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Internal and External Environment Scan

In: Business and Management

Submitted By taikimu
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Internal and External Environments Nokia and Facebook
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Internal and External Environments of Nokia and Facebook Nokia Environmental Analysis
Internal Environment
Nokia being the most renowned name in the world has a very big network which is distributed across the world, and has large selling when it is compare to other phone company in the world. It is of very high quality and has user-friendly features. The company has strong financial base which enables it to make innovations with a lot of ease. Nokia has a high product range which makes it very attractive many customers. Nokia’s financial health is strong, which makes it very profitable. Essentially, the price of the product is actually the main issue, as some of the Nokia’s products are not friendly to the users, which fail to sail through in the market. The service centres in some countries are quite few quite often there or no quality after sales services. Most of these product models are quite heavy to carry and not easy to handle.
External Environment
The digital market is developing so fast. Hence, Nokia has the opportunity to improve its sales as well as its share n the market. Due to An increase in the income level of the people, the purchasing power also increases; therefore, Nokia has to strategically go for the right customer so as to be able to achieve a big gain out of this important situation (Nokia Company, Investor relations, 2015). Also, they would have the good chance to enter digitally to the 3G market, which will result in an improvement in the rate of growth by actually reducing the profit ratio. Nokia has to embrace its position and stand as a market leader. Whenever many competitors enter the market, Nokia would face an immense threat. Therefore, the company has a lot of strategies to make so as to overcome any problem presently and also in the coming…...

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