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Internaional Marketing

In: Business and Management

Submitted By MrSchmitty
Words 4308
Pages 18
University of Skövde School of Business

International Marketing
International Marketing C-level, 15 ECTS
Autumn Term 2014
Assignment number1
Group Number 5

Authors :

Tutor : Desalegn Abraha
Date of Submission : 24/09/2014
Date of Seminar : 26/09/2014
Table of contents Page Number 1. Discuss the impact of import restrictions on consumers. 3 2. What can be learned about a culture from reading and attending to factual materials? Given the tremendous increase in international marketing activities, where will companies in a relatively early stage of their internationalization process find the personnel to handle the new challenges? 4 3. Suggest ways in which the global marketer is better equipped to initiate and respond to global moves. 5 4. Discuss the possible shortcomings of secondary data. 8 5. Why might a firm choose to retreat to a domestic focus? 9 6. Propose scenarios in which export prices are higher/lower than domestic prices. 10 7. What specific advice would you give to an exporter who has used domestic direct marketing extensively and may wish to continue the practice abroad? 12 8. Discuss the impact of the Internet and e-commerce in making a firm global. 14 9. What are the implications of price escalation? 16 10. The Alliance for Gray Market and Counterfeit Abatement (http://www.antigraymarket .org) has as its primary purpose to “mitigate gray marketing and counterfeiting of high-technology products.” Is it appropriate to equate the two? Are the arguments by this industry coalition convincing? 17 11. Sources 19

Discuss the impact of import restrictions on consumers.

Import restrictions lead to welfare losses, not only in the exporting...

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