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International Business Machines Corporation (Ibm)

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Submitted By chebet
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International Business Machines Corporation (IBM)

Abstract The International Business Machines Corporation work to offer innovation on the global economy through its high value solution and the integrated technology of business model so that it can produce measurable results for its customers. This research study intends to bring out the implementation of IBM in different fields of competition, target market, product strategy, distribution, communication and pricing strategies and in comparison of its implementation in different countries.

Introduction The international Business Machines Corporation (IBM) is an international technology corporation based in Armonk, New York, United States. The company manufactures and promotes hardware and software computer products and offers communications, hosting and consulting services with its diverse expertise ranging from nanotechnology to mainframe computers.
The Main Line of Business of IBM The birth of the company dates back to 1911 through the a unification of three companies namely; the Computing Scale Company, the International Time Recording Company and the Tabulating Machine Company, thus the formation of the then Computing Tabulating Recording Company. The current IBM adopted its name from the earlier CTR in 1924 and was nicknamed the big blue because of the common use of blue color in its logo, packaging and products (Young et al, 2003). The 8th in ranking of the leading information technology companies is among the world’s biggest consulting services company. With more than 400,000 employees and 700,000 thousand stockholders, the company argues that its business and ways of doing is being fashioned by the day forces of world innovation and integration. Its relationships are evident of the foundational and intimate bond of one another. The IBM global line of business is...

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