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What it takes to be boycotted in the beauty industry; Reasons why consumers boycott certain beauty products and brands.
Intro:
When consumers consider boycotting a brand this hinders both sales and the brand’s image to their market. Thus; knowing what types of issues matter to the consumer will help me later keep these issues in mind when working and creating my own business in the beauty industry.
Through this research; it made me realize that the beauty community are a very sensitive consumer market especially because most of them are women, and women tend to be more sensitive with everything.
There are so many reasons/issues that can trigger a boycott movement within consumers.
The three main issues that make consumers boycott products are because of Ethical reasons, Global/political reasons, company moral/value issues and personal issues
These issues can be applied to different industries; however, this research will be looking to specific issues that is faced in the beauty industry.

Body #1: Ethical Reasons
Animal Testing
Ricky Gervais urges consumers to boycott cosmetic companies using China as 'excuse' to test on animals http://www.telegraph.co.uk/news/earth/9441090/Ricky-Gervais-urges-consumers-to-boycott-cosmetic-companies-using-China-as-excuse-to-test-on-animals.html Kesha Attempts To Rally A Boycott Of Cosmetics Company http://www.yourdailyscoop.com/kesha-attempts-to-rally-a-boycott-of-cosmetics-company/ Human rights
Companies affiliated with China
Children and women labor
Misleading Messages
Cover Girl – NFL Collaboration
Black Eye was added to the model for a advertisement that was collaboration with the Baltimore Raves.
It was controversial because of recent suspension of Ray Rice who had showed violent actions towards his wife.
This ad was criticized for promoting violence. http://www.buzzfeed.com/tasneemnashrulla/angry-covergirl-customers-are-boycotting-its-products-until#.qxZ8j4pj Racism – Guerlain
Using N* word http://www.theguardian.com/world/2012/mar/29/jean-paul-guerlain-racist-insults Body #2: Global and Political Issues
Brands that are affiliated with Israel
Funding/supporting terrorism http://electronicintifada.net/content/boycott-loreal-makeup-israeli-apartheid/887 http://www.inminds.com/boycott-l-oreal.html http://www.theblushinggiraffe.com/2014/07/i-am-ethical-beauty-blogger-now.html List of brands supporting Israeli defense force: http://brownlipstickhoney.tumblr.com/post/107890790842/boycott-these-beauty-brands

Geographical issues
Ahava – Stolen beauty movement
“Made in Israel” is actually made in Palestine
Stolen resources from the Palestinians http://www.stolenbeauty.org/article.php?id=4951 http://beautifultrouble.org/case/stolen-beauty/ http://www.endtheoccupation.org/downloads/ahavafs.pdf Body #3: Consumer personal reasons http://www.temptalia.com/have-you-ever-boycotted-a-beauty-productbrand Disliking the owner/creator of the brand
Which then will be a reflection of their brand
Affiliates
Personal experience with product – negative experience with brand
Personal experience with company staff
Customer service * * *
Body #4: Company moral and value conflict
What kind of organizations they support
Amway supporting NOM anti-LGVT group http://www.huffingtonpost.com/fred-karger/you-can-give-but-you-cant_b_1758607.html Going against their consumers
Ginger + Liz
Suing bloggers for writing negative posts about their brands http://www.lacquerized.com/2010/07/how-to-kill-your-brand.html Lime Crime http://www.lipsticksandlightsabers.com/2010/01/lime-crime-beneath-glitter.html Fraudulent branding claims (repackaging their products bought from wholesalers)
Threating consumers for negative reviews

Conclusion:
Brands need to be careful with who and what they affiliate themselves with.
Brands need to know their target market and their values and morals because one wrong representation can change their market’s view of the brand
Some of these conflicts are direct where the brand is supporting the wrong groups or have unethical work procedure or simply a misunderstand that really hits the consumers.

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