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Intergrated Communication

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Submitted By thutacal
Words 831
Pages 4
Ayomipo Burch
Dr. Deirdre, Guion
Healthy Living through Food
Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy Marketing Management- MKT 500
Strayer University
11/27/2011

1. Discuss the company’s advertising strategy and how it aligns with its marketing goals.
To advertise it is important that you understand who you advertising to and what kind of advertisement will get their attention. For the cook book we know our customers we have a consumer base with a minimum age of 18 that can cook. We will maximize our potentials by maximizing our commercials to air at the right time, and at the right place. Also consult and plan to advertise during health related programs that usually attract health conscious people. We need to understand the demographics and also bring in a company that analyzes viewing data for TV Programs; they can inform us on who is watching what and at what time they are watching it, they also inform us on information such as their race and ages. Our main targets are African Americans, who are at the minimum age of 18 and enjoy cooking. We are also planning on making use of online advertisement, the web has become a huge source of communication in the past decade, websites such as Facebook and My Space has an advertising strategy that picks what to advertise to either the left or the right of the screen based on what your profile status says, they also use things life your profile information. For example the day I changed my profile information from Single to engaged, I started getting all kind of pop up advertisement that is related to getting married, from wedding photographers to caterers and bakers. 2. Discuss how the effectiveness of the advertising will be measured.
The effectiveness of the advertisement will be measured not only by sales but by interest of consumers knowing about the cook book,

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