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Internal Environment

In: Business and Management

Submitted By yanwen
Words 275
Pages 2
Internal environment analysis:
Resources:
Tangible: 1. Starbucks has a lot of real estates.
2. Starbucks has a very effective and efficient supply chain.
3. Starbucks has a very good and advantage roasting and blending technology.
4. Through the financial statement, the revenue of starbuck increased from 1994 to 1999E which means its revenes increased every years.
Intangible: 1.high quality brand image
2. Holding the largest market share and having a high reputation in the specialty coffee industry.
Capabilities:
1. Starbucks diversified the source of its coffee beans. It can make sure that they have less risk of the supplier and other factors that can effect the coffee beans. 2. Starbucks keeps a very good relationship betweent themselves to customers and suppliers. They directly connect to the customers. 3. Starbucks treats their employees and suppliers. They teach their employees coffee knowledge to satisfied the more and more educated customers problems.
Strengths:
1. High quality brand image. 2. Advantage roasting technology. 3. Effective and efficient supply chain management/ 4. Loyal employee and friendly valued, and honest partners. 5. Well strategy to acquire retail store location and real estate.
Weakness:
1. Expansion to international market without suitable infrastructure which may hurt starbucks high quality brand image. 2. Starbucks did not forcus on its products different from other brand strategy.
Core competences: 1. High quality brand image. This is the fundamental, but also the most important and valuable competence for starbucks. This brand image can differ them from other coffee brand and constantly attract more and more customers. 2. Advantage roasting technology. This can keep starbucks constandly get high quality coffee beans and produce high quality…...

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