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International Business, Corporate Social Responsibility and Sustainable Development

In: Business and Management

Submitted By janeloh
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Pages 4
International business, corporate social responsibility and sustainable development This article discusses the issue of corporate social responsibility (CSR) and the sustainable development which associate with international business (IB) and the multinational enterprises (MNEs) role in these matters. The social and environmental problems caused by international business have emerged for a period, however, they only being seen as an important issue under the pressure of global problems such as climate change, poverty, human rights violation and HIV. In this situation, MNEs have to play an appropriate role using their global activities and influences as these issues exist as both a problem and an opportunity for MNEs. In the modern globalization era, the landscape of international business is no longer like a decade ago or past few decades. Therefore, MNEs will need to adjust their internationalization strategy to better suit with today’s globalization challenges. CSR is now considered something to be taken into account in MNEs in order to compete better in market. CSR activities are gradually become important as they influence the core business of the firm and determine firm’s ability to grow, earn profit and sustain in the tough environment. Some firms are actually work hard with CSR in order to get the competitive advantages in managing international operation or earning a ‘pass’ to operate business in countries with different cultures and values or different institutional setting. Since these matters are being seen so importantly in globalization, thus, the aim of this paper is to determine how much do people actually concern on CSR and sustainable development in reality. The research on CSR and sustainable development has been carried out and it finds out that the availability of the relevant data and information for these two topics is limited. There are...

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