ASSESSMENT 1:

Internationalization of Business

Tutor: Dr Gabor Horvath

Date of submission: 16 December 2011

University of Glamorgan

Year: 2011/2012

Introduction:

This report deals with the internationalization of Elecdyne, a Japanese company, based in Tokyo. Elecdyne has manufactured a broad range of electronic products since 1990.
Currently, it employs 100 staff, which produces products such as mp3 players, televisions and hifi equipment.

In the moment, Elecdyne supplies products only to the Japanese market; nonetheless it has failed to grow its business in the last two years. With high wages compared to other countries, lack of R&D staff and the licenses that must be paid, Elecdyne is finding it increasingly difficult to compete.

Therefore, Elecdyne wishes to internationalize in another country.
This report analyses three different countries (France, China, Japan) by using appropriate frameworks and data collected from different resources.

I. The global environment:

First, a company must understand the global environment on the industry. I decided to choose STEEP framework because it is simple, general and it permits to analyse the broad factors that have an impact on the industry (Rugman & Collinson, 2009). (Task Group Z)

STEEP ANALYSIS:

Social | Social networking | | Internet is a new way of communication. Companies can share and collect information about customers and competitors.Social networks like Facebook and twitter constitute important tools for a company like Elecdyne to be successful (Bayer, 2009):-Easy to use and easy to access.-Allow building a relationship with customers. -Allow developing and managing its reputation.-Allow building an image and maintaining it Moreover, Elecdyne may use websites like you tube and dailymotion to have very cheap advertising. | | The ageing of population |