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Should the NFL Expand into Mexico?

The NFL generates roughly $9.2 billion in revenue each year (Boudway 2014), but like most American companies it must find a way to expand its brand internationally. All thirty two of the NFL’s teams currently operate within the United States, though three games a year are played at Wembley Stadium in London, UK. Expanding football globally presents a challenge to the NFL because the game is not widely played throughout the world. While its television contracts of $7 million per year (Kottasova 2014) remain the world’s most lucrative, interest and participation outside the United States is much smaller than other sports. While it is agreed upon that the NFL needs to expand globally to continue to grow its business, they are presented with several options as to how to accomplish this. The current arrangement of playing several games a year overseas has been in place since 2007, and the NFL seems content to continue this practice. Some believe that the NFL ultimately wants to permanently move a franchise to a foreign country, with London, Toronto, and Mexico City being discussed as potential destinations. Despite last playing a game in Mexico City in 2005, the city presents an intriguing variety of opportunities and threats to the NFL. I believe that these threats outweigh the opportunities and the NFL should look into alternative strategies to capitalize on the growth of the Hispanic market. Like many American companies, the NFL would be wide to acknowledge the growth of the Hispanic community within the United States. Already the nation’s largest minority group, the Hispanic population will continue to rise in the coming years (Kayne 2013). By placing a team in Mexico City, the NFL could increase its appeal to Hispanic-Americans. In addition, the city is already home to a large number of NFL fans. According to Nate

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