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Internal and External Persuasive Communication

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Internal and External Persuasive Communication

COM/537
Monday, August 6, 2012
Walter Goodwyn

Internal and External Persuasive Communication
Internal Stakeholder: Customer Service Management Team

Memorandum
To: Customer K. Service Management Team
From:
Date: August 1, 2012
Re: Talking Points for Customer Inquires
CC: Executive Leadership Team

As you all know, ‘Game Wars – Journey to Mars’ is scheduled to release in November, 2012. Over the past two years, developers have been working day and night to create the latest edition to the series. On June 1, 2012 beta testing began and game reviewers began to share their findings with the public via a variety of social outlets creating a buzz in the gaming community. Marketing campaigns to promote the holiday release began in July 1, 2012. Pre-orders were made available on July 15, 2012 which quickly began to threaten supply versus demand. On July 17, 2012, a bug was detected in the game that dramatically impacts the quality of game play. As a result, Chief Executive Officer, Walter Goodwyn hired a team of consultants to dissect the issue and determine the best course of action. After careful consideration, we are planning on releasing the game on time with the intention of releasing a free patch to correct the issues. The patch will release in January 2013 and will include a promotion code for gamers to purchase an in-game premium item of their choice.
As you know, we pride ourselves on our ethical principles to our customers and community. Walter Goodwyn’s motto is “An ethical company is a thriving company.” Customers remain loyal to Best Game Productions because of our ethical principles and practices. We rely on our staff to have high ethical and moral standards and lead with integrity. Your employees look to you to lead by example, and the example each of you have displayed is why we

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