the biggest mall in the Philippines after its renovation by the end of 2013.

Megamall attracts daily foot traffic of 800,000 people. With this numbers, our shop will be visible to people from different walks of life, class A to B and hoping that at least 10% of these people may notice us, spread the news and patronize us.

B. CLIENTS

Our clients will be children ages 3-12 years old.

Through our interactive bookshop, children will develop their self-esteem by interacting with other children. They will be comfortable in social settings and enjoys group activities as well as develop independency.

Parents/guardians who are in the mall with their children may visit the area to allow their children to play and learn at the same time.

C. MARKETING

Since we are just new in the business of children’s bookstore, the Managing Partners, its partners, family and friends will work hand in hand in promoting the bookstore. We will be doing awareness campaign through social network advertising, online promotions, distribution of flyers and TV guestings.

On the grand opening, we are working to have a celebrity mother to do the first story telling. We are working to get the support from parenting magazines to sponsor the service of the celebrity.

D. Business Licenses and Other requirements We will secure/ apply the following permits: * SEC * DTI * Certificate of Registration (COR) * TIN * Barangay Clearance * Fire and Electrical Permit * Mayor’s Permit * BIR permit

E. SERVICES Our bookshop is not an ordinary book selling store. We specialize on children books, interactive and also offer other services that can help to improve the child’s comprehension, self steam, cognitive, physical and social skills as they play. Our store offers the following services:

1. Store We will be selling educational children’s book, CDs, DVDs and toys which will help the child’s progress.

2. Story Telling This service will be free to all children who are willing to hear local and international stories such as folktales, fairy tales, and fables. We would like to encourage participation and understanding from them. Through story telling we would like to influence them to be come a reader. There will be 5 schedules for story telling; it will be every hour every day starting 10:30am until 7pm. 3. Arts and Crafts Activities This activity will enhance the creativity of children. The activities are coloring, paintings (books, figurines etc), puzzle (jigsaw, lego etc,) and drawings.

The materials that will be use for these activities are for sale.

F. TIE-UPS/LINKAGES

There will be tie-ups with different children’s book publisher and toy manufacturer, producer and or distributor CDs, DVDs. All materials will be for sale and the terms will be consignment and likewise x-deal.

Target publishers:

Local Books

* Local Distributor | Books | * Lampara * | * Si Juan Tamad * Ang Tatlong Bubwit at ang Bangkang Marikit | * Adarna House | * Ang Alamat ni Ampalaya * Ako si Kaliwa, Ako si Kanan | * Vibal | * Growing up with Good Manners * Magandand Asal, Magandang Buhay |

Target Distributor

Local Distributor | International Books | Sample Books | Roselle Masirag | Scholastic | * Harry Potter * Diary of a Wimpy Kid * Matilda | OMF Literature Inc | Lion Hudson Books | * My Very First Bible Story | * Lampara | Easy to learn Books | * Enjoying with Dora Explorer * Thumbelina |

There will also be tie-ups with the children’s toy distributors:

1. Ban Kee Trading - currently represents companies such as Tomy, Intex, Graco Children products, The First Years, Bandai, Zhuzhu pets, Chuggington, and Speed Stacks toy line.

Examples: Infant – Leap the frog, Chuggington, Winnie the Pooh etc. Girls - Hello Kitty, Disney Princess/Simba, Moxy Girlz, Koeda, and Smurfs etc. Boys – Ben 10, Beyblade, Tonka, Super Mario, Cobi etc. 2. Alexis Dela Cuesta (Distributor for BIZZOE International Corp.) –Word War 3. Mylene Abiva c/o FELTA Multi-Media Inc. Felta Multi-Media Centre

G. INVENTORY We will manage the level of stocks that our in our facility and there will be coordination in purchasing and or delivery of other supplies for the following: * Books – Local and International * CDs * DVDs * Toys

H. STAFF

In order to closely monitor our business the Managing Partners will be part of the team that will run the day to day business. To assist with the operation, we shall be hiring the following staff:

* Cashier – 1 * On-the-Job trainees – 2

I. Implementation We are targeting to open on January 2014, after Holidays as parents and children are still active and financially capable to go to the mall and treat themselves.

J. REFERENCES 1. http://sm-megamall.com/ 2. http://adarna.com.ph/ 3. http://www.scholastic.com/aboutscholastic/bookpublishing.htm 4. http://www.doingbusiness.org/data/exploreeconomies/philippines/starting-a- business 5. http://www.lionhudson.com/page/international

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