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Internal Sources of Competitive Advantage

In: Business and Management

Submitted By lxi6666
Words 3322
Pages 14
CONTENTS PAGE
1. Introduction 2
2. Strategies of Waitrose 3
3. Value Chain of Waitrose 3
4. SWOT analysis of Waitrose 10
5. Conclusion 12
6. Recommendation 13
7. Reference List 14

Internal sources of competitive advantage in Waitrose

1. Introduction:
Waitrose is a chain of up-supermarkets as grocery retailer in the United Kingdom. Waitrose was found by Wallace Waite, David Taylor, and Arthur Rose in 1904. In 1908, "Waitrose" as a grocery store name was formed. Waitrose including 10 grocery stores and 160 employees has been acquired by the John Lewis Partnership that is a famous UK retailer owned by its employees since 1937. (Oppapers, 25th April 2008) In 1955, the first Waitrose supermarket was set up. Now Waitrose is the sixth largest supermarket in UK that has 241 branches, 18,000 stock lines, and owns about 4.3% grocery market share in UK. Waitrose has a very good reputation and image because its products are quality, freshness, provenance, and safety, its good customer service, and good home delivery service that are the reasons why there are lots of loyal customers and new customers. (John Lewis Partnership, 2010)

Waitrose supermarket is a luxurious supermarket because it provides high quality, fresh goods, and good service to customers. There are many loyal employees working in Waitrose so that the staff turnover is low and all of employees work hard to satisfy their customers. It makes Waitrose become more successful. In addition to, Waitrose has many strong competitors that are including Tesco, ASDA, Sainsbury's, and Morrisons. The price of goods in Waitrose is...

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